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The Rise and Rise of Social Media

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A brief 10 minute intro by Gary as part of the Social Media Campaign seminar on 3 Jul 2009 at AFTRS - http://lamp.edu.au/the-social-media-campaign-seminar-workshop/ …

A brief 10 minute intro by Gary as part of the Social Media Campaign seminar on 3 Jul 2009 at AFTRS - http://lamp.edu.au/the-social-media-campaign-seminar-workshop/

Social media has exploded over the last 3 years, the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.


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  • 1. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media THE RISE AND RISE OF SOCIAL MEDIA Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 2. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media KEY ISSUES TODAY Eyeballs have moved across to social media channels Professional content & ad messages are being lost in the volume, the noise Social networks are much more about individuality & niche community - hard to engage as biz Need to think beyond ‘push’ and more about conversation, listening, dynamic & responsive Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 3. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_media Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 4. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 5. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 6. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Top Social Media Sites November, 2008 100 thousand - 1 million - 100 million - 1 billion comScore 1. Blogger (222 million) 2. Facebook (200 million) 3. MySpace (126 million) 4. Wordpress (114 million) 5. Windows Live Spaces (87 million) 6.Yahoo Geocities (69 million) 7. Flickr (64 million) 8. hi5 (58 million) 9. Orkut (46 million) 10. Six Apart (46 million) 11. Baidu Space (40 million) 12. Friendster (31 million) 13. 56.com (29 million) 14. Webs.com (24 million) 15. Bebo (24 million) 1999 - 2000 - 2001 - 2002 - 2003 - 2004 - 2005 - 2006 - 2007 - 2008 - 2009 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 7. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media 100 thousand - 1 million - 100 million - 1 billion 1998 - 1999 - 2000 - 2001 - 2002 - 2003 - 2004 - 2005 - 2006 - 2007 - 2008 - 2009 - 2010 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 8. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Facebook overtakes MySpace end of 2008 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 9. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Facebook's Users Are Active and Engaged More than 200 million active users 2009 2.6 billion minutes are spent on Facebook each day (worldwide) More than 700 million photos uploaded to the site each month 140 new applications added per day Founder Mark Zuckerberg sees Facebook as more than just social networking, he sees it as a force for social action. “Both U.S. President Barack Obama and French President Nicholas Sarkozy have used Facebook as a way to organize their supporters. From the protests against the Colombian FARC, a 40-year old terrorist organization, to fighting oppressive, fringe groups in India, people use Facebook as a platform to build connections and organize action.” Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 10. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Campaigns across social networks Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 11. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Country by Country reach on Facebook Dec 2008 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 12. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Facebook and Twitter showing 200% growth year on year Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 13. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Time spent using Social Media increasing exponentially Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 14. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Time spent using Social Media increasing exponentially - Second Life etc Cumulative Global Unique Virtual World Registrants (Millions) 2009 2015 Adult 11.5 32.5 Tween/Teen 125.0 395.6 Kids 50.0 209.9 Total 186.5 638.0 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 15. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media A World of Social Virtual Worlds (12 of 203) Club Penguin 4m Habbo Hotel 8m Stardoll 12m Nicktropolis 5.5m Second Life 1.2m there.com 0.8m World of Warcraft 11m Mattel Barbie 2.75m (2mts) Kaneva NeoPets 30m Webkinz 3.8m Sony Home PS3 SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 10m, Gaia Online 3.5m Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 16. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 17. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Lets not forget the 500lb gorilla 26 June 2009 - YouTube is More than 147 million U.S. Internet reporting that in the six days users watched an average of 101 following the launch of the videos per viewer in January Apple iPhone 3GS, the number of mobile video uploads increased by 400%. Every minute, ten hours of video is uploaded to YouTube. Over the last six months the number of video uploads from mobile phones to YouTube has jumped 1700%. YouTube will serve 75 billion video streams to 375 million unique visitors in 2009 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 18. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media 300 days! Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 19. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • 20. LAMP ʻInteractiveʼ Workshop Social Media Campaign - Rise & Rise of Social Media STRUCTURE OF THE DAY 2.00 - Gary Hayes Intro "The Rise and Rise of Social Media" A quick look at the extraordinary growth statistics behind services that have evolved in the past decade 2.10 - Martin Walsh "How to Influence the World & Reach People" Reaching & engaging audiences, understanding the shift in consumer behaviour, the global opportunities including ARG’s and creative & practical case studies” 2.40 - Geoffrey Emerson "Anatomy of a blogger outreach campaign" Case studies from the coal face, how to manage blogger relations 3.15 - Break 3.30 - Danielle Warby “University Meet Social Media” Anatomy of how University of Sydney are connecting with a new potential student community 4.00 - Laurel Papworth "Social Media Campaign & Community" How to engage with communities and plan a campaign plus a range of case studies 4.40 - Final Panel - "The Future of Social Media" Moderated by Gary all speakers discussing key issues and where we are heading 5.00 - Close Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

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