LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
THE RISE AND RISE OF
SOCIAL MEDIA
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
KEY ISSUES TODAY
Eyeballs have moved across to social media channels
Professional content & ad messages are being lost in the volume, the noise
Social networks are much more about individuality & niche community - hard to engage as biz
Need to think beyond ‘push’ and more about conversation, listening, dynamic & responsive
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Social media is online content created
by people using highly accessible and
scalable publishing technologies.
At its most basic sense, social media is
a shift in how people discover, read
and share news, information and content.
http://en.wikipedia.org/wiki/Social_media
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Top Social Media Sites November, 2008
100 thousand - 1 million - 100 million - 1 billion
comScore
1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. Wordpress (114 million)
5. Windows Live Spaces (87 million)
6.Yahoo Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
11. Baidu Space (40 million)
12. Friendster (31 million)
13. 56.com (29 million)
14. Webs.com (24 million)
15. Bebo (24 million)
1999 - 2000 - 2001 - 2002 - 2003 - 2004 - 2005 - 2006 - 2007 - 2008 - 2009
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
100 thousand - 1 million - 100 million - 1 billion
1998 - 1999 - 2000 - 2001 - 2002 - 2003 - 2004 - 2005 - 2006 - 2007 - 2008 - 2009 - 2010
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Facebook overtakes MySpace end of 2008
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Facebook's Users Are Active and Engaged
More than 200 million active users 2009
2.6 billion minutes are spent on Facebook each day (worldwide)
More than 700 million photos uploaded to the site each month
140 new applications added per day
Founder Mark Zuckerberg sees Facebook as more
than just social networking, he sees it as a force for
social action.
“Both U.S. President Barack Obama and French
President Nicholas Sarkozy have used Facebook as a
way to organize their supporters. From the protests
against the Colombian FARC, a 40-year old terrorist
organization, to fighting oppressive, fringe groups in
India, people use Facebook as a platform to build
connections and organize action.”
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Campaigns across social networks
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Country by Country reach on Facebook Dec 2008
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Facebook and Twitter showing 200% growth year on year
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Time spent using Social Media increasing exponentially
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Time spent using Social Media increasing exponentially - Second Life etc
Cumulative Global Unique Virtual
World Registrants (Millions)
2009 2015
Adult 11.5 32.5
Tween/Teen 125.0 395.6
Kids 50.0 209.9
Total 186.5 638.0
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
A World of Social Virtual Worlds (12 of 203)
Club Penguin 4m Habbo Hotel 8m Stardoll 12m Nicktropolis 5.5m
Second Life 1.2m there.com 0.8m World of Warcraft 11m Mattel Barbie 2.75m (2mts)
Kaneva NeoPets 30m Webkinz 3.8m Sony Home PS3
SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 10m, Gaia Online 3.5m
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Lets not forget the 500lb gorilla
26 June 2009 - YouTube is More than 147 million U.S. Internet
reporting that in the six days users watched an average of 101
following the launch of the videos per viewer in January
Apple iPhone 3GS, the
number of mobile video
uploads increased by 400%. Every minute, ten hours of
video is uploaded to YouTube.
Over the last six months the
number of video uploads
from mobile phones to
YouTube has jumped 1700%. YouTube will serve 75 billion
video streams to 375 million
unique visitors in 2009
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
300 days!
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ Workshop
Social Media Campaign - Rise & Rise of Social Media
STRUCTURE OF THE DAY
2.00 - Gary Hayes Intro "The Rise and Rise of Social Media"
A quick look at the extraordinary growth statistics behind services that have evolved in the past decade
2.10 - Martin Walsh "How to Influence the World & Reach People"
Reaching & engaging audiences, understanding the shift in consumer behaviour, the global opportunities
including ARG’s and creative & practical case studies”
2.40 - Geoffrey Emerson "Anatomy of a blogger outreach campaign"
Case studies from the coal face, how to manage blogger relations
3.15 - Break
3.30 - Danielle Warby “University Meet Social Media”
Anatomy of how University of Sydney are connecting with a new potential student community
4.00 - Laurel Papworth "Social Media Campaign & Community"
How to engage with communities and plan a campaign plus a range of case studies
4.40 - Final Panel - "The Future of Social Media"
Moderated by Gary all speakers discussing key issues and where we are heading
5.00 - Close
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com