Your SlideShare is downloading. ×
Multi-Channel Innovation & Competence
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Multi-Channel Innovation & Competence

452
views

Published on

It’s not enough to Just do Multi-Channel as good as you can …

It’s not enough to Just do Multi-Channel as good as you can
or
Try the latest & greatest ideas
You have to do both!

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
452
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Multi-ChannelCompetency & Innovation Hayden Sutherland Ideal Interface 14 March 2012
  • 2. It’s not enough to… Just do Multi-Channel as good as you can orTry the latest & greatest ideas You have to do both But…
  • 3. … these have to beintegrated togetherWith the right balance
  • 4. Customer centricity and multi-channel businesses requireconstant innovation & investment
  • 5. Retailers andmanufacturers are striving for differentiation
  • 6. "Dont just do things better. Do better things“ Sir Terry Leahy
  • 7. The ‘Sir Terry’ Approach do better do things things better
  • 8. Otherwise known as.. innovation competency
  • 9. A Framework for Success innovation competency clear corporate vision
  • 10. Innovation – a STEP change• Social – People, community, etc.• Technical – Information, materials, channels, etc.• Economic – Competition, customers, etc.• Political – Legislation, regulation, etc.
  • 11. Multi-Channel Factors Social Technical Change innovation Economic Political
  • 12. Competency is understanding• Dependent upon: – Internal • Staff • Systems • Processes, etc. – External • Customers • Suppliers • Competitors, etc.
  • 13. Multi-Channel Factors Best Practice* Understanding Specialisation* competency Operational* Suppliers** Example factors affecting competency
  • 14. The intersection creates.. innovation competencydifferentiation
  • 15. Hayden Sutherland www.idealinterface.co.ukCopyright © 2012 Ideal Interface Ltd.