On 17th July 2014, the Harkable team held a hackday with the aim to build something that would make life easier in the modern agency. This slideshare documents the day.

1. #HackDay
July 2014
www.harkable.com

2. On 17th July 2014 we held an all agency
#HackDay.
!
The brief was simple - create and build an app
that would make life easier.

3. A week before, every member of the agency pitched a
handful of ideas and a vote was taken.

4. What happens when you can’t choose between two ideas?
You make them both!

5. The #Hashtag generator for those tricky moments
when you can’t think of a #hashtag for your new
social media campaign
!
Hube – a cube which will flash different colours
every time there is an interaction on our social
media channels.

6. Splitting into two teams we decided to tackle an idea
each - here’s our hack day.

7. The agenda for the day was simple.

8. But first, breakfast.

9. First job of the day for team Hube was to make sense of
the circuit board

12. Alerts were set up for Facebook likes and Twitter
mentions on the server.

13. Meanwhile wireframes and a logo were being developed
for the hashtag generator

15. Nearly 500 words were added to the hashtag database -
Freud would have had a field day.

16. The front end of the Hashtag Generator was being tested
in no time at all.

17. Two bottles of super glue later and the Hube had taken
shape too.

18. The bread board was wired up to the LEDs and connected
the Raspberry Pi.

19. Creative took several rounds before the logo felt right.

20. The final design - introducing the Hube

22. It was time to present the finished pieces to the rest of
the agency.

23. A real time visualisation of social activity and site status -
the box glows each time Harkable receives a mention on
Twitter, a like on Facebook or a like on Dribbble

28. Enter key terms for a campaign and #generate a hashtag
or if you’re #feelinglucky leave the space empty to create
a random hashtag.

29. Why should you try a hack
day?
✓ It allows you to experiment with innovation outside of the usual
client realms.
!
✓ It’s a great team building exercise - especially between teams
that wouldn’t normally work on the same projects.
!
✓ Products can be developed that can add real value to clients.
!
✓ It’s a great way for every member of the agency to put their hand
to something new - everyone in the team gets a chance to see
how the other half work.

30. Get in touch if you want to run a hack day with your team
www.harkable.com