Social Media 101

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    Social Media 101 - Presentation Transcript

    1. social media 101 andrew cherwenka april 2009
    2. “ great advertisements” by weblover
    3. “ what’s next in marketing and advertising” by paul isakson
    4. “ fantastic pictures” by meisterjoker
    5.  
    6.  
    7. social what?
    8. social what?
    9. social what?
    10. social what?
    11. social networks
    12. social networks
    13. user generated content social bookmarking wikis views photo sharing blogs events livecasting dialogue product reviews microblogs videos online gaming q&a art game sharing music sharing threads opinions podcasts forums audio sharing votes links aggregators wall posts RSS social media
    14. building your brand through UGC social media marketing
    15.  
    16. what is twitter? The Daily Show with Jon Stewart. March 2 nd , 2009
    17. The Daily Show with Jon Stewart. March 2 nd , 2009 what is twitter? “ For the uninitiated, here’s how twitter works ...
    18. “ For the uninitiated, here’s how twitter works … I have no f***ing idea.” The Daily Show with Jon Stewart. March 2 nd , 2009 what is twitter?
    19. who’s twittering? From a Member of Congress while attending President Obama’s address. MSNBC. February 24 th , 2009
    20. celebrity twittering Charlie Villaneuva, power forward, with the NBA’s Milwaukee Bucks.
    21. celebrity twittering Villanueva’s famous halftime tweet …
    22. celebrity twittering … his inside scoop on the return of UCONN’s head coach …
    23. celebrity twittering … and his heartfelt public apology.
    24. celebrity twittering 9,640 search results for “ In da locker room, snuck to post my twitt ”
    25. celebrity twittering Mark Cuban, owner of the NBA’s Dallas Mavericks
    26. celebrity twittering Trashing the ref, tweet #1
    27. celebrity twittering Trashing the ref, tweet #2
    28. celebrity twittering The result.
    29. celebrity twittering The insight.
    30. celebrity twittering Twitter connections. New York Times, March 27, 2009.
    31. celebrity twittering
    32. who else is twittering?
    33. who else is twittering?
    34. who else is twittering?
    35. who else is twittering?
    36. who else is twittering?
    37. personal use
    38. personal use
    39. personal use
    40. personal use
    41. brand use
    42. brand use
    43. brand use
    44. personal use
    45. personal use
    46. personal use
    47. personal use
    48. photo sharing
    49. (5 minutes after posting …) photo sharing
    50.  
    51.  
    52. groups
    53. groups
    54. discussions
    55.  
    56.  
    57. There are 84 web communications meetups within 5 miles of my office … networking
    58. networking … and 8 within 5 miles of this conference centre.
    59. Case Study “ I need business cards.”
    60.  
    61.  
    62. Marta Z. Kagan, “ What The F is Social Media ”
    63. Marta Z. Kagan, “ What The F is Social Media ”
    64.  
    65.  
    66.  
    67. the road to 200 million 2004. New York Times, March 29, 2009.
    68. the road to 200 million 2005. New York Times, March 29, 2009.
    69. the road to 200 million 2006. New York Times, March 29, 2009.
    70. the road to 200 million 2007. New York Times, March 29, 2009.
    71. the road to 200 million 2008. New York Times, March 29, 2009.
    72. filtering the noise
    73. filtering the noise
    74. tracking
    75. tracking
    76. Case Study “ We need a painting by a local artist.”
    77.  
    78.  
    79.  
    80. Background research: is she legit?
    81.  
    82. Her website …
    83. Her website …
    84. Her link to MySpace …
    85. Her MySpace page …
    86. Demo of her work …
    87. The result …
    88. Success Stories
    89. powerWISE.ca 2,578 energy conservationists
    90. powerWISE.ca 426 conservation tips
    91. MyCineplex.com 34,000 movie buffs
    92. Mattel private network 500 moms. Sales up 6% after toy recalls.
    93. Kevin Harvick, Nascar driver hundreds of mentions on Twitter in 5 days.
    94. RachaelRayShow.com 800,000+ show fans
    95. RachaelRayShow.com 4,409 topics. 15,759 posts. 4,964 photos.
    96. nike.com/nikeplus 6,765 challenges. 180,987,080 kms.
    97. lancerevolution.ca 49,657 facebook fans. 2.1M youtube views. 249 flickr fan photos. At least 1 meet-up.
    98. National Instruments 110,000 members. 46% of all support questions answered by community.
    99. MyStarbucksIdea.com 75,000 ideas suggested. New products and service ideas implemented.
    100. my.barackobama.com 2 million profiles. 35,000 volunteer groups. 400,000 blog posts. 200,000 offline events.
    101. andrew cherwenka | vp biz dev 632 w 28th st, 8th flr | new york, NY | 10001 office 212.607.8045 | cell 917.608.5898   250 the esplanade | toronto, canada | m5a 1j2 office 416.601.1999 [email_address] Twitter: @andrewcherwenka
    SlideShare Zeitgeist 2009

    + Andrew CherwenkaAndrew Cherwenka Nominate

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