Social Media 101

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Social Media 101 deck created for a talk at Mesh 2009 (www.meshconference.com).

Mostly screenshots and pics - no talktrack included but it's pretty self-explanatory.

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Social Media 101

  1. 1. social media 101 andrew cherwenka april 2009
  2. 2. “ great advertisements” by weblover
  3. 3. “ what’s next in marketing and advertising” by paul isakson
  4. 4. “ fantastic pictures” by meisterjoker
  5. 7. social what?
  6. 8. social what?
  7. 9. social what?
  8. 10. social what?
  9. 11. social networks
  10. 12. social networks
  11. 13. user generated content social bookmarking wikis views photo sharing blogs events livecasting dialogue product reviews microblogs videos online gaming q&a art game sharing music sharing threads opinions podcasts forums audio sharing votes links aggregators wall posts RSS social media
  12. 14. building your brand through UGC social media marketing
  13. 16. what is twitter? The Daily Show with Jon Stewart. March 2 nd , 2009
  14. 17. The Daily Show with Jon Stewart. March 2 nd , 2009 what is twitter? “ For the uninitiated, here’s how twitter works ...
  15. 18. “ For the uninitiated, here’s how twitter works … I have no f***ing idea.” The Daily Show with Jon Stewart. March 2 nd , 2009 what is twitter?
  16. 19. who’s twittering? From a Member of Congress while attending President Obama’s address. MSNBC. February 24 th , 2009
  17. 20. celebrity twittering Charlie Villaneuva, power forward, with the NBA’s Milwaukee Bucks.
  18. 21. celebrity twittering Villanueva’s famous halftime tweet …
  19. 22. celebrity twittering … his inside scoop on the return of UCONN’s head coach …
  20. 23. celebrity twittering … and his heartfelt public apology.
  21. 24. celebrity twittering 9,640 search results for “ In da locker room, snuck to post my twitt ”
  22. 25. celebrity twittering Mark Cuban, owner of the NBA’s Dallas Mavericks
  23. 26. celebrity twittering Trashing the ref, tweet #1
  24. 27. celebrity twittering Trashing the ref, tweet #2
  25. 28. celebrity twittering The result.
  26. 29. celebrity twittering The insight.
  27. 30. celebrity twittering Twitter connections. New York Times, March 27, 2009.
  28. 31. celebrity twittering
  29. 32. who else is twittering?
  30. 33. who else is twittering?
  31. 34. who else is twittering?
  32. 35. who else is twittering?
  33. 36. who else is twittering?
  34. 37. personal use
  35. 38. personal use
  36. 39. personal use
  37. 40. personal use
  38. 41. brand use
  39. 42. brand use
  40. 43. brand use
  41. 44. personal use
  42. 45. personal use
  43. 46. personal use
  44. 47. personal use
  45. 48. photo sharing
  46. 49. (5 minutes after posting …) photo sharing
  47. 52. groups
  48. 53. groups
  49. 54. discussions
  50. 57. There are 84 web communications meetups within 5 miles of my office … networking
  51. 58. networking … and 8 within 5 miles of this conference centre.
  52. 59. Case Study “ I need business cards.”
  53. 62. Marta Z. Kagan, “ What The F is Social Media ”
  54. 63. Marta Z. Kagan, “ What The F is Social Media ”
  55. 67. the road to 200 million 2004. New York Times, March 29, 2009.
  56. 68. the road to 200 million 2005. New York Times, March 29, 2009.
  57. 69. the road to 200 million 2006. New York Times, March 29, 2009.
  58. 70. the road to 200 million 2007. New York Times, March 29, 2009.
  59. 71. the road to 200 million 2008. New York Times, March 29, 2009.
  60. 72. filtering the noise
  61. 73. filtering the noise
  62. 74. tracking
  63. 75. tracking
  64. 76. Case Study “ We need a painting by a local artist.”
  65. 80. Background research: is she legit?
  66. 82. Her website …
  67. 83. Her website …
  68. 84. Her link to MySpace …
  69. 85. Her MySpace page …
  70. 86. Demo of her work …
  71. 87. The result …
  72. 88. Success Stories
  73. 89. powerWISE.ca 2,578 energy conservationists
  74. 90. powerWISE.ca 426 conservation tips
  75. 91. MyCineplex.com 34,000 movie buffs
  76. 92. Mattel private network 500 moms. Sales up 6% after toy recalls.
  77. 93. Kevin Harvick, Nascar driver hundreds of mentions on Twitter in 5 days.
  78. 94. RachaelRayShow.com 800,000+ show fans
  79. 95. RachaelRayShow.com 4,409 topics. 15,759 posts. 4,964 photos.
  80. 96. nike.com/nikeplus 6,765 challenges. 180,987,080 kms.
  81. 97. lancerevolution.ca 49,657 facebook fans. 2.1M youtube views. 249 flickr fan photos. At least 1 meet-up.
  82. 98. National Instruments 110,000 members. 46% of all support questions answered by community.
  83. 99. MyStarbucksIdea.com 75,000 ideas suggested. New products and service ideas implemented.
  84. 100. my.barackobama.com 2 million profiles. 35,000 volunteer groups. 400,000 blog posts. 200,000 offline events.
  85. 101. andrew cherwenka | vp biz dev 632 w 28th st, 8th flr | new york, NY | 10001 office 212.607.8045 | cell 917.608.5898   250 the esplanade | toronto, canada | m5a 1j2 office 416.601.1999 [email_address] Twitter: @andrewcherwenka

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