Online Marketing For Bankruptcy Lawyers: This Time It's Personal

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Marketing a bankruptcy practice increasingly requires a solid and effective online presence. That includes websites, blogs, and social media. Watch the presentation and learn more.

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  • Online Marketing For Bankruptcy Lawyers: This Time It's Personal

    1. 1. Online Marketing: Now It’s Personal Jay S. Fleischman, Esq. www.LegalPracticePro.com
    2. 2. For Millions Of Years, We Met And Connected In The Town Square.
    3. 3. The Internet is becoming the town square for the global village of tomorrow. - Bill Gates
    4. 4. Everything Old Is New Again. -Barenaked Ladies (or Peter Allen)
    5. 5. 1794: Semaphore 1809: Telegraph 1836: Morse Code
    6. 6. March 10, 1876 “Mr. Watson, Come Here - I Want To See You.”
    7. 7. August 27, 1920 First US Radio Broadcast
    8. 8. July 2, 1928 First US Television Broadcast
    9. 9. October 29, 1969 First ARPANET Link
    10. 10. 1971 First Email Sent
    11. 11. February 1978 First BBS
    12. 12. 1979 CompuServe Offers Email To Users
    13. 13. Early 1980s D-Dial
    14. 14. 1989 First Commercial ISP
    15. 15. 1990 Archie Created
    16. 16. December 3, 1992 First SMS Message Sent
    17. 17. 1993 Mosaic
    18. 18. March 1, 1995 Yahoo!
    19. 19. September 4, 1998 Google
    20. 20. June 1999 Napster
    21. 21. 2002 Friendster
    22. 22. May 2003 LinkedIn
    23. 23. August 2003 MySpace
    24. 24. 2004 Facebook
    25. 25. March 21, 2006 Twitter
    26. 26. Internet Usage In 2009 227,636,000 Internet users 74.1% of the population - Nielsen Online
    27. 27. 63% Of All Internet Users Have Broadband
    28. 28. It's no longer all about idly surfing and passively reading, listening, or watching. It's about doing: sharing, socializing, collaborating, and, most of all, creating. Eckart Walther,Yahoo! Inc. Vice-President for Product Management
    29. 29. LinkedIn Stats 11.8 Million US Users • 18 to 34 : 27% • 35 to 49 : 46% • 50+ : 26%
    30. 30. Facebook Stats 42,089,200 US Users 45.6% over age of 25 55+ growing 194.3% 25-34 doubles every 6 months
    31. 31. Facebook users sign up to connect to their kids, stay to connect with their long lost friends who signed up for the same reason.
    32. 32. Twitter Stats 9.3 million US users 131% Growth Feb-Mar 2009
    33. 33. How About Blogging? 133,000,000 blogs indexed 346,000,000 blog readers 900,000 blog posts every day
    34. 34. 99.7 million viewers 5.9 billion videos watched (59.1 videos per viewer) Over half are > 34 years old
    35. 35. 77.8% of the US Internet audience watches videos online.
    36. 36. WATCHING ONLINE VIDEO 18-24 = 5 hr 25-34 = 4 hr 35-44 = 3 hr 20 min 45-54 = 2 hr 34 min
    37. 37. Newspapers? Ha! Circulation 10.6%
    38. 38. People Are Talking People Are Reading People Are Watching Communication Devolves
    39. 39. They’re Talking To One Another
    40. 40. Consumers Now Have A Louder Collective Voice.
    41. 41. Screaming Is Not Enough Anymore
    42. 42. They Don’t Trust You
    43. 43. Your brand isn’t what you say it is ... It’s what Google says it is. - Chris Anderson
    44. 44. You don’t control your homepage, Google does. - Avinash Kaushik (via @MitchJoel)
    45. 45. ????
    46. 46. You Need To Insert Yourself Into The Conversation ... Honestly.
    47. 47. HOW?
    48. 48. Rule I Listen
    49. 49. Rule II Throw Away Your Fear
    50. 50. 1. Markets are conversations 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducts in a human voice. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. - Cluetrain Manifesto, 1999
    51. 51. Rule III Participate By Creating Content
    52. 52. Blog
    53. 53. Video
    54. 54. Social Media
    55. 55. Rule IV Be Consistent

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