Big C is a leading hypermarket chain in Thailand managed by Groupe Casino. Big C Foundation is a non-profit organization that provides educational assistance and support to children, offering opportunities. Big C's mission is to clearly state which markets they will serve and how, and serve as a filter between important and unimportant tasks. Their vision defines an optimal future state and provides long-term guidance. Robert Brand is the CEO and C Pill Rockets is the CMO, with a board of directors governing Big C which employs up to 30,000 people.