ppt for the CRO Landing Page Critique

1. HOSTED BY:
CRO Landing Page Critique/Clinic
#thinkppc

2. Presenters
• Sam Owen (Host)
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Account Manager
Speaker at SMX East
Speaker at HeroConf
@SamOwenPPC
• Roopa Carpenter
– Account Manger
@RoopaCarpenter
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3. The Topic
Man vs Machine
CRO Landing Page
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4. Join the conversation
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Include the hashtag #thinkppc in your Twitter tweets.
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Or use the webinar question box to send us questions.
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5. Live Poll Question #1
How long have you been in PPC?
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A.
B.
C.
D.
Less than 1 year
1-3 years
3-5 years
5+ years
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6. Live Poll Question #2
How do you manage your account(s)?
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a)
b)
c)
d)
I manage it myself.
I’m part of a team that manages it.
I outsource my account management.
I’m rethinking how my account is managed.
#thinkppc

7. CRO Landing Page Critique Intro.
What will this critique address about your page?
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What the strengths and weaknesses of your site are
How to identify common conversion rate problems and fixes
What items on your site should be tested
Where the leaks in your conversion funnel might be
How to better clarify the value proposition of your site
What makes a perfect call to action
The value of increasing visitor engagement
What makes a good shopping cart experience
How to create a landing page form that doesn’t put users off
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8. Need Help?
Would you like help with your PPC accounts and management?
I’m interested in:
o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
o PPC Management: We handle the day-to-day management of
your PPC account.
o PPC Audit: We review your account for optimizations.
o PPC Retainer: We handle only specific needs within your
account.
o None: It’s okay if you’re not interested, we are glad that you
joined us!
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9. Live Q&A Time!
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10. Have more questions?
Thank you for attending our Clinic webinar!
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Get a free Solutions Blueprint from Hanapin Marketing (for
accounts greater than $20K/mo in ad spend):
http://www.hanapinmarketing.com/solutions-blueprint-sign-up
Tweet us at #thinkppc with your feedback or questions
Or Contact us Directly:
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Webinar Feedback: marketing@hanapinmarketing.com
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