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Webinar CRO clinic


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ppt for the CRO Landing Page Critique

Published in: Marketing, Technology, Design
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Webinar CRO clinic

  1. 1. HOSTED BY: CRO Landing Page Critique/Clinic #thinkppc
  2. 2. Presenters • Sam Owen (Host) – – – – Account Manager Speaker at SMX East Speaker at HeroConf @SamOwenPPC • Roopa Carpenter – Account Manger @RoopaCarpenter #thinkppc
  3. 3. The Topic Man vs Machine CRO Landing Page #thinkppc
  4. 4. Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. • Or use the webinar question box to send us questions. #thinkppc
  5. 5. Live Poll Question #1 How long have you been in PPC? #thinkppc A. B. C. D. Less than 1 year 1-3 years 3-5 years 5+ years #thinkppc
  6. 6. Live Poll Question #2 How do you manage your account(s)? #thinkppc a) b) c) d) I manage it myself. I’m part of a team that manages it. I outsource my account management. I’m rethinking how my account is managed. #thinkppc
  7. 7. CRO Landing Page Critique Intro. What will this critique address about your page? • • • • • • • • • What the strengths and weaknesses of your site are How to identify common conversion rate problems and fixes What items on your site should be tested Where the leaks in your conversion funnel might be How to better clarify the value proposition of your site What makes a perfect call to action The value of increasing visitor engagement What makes a good shopping cart experience How to create a landing page form that doesn’t put users off #thinkppc
  8. 8. Need Help? Would you like help with your PPC accounts and management? I’m interested in: o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o PPC Management: We handle the day-to-day management of your PPC account. o PPC Audit: We review your account for optimizations. o PPC Retainer: We handle only specific needs within your account. o None: It’s okay if you’re not interested, we are glad that you joined us! #thinkppc
  9. 9. Live Q&A Time! #thinkppc
  10. 10. Have more questions? Thank you for attending our Clinic webinar! • • • Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in ad spend): Tweet us at #thinkppc with your feedback or questions Or Contact us Directly: • Webinar Feedback: #thinkppc