EEA Survery Results on Internet Marketing Social Media
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This document summarizes the results of an EEA survey on internet marketing and social media. It discusses the audience and goals of companies' websites, how spending is allocated, and techniques for lead tracking and generation. Common successful marketing techniques included physical presence at events, direct mailing, newspapers ads, and word-of-mouth. Attendees requested more information on topics like blogging, email marketing, and maintaining a fresh online presence. The presentation concluded with an offer from Oslund Design to provide marketing assistance and tips.
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EEA Survery Results on Internet Marketing Social Media
- 1. EEA Survey Results on Internet Marketing & Social Media Presentation to EEA By Gwyneth Iredale
- 2. Audience
- 5. Lead Tracking & ROI
- 7. Usage – 1 of 2
- 8. Usage – 2 of 2
- 9. Marketing Techniques What's been your most successful marketing technique? • Oregon map at hotels and on I-5 information centers and other outlets. • Keeping Customers Sastified & referrals from them. • Networking • Newspaper • newsprint/tv ads • Our website using GoogleAds and referrals • Direct Mailing & Word of Mouth
- 10. Marketing Techniques What's been your most successful marketing technique? • Physical presences at public events with high visibility and cold calling in person. We rely heavily on repeats/referrals/word of mouth. • Radio telling listeners about wed site • 4 "Referrals" responses • Visibility to the public. • 8 "Word of mouth" responses • Repeat clients / past customers • yellow pages up until the last couple years
- 11. Marketing Techniques What's been your most successful marketing technique? • A mailer sent out to new home owners with a "free" coupon. It has lead to much more business. • Canvas for new business by their spotting need • Connections with local contractors over a long period of time. • Consistant brand. Comunity involvment, and referals. • direct mail • Getting press coverage for major assignments, networking events and a decent website.
- 12. Topics Requested Are there any other subjects or tools you'd like to see covered in the presentation? • Why don't social media experts work on commission? They could, if there’s a direct response such as a sale tied to their work, like a call to action resulting in a lead. Ask them to share in the success by taking a % of new sales or leads. • How to avoid hackers Host your website with a reputable company, use secure passwords, change them often, use anti virus software to detect unsecure browsing, use “captchas” to prevent email spam, potential threats (Avast is free – but expect ads).
- 13. Topics Requested • Blogging as a way to provide value to customers and traffic to the website/company Blog to show thought/industry leadership, informal writing, post & comment on other blogs to become a recognized, gain clout, push blog post out to other channels to engage, encourage comment, which drives traffic to website where blog should reside. • Appropriate types of emails for marketing Short, informational news, links to website for balance of article, answers, “What’s in it for me?” promotes reason to Like, follow,
- 14. Topics Requested forward or share. Include visuals, link to watch video (on your website). Track open rates, click throughs • How to keep our web presence fresh and up to date Create a content calendar (Google calendars are free & shareable w/your team), post to your blog 1 x week, send newsletter, add newsletter to your website, post to Facebook 1-2 x day at most, change pictures, add events, photos of people, testimonials, industry news, etc. • Facebook, social media sites
- 15. Topics Requested • Do you really have to pay for search engine optimization? Or is it just a gimmick? Not a gimmick. Yes, you pay in time or money and it takes time to see results, at least 6 months. • What gets your business to pop up as one of the top three websites when key words are searched? Honest, fresh, original content about your business smattered with key words/phrases, correct key words, inbound links, social interaction, proper “meta data” – the key words Google can see that are part of your website structure: page titles, site description, alt tags, headers, etc.
- 16. Oslund Design’s Offer • Contact us for: – Content Marketing Tips – Copy of this presentation info@oslund.com 541 686-9833 www.oslund.com
- 17. How Can Oslund Design Help You? • Branding • Marketing collateral • Advertising campaigns • Environmental design/graphics • Social Media design: – Custom Facebook Business pages – Branded YouTube channel – Twitter, LinkedIn & Pinterest business profiles
- 18. Thank You Oslund Design – 541 686-9833 info@Oslund.com www.Oslund.com Because your brand matters