Why Gen Y?

•Download as PPTX, PDF•

0 likes•532 views

This document discusses strategies for marketing to Generation Y consumers in the Philippines. It notes that 58% of the working class will be Gen Y within 2 years, and their potential monthly income could be between 47-152 billion pesos by 2015. As such, most companies have shifted their focus to Gen Y. The document then outlines ways for companies like Pioneer Insurance to attract, engage, and convert Gen Y customers through activities like launching a new website, using social media, and creating insurance products tailored to protect Gen Y assets.

Marketing

WHY GEN Y?
@pioneerph @gianviterbo @gadgetpilipinas

visual
based from quantifiable
data and research
hopefully devoid of
boredom

use of such to
create measurable
results is
EQUALLY
IMPORTANT

The
INTERNET is a
powerful RESEARCH
MEDIUM

NSCB
nscb.gov.ph
NSO
census.gov.ph
Google
google.com
Google
Trends
census.gov.ph
Gephi
gephi.org
Facebook
facebook.com
http://bit.ly/29researchtools
Excel
office.live.com

Most companies have
shifted their to
Generation Y.

Traditionalists
Baby Boomers
Gen X
Gen Y
Millenials

Source: NSCB
2 years from now,
58% of the
working class are
Gen Y.

Source: NSCB
Projected Population by Age Group by 5-year intervals
Total Philippines
2010-2025
24
26
28
29
-
5
10
15
20
25
30
35
40
45
50
2010 2015 2020 2025
Millions
0-19
20-34
35-49
50-64
65 and up

By 2015, potential income of Gen Y for the C Class is
between Php 47B to 152B a month!

Study what products that
appeal to them, and make
us profitable
Manner/Approach that
can get them
engaged, and;
Influence them to “need”
our products.

There’s no
stopping Gen
Ys hunger for
badges of
independence
such as cars.

Real Estate developers also realize
Gen Ys increasing income and need for
independence thereby making them their
primary target market.

HIPSTER
GENERATION
Tech and gadget companies also focus
their attention to the social media and
tech savvy Gen Ys.

Wakes up at
6:30am
Checks Facebook
Newsfeed on
Smartphone
Gets ready for
work
Buys PhP140
coffee
Works using
laptop.
Does social
snacking. Social
Media on the
side
Mingles with
friends before
going home.
Spends quality
time with family.
Spends time with
self
Sleeps at
11:30pm

Attract
Identify touch
points
Create
relevant &
appealing
content
Make your
presence
known

Engage
Get Social
Create
relevant
campaigns
Listen

Follow our official Social Media
Accounts
Facebook.com/PioneerIsYourInsurance
Instagram.com/PioneerPH
Twitter.com/PioneerPH
youtube.com/user/pioneergroup
linkedin.com/company/pioneer-insurance
Pinterest.com/PioneerPH

10,625 fans 1,757 followers
58 followers
#GetYourLifeCovered #GetYourAssetsCovered
#IsYourInsuranceSexy #PioneerIsYourInsurance
#AttentionPH

Convert
Create
profitable
solutions
Measure
results
Be hungry for
improvement

GEN
Y, Pioneer
? Really!
DATA
GATHERING
TOOLS
WHY
GEN
Y?
HOW DOES
INSURANCE
FIT IN?
ATTRACT, ENG
AGE, CONVER
T
NSCB
NSO
Google
Google Trends
Gephi
Excel
Facebook Graph
A significant
economic
driver.
Cars, House, Ga
dgets are
assets.
Product to
protect Gen Y
assets
Methods
Recognizes the
importance of
Gen Y

Viewers also liked

Baby boomers and x and y generation

Arslan Rafiq

Social Games in Poland / DAU MAU ARPPU

Jacek Jankowski - @tatagracza

Generation x, y, z

Jim Wertz

Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge. In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...

The post millennial generation: The impact of Gen X, How X-er parents are sh...

The Sound: Exploration Strategy Innovation

Gen Y's Characteristic

Seta Wicaksana

Realty Bytes: How Technology is Shaping the Property Industry

Giancarlo Viterbo

Millennial powerpoint

gengriffith

الغيرة على العقيدة

RayatAl7q

Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.” Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.

Gen X, Xtreme to Xhausted by CTR

Andre Hannemann Harris

Viewers also liked (9)

Baby boomers and x and y generation

Social Games in Poland / DAU MAU ARPPU

Generation x, y, z

The post millennial generation: The impact of Gen X, How X-er parents are sh...

Gen Y's Characteristic

Realty Bytes: How Technology is Shaping the Property Industry

Millennial powerpoint

الغيرة على العقيدة

Gen X, Xtreme to Xhausted by CTR

Similar to Why Gen Y?

Love the one youre with slide deck 061813

Scott Davis

Demographic Dividend "Boon or bane"

Anoop K Mishra

Summit14: Keynote1_TransparencyRevolution_Finnigan

Jobvite

Millennials, born between 1980 and 2004, are now the largest and most diverse segment of the U.S. population. Not surprisingly, there has been a surge of recent research attempting to understand how this generation thinks, works and shops. One area that has received relatively little attention is differences in political and economic sentiment across the three largest generation groups. Are Millennials more optimistic about the economy? Who cares the most about immigration policy? Which age group is the best target for messages about healthcare? As the US recovers from a recession and looks towards the next presidential election, it becomes critical to understand these market trends.

Generation Gap? Political and Economic Sentiment Across Three Generations

Rommell Montenegro

Facebook costing 16-34s jobs in tough economic climate One in ten young people have been rejected for a job because of their social media profile We have just finished the third wave of our young people’s consumer confidence (YPCC) index, which is designed to help businesses understand what young people (16-34) think about their current and future economic and employment prospects, in both developed and growth markets. The index covers 6000 16-34 year olds across six countries and revealed some surprising results. Impact of social media on careers If getting a job wasn’t hard enough in this tough economic climate the survey revealed that one in ten young people have been rejected for a job because of their social media profile. Yet worryingly the majority (two-thirds) are not concerned that their use of social media now may harm their future career prospects and are not deterred from using it. They are also more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers. Better education of the impact of social media is needed, to ensure young people are not making it even harder for themselves to get on the career ladder. Consumer confidence At the top line level consumer confidence levels amongst young people in growth markets are twice as high as the UK and US. Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, Britons index at just 16 and the US at 19. Future employment Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s vs their counterparts in developed markets (64%). They are also more confident about earning a higher salary (89%) where as young people in developed markets are less certain (60%).

Young People’s Consumer Confidence Index

On Device Research

Gen Z will soon be the biggest cohort in the US. Yet, the global trend is alike with more young adults becoming a focus audience of many companies. In this presentation, you will learn about the centennials (aka Gen Zers, iGens). We've gathered some data from reputable sources to let you understand this generation better, know it shopping habits, and attitude to marketing. Check the full article at https://adsy.com/how-to-market-generation-z.

How to Market Gen Z in 2023

Adsy

Facebook Cross-border playbook

Instagram

Going global with Facebook People around the world are more connected than ever. In 2012, there were only 2.7 billion people on the Internet. By 2018, that number is expected to be 3.82 billion—a growth of 30%. 1 And last year, more than 900 million people around the world had at least one international connection on social media. 2 These globally connected people are becoming global consumers. 361 million people worldwide have participated in cross-border e-commerce, and 429 million are international travelers. 3 With 1.7 billion monthly active users 4 —one-fifth of the world’s population— Facebook is uniquely positioned to help you reach your customers, wherever they are. People on Facebook and Instagram are at the center of personal connection and discovery. They are open to learning about new products. According to our research, about 50 million businesses use Facebook to find customers, and 30 percent of their fans are from other countries. 5 This cross-border business handbook was created to help you discover how Facebook can help your business grow. You’ll find a wide range of information to help you communicate effectively with potential customers around the world. Each country section begins with basic demographic information, followed by notable industry information that includes various business sizes, the scale of online shoppers, the number of smartphone users and more. Then, consumer behaviors on Facebook are covered. For example, you’ll learn that the top categories discovered by Facebook users in France are entertainment, cosmetics, tech and luxury fashion. 6 And that 70% of Malaysians surveyed have seen or searched for information on Facebook before purchasing. 7 It’s never been a better time to reach new customers and new markets. We hope you use this handbook to take advantage of the opportunities your business has around the globe with the power of Facebook.

CROSS-BORDER BUSINESS HANDBOOK : Going global with Facebook 2016

Peerasak C.

In 2017, edging out the competition and delivering high-value digital marketing means staying ahead of the curve on technology and strategy - and time spent playing catch-up will cost you. Join Altos for an example-packed look at today's most effective digital marketing trends, including how to boost your business profile with effective executive branding and influence marketing; how to deliver better content with visual marketing, automation, and artificial intelligence; how to conquer the balance between mobile and desktop; and more. We dive into these and other cutting-edge trends and growth strategies so you can arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.

7 Digital Marketing Trends that Should Be On Your Radar for 2017 | Altos

Altos

Budgeting for the Next Generation: Children and the Federal Budget

Committee for a Responsible Federal Budget

The 2016 Watch List

Juan Saldívar v. Wuthenau

Love the one youre with slide deck pmi houston 061213

Scott Davis

Data was collected from groups of Generation Y employees of corporate institutions, freelancers, entrepreneurs, small business workers as well as students between the ages of 16-30. Participants in the research were asked to provide basic biographical data† and then answer a series of 15 questions which pertained to their beliefs and opinions about current and past experiences and habits. These were based around Political, Economic, Social and Technological topics. Have questions? Tweet @calomas

GloballY - Generation Y is not the same

Mercer

Speech by Jules Falzado, Engagement Manager in SmithStreet, to give insights on the opportunities in China’s elderly care facilities market. Topics like China’s aging tendency, current healthcare facilities and services, market dynamics and opportunities are covered in slides. In addition, government-run nursing homes and private nursing homes has been used as a case study for better understanding. See more at http://smithstreetchina.com

Opportunities in China’s Elderly Care Facilities Market

SmithStreet

Gain knowledge about the Future of Work(ers) in an on-demand economy. Understand how baby boomers are retiring and exiting the workforce in mass, and the Millennials are taking their place. Learn how job and career expectations have changed because of the shift. This includes workplace expectations, how people are searching for jobs, and how companies are hiring. See in detail how this shift is being driven by mobile app adoption and technology. #YourFutureWorkforce www.shiftgig.com/future

Gigs - The Future of Work(ers)

Shiftgig

Q. McElroy prepared this presentation on mobile storytelling for journalists at Columbus NewsTrain on Oct. 21, 2017. She is the director of engagement and optimization for Cox Media Group in Atlanta. The presentation discusses reasons to focus on mobile storytelling, do's and don'ts for mobile storytelling, and the effective distribution and optimization of news stories. It is accompanied by a handout: "Mobile Storytelling: Making Smart Choices." NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain

Mobile Storytelling: Making Smart Choices - Q. McElroy - Columbus NewsTrain -...

News Leaders Association's NewsTrain

AUDIENCE - Being Natively Native

Liam Boogar-Azoulay

Digital media status in Bangladesh and the content consumption behavior of mi...

Abdun Nafee

It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy. This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search. By the end of this session, attendees will: -- Have a clear understanding of the role social media plays in the college search -- Understand the value students place in anonymous review sites when selecting a college -- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan

2016 Social Media Strategies Higher Ed Summit Keynote

Gil Rogers

2020 Facts & Figures: Education in North Carolina

Analisa Sorrells

Similar to Why Gen Y? (20)

Love the one youre with slide deck 061813

Demographic Dividend "Boon or bane"

Summit14: Keynote1_TransparencyRevolution_Finnigan

Generation Gap? Political and Economic Sentiment Across Three Generations

Young People’s Consumer Confidence Index

How to Market Gen Z in 2023

Facebook Cross-border playbook

CROSS-BORDER BUSINESS HANDBOOK : Going global with Facebook 2016

7 Digital Marketing Trends that Should Be On Your Radar for 2017 | Altos

Budgeting for the Next Generation: Children and the Federal Budget

The 2016 Watch List

Love the one youre with slide deck pmi houston 061213

GloballY - Generation Y is not the same

Opportunities in China’s Elderly Care Facilities Market

Gigs - The Future of Work(ers)

Mobile Storytelling: Making Smart Choices - Q. McElroy - Columbus NewsTrain -...

AUDIENCE - Being Natively Native

Digital media status in Bangladesh and the content consumption behavior of mi...

2016 Social Media Strategies Higher Ed Summit Keynote

2020 Facts & Figures: Education in North Carolina

Recently uploaded

Social media, ppt. Features, characteristics

wasim792942

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

personal branding kit for music business

brjohnson6

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

How consumers use technology and the impacts on their lives

Mathuraa

Analysis of Sineing Website and how to fix

DHARMENDER PRATAP

This presentation examines digital marketing services in Noida, providing practical strategies to grow your business online. This includes SEO optimization to improve search engine visibility, social media marketing to engage audiences on platforms like Facebook, Instagram, LinkedIn, and PPC advertising to drive traffic and conversions Content marketing crafts high-quality content to attract organic traffic and establishes thought leadership. Manages analytics and optimization metrics and prepares strategies for continuous improvement. These strategies help you increase your digital presence and attract more customers in the competitive Noida market.

Welcome to DataMetricks Consulting (1).pptx

datametricks

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Recently uploaded (20)