It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan