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Online Maturity - Challenges - Mind Map

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Gijsbert van der Sleen
Gijsbert van der Sleen

Key challenges for businesses to determine Online Maturity

BusinessTechnology
1 of 1
Challenges Online vision & strategy Outsourcing/in sourcing Aligning IT Aligning management Market analysis & benchmarking Online governance model Develop online competencies Aligning marketing Financial analysis ONLINE MATURITY Integrating multi channel strategies Bridging the gap Managing external relationships Leadership & commitment Culture Process integration Aligning channel strategies Managing multiple channels © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com Leadership & commitment Organizational alignment Online performance Define steering KPI’s Setting standards In- outsourcing competencies Online organization model Online platform IT strategy Aligning different brands / countries Online agencies Availability IT resources Aligning on- offline campaigns Online planning integration in processes

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Online Maturity - Challenges - Mind Map

  • 1. Challenges Online vision & strategy Outsourcing/in sourcing Aligning IT Aligning management Market analysis & benchmarking Online governance model Develop online competencies Aligning marketing Financial analysis ONLINE MATURITY Integrating multi channel strategies Bridging the gap Managing external relationships Leadership & commitment Culture Process integration Aligning channel strategies Managing multiple channels © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com Leadership & commitment Organizational alignment Online performance Define steering KPI’s Setting standards In- outsourcing competencies Online organization model Online platform IT strategy Aligning different brands / countries Online agencies Availability IT resources Aligning on- offline campaigns Online planning integration in processes

Editor's Notes

  1. Doelstelling : vaststellen uitdagingen voor de klant relevant voor Online Customer Management. Vaststellen hoofdthema’s en onderliggende trends in Online strategy & planning Online performance improvement Toelichting: Multi-channel strategie