The Art of Branding by Guy Kawasaki

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In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.

Read the full article on LinkedIn: http://linkd.in/1iWCXgB
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  • This isn't about branding, It's about PR. Which is fine but please say so in the title. Mainly PR for Canva of course!
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  • Publishing a book also helps your brand. Check out AuthorIn90Days.com
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  • Kawasaki presents tips that will give your brand the attention it deserves, and to get people to spread the word and say good things about you, use accurate printing of your brand, we may help you with that @t http://www.flyerheld.de #visitenkarte
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  • Hi Guy, as you have mentioned one message to create about the product brand and stick to it for at least one year and not change frequently every month or not to keep several at a time. Whether the same can be applicable for a candidate in self branding ?
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  • Guy, always impressed. Will share.
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