The Art of Branding by Guy Kawasaki

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In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce …

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.

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  • Nice one once again Guy. You are always a source of inspiration.
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  • Love it ! sharp and crisp : Focus on PR not Branding is my favourite will quote it - Keep it coming ;0)
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  • thank you for making this presentation. Greatly appreciated!
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  • Some questions:
    Slide #5 - can you share the evidence for this please?
    #6 - why one year and not 5 or 50?
    #7 - 'use simple words and be consistent with it'. Consistent with what? I don't understand that statement.
    #8 - uh? What is the connection between 'the opposite test' and the competition?
    #9 - 'Cascade' is an old-fashioned term from old-fashioned ideas about hierarchy where 'top' managers are more important than the front desk
    #10 - have you actually tried this? What happened? Would be good to see some data.
    #11 - the evidence is that advertising builds big brands
    Nice visuals.
    Hard to read.
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  • If this message is 'so simple', then why do I have clients who have a new idea for messaging at least once a month, who insist on slide presentations that are agonizing to view and read and who embrace the brand message for about 60 seconds after it is approved...but often fail to 'enforce' its use throughout the organization. And don't tell me to get smarter clients....the above statements have been true throughout my career..
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