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GuideStar Webinar (09/20/12) – Philanthropedia Custom Research for Foundations
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GuideStar Webinar (09/20/12) – Philanthropedia Custom Research for Foundations

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Presenters: Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar; Jasmine Marrow, Manager of Philanthropedia Research, GuideStar; Diana Hand, Senior Marketing Manager, GuideStar (moderator)

Presenters: Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar; Jasmine Marrow, Manager of Philanthropedia Research, GuideStar; Diana Hand, Senior Marketing Manager, GuideStar (moderator)

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  • 1. Philanthropedia Custom Research for Foundations An Introduction to GuideStar’s Custom Research product
  • 2. INTRODUCTIONS Erinn Andrews, Senior Director of Nonprofit Strategy,GuideStar Jasmine Marrow, Manager of Philanthropedia Research, GuideStar Diana Hand, Senior Marketing Manager, GuideStar2
  • 3. AGENDAAn Introduction to PhilanthropediaThe Value of Custom ResearchCustom Research Product DetailsPhilanthropedia’s WorkWhy This is a Vital Tool for FoundationsQ+A SessionConclusion/Next Steps 3
  • 4. AGENDAAn Introduction to PhilanthropediaThe Value of Custom ResearchCustom Research Product DetailsPhilanthropedia’s WorkWhy This is a Vital Tool for FoundationsQ+A SessionConclusion/Next Steps 4
  • 5. ABOUT PHILANTHROPEDIA We find the best charities by harnessing the wisdom of thousands of experts. Philanthropedia’s mission is to improve nonprofit effectiveness by directing money to and facilitating discussion about expert recommended high-impact nonprofits. 2009 - Philanthropedia officially incorporated as a 501(c)3 April 2011 - Philanthropedia was acquired by GuideStar as an independent research division 5
  • 6. AGENDAAn Introduction to PhilanthropediaThe Value of Custom ResearchCustom Research Product DetailsPhilanthropedia’s WorkWhy This is a Vital Tool for FoundationsQ+A SessionConclusion/Next Steps 6
  • 7. CUSTOM RESEARCH = YOUR BACK OFFICE YOU know the information needed in your community Leaving YOU more time to WE gather that connect with donors in information for you your community YOU use that information to benefit your community 7
  • 8. DIGGING DEEPERWe focus on impact to augment other nonprofit dataOur research can uncover: Promising Start-Ups Lesser known organizations Areas for improvement 8
  • 9. TRUSTWORTHY RESULTS Administered by a neutral 3rd party Fueled by experts in the field  Their collective reputations vet this research Who is considered an expert? Philanthropedia surveys look toward individuals with experience in the field like foundation professionals, researchers, and nonprofit senior staff. Our experts have an average of 8-20+ years of experience in their sector. 9
  • 10. AGENDAAn Introduction to PhilanthropediaThe Value of Custom ResearchCustom Research Product DetailsPhilanthropedia’s WorkWhy This is a Vital Tool for FoundationsQ+A SessionConclusion/Next Steps 10
  • 11. OUR 8-STEP PROCESS1. Identify a cause2. Conduct preliminary research with select experts3. Create an expert list4. Run first survey5. Call experts6. Run second survey7. Analyze data8. Share results 11
  • 12. THE CUSTOM RESEARCH PRODUCT 2 - 4 social causes of your choosing 10 - 20 expert identified high-impact nonprofits emerge for each cause Detailed information & analysis on what impact these nonprofits are having, why they’re so strong, and how they could improve Pricing: Starting at $20K for 2 causes, $25K for 3 causes, $30K for 4 causes 12
  • 13. AGENDAAn Introduction to PhilanthropediaThe Value of Custom ResearchCustom Research Product DetailsPhilanthropedia’s WorkWhy This is a Vital Tool for FoundationsQ+A SessionConclusion/Next Steps 13
  • 14. PHILANTHROPEDIA’S TRACK RECORDTo date, 2492 expertshave participated in ourresearch, providingreviews on 452 topnonprofitsacross 30 causes. 14
  • 15. Minnesota Philanthropy Partners, a Custom Research Client Why We Chose Philanthropedia“Minnesotans are generous people Consortium of 1,600and they seek information to help affiliates across MNthem make smart decisions about Anchored by the Saintwhich nonprofits to support. Paul Foundation, MinnesotaPhilanthropedia’s customized Community Foundation, F. R. Bigelow Foundation andresearch gathers and analyzes experts’ opinions Mardag Foundationabout nonprofits in Minnesota, giving donors the Donor education servicesopportunity to support their favorite causes with includes Flagshipgreater confidence that their funds are having a publications, video series, and online resourcespositive impact.” — Carleen Rhodes, President and CEO of Minnesota Philanthropy Partners, a custom research partner Visit www.mnpartners.org 15
  • 16. EXAMPLES OF CUSTOM RESEARCHMN Environment 178 Experts (with an average of 18 years of experience) reviewed a total of 108 organizations and identified 18 outstanding nonprofitsMN Workforce 100 Experts (with an average of 18 years of experience) reviewedDevelopment a total of 101 organizations and identified 18 outstanding nonprofitsMN Access to Arts 124 Experts (with an average of 18 years of experience) reviewed& Culture a total of 144 organizations and identified 18 outstanding nonprofitsMN Access to 99 Experts (with an average of 10 years of experience) reviewed aHealthy Food total of 92 organizations and identified 15 outstanding nonprofits 16
  • 17. AGENDAAn Introduction to PhilanthropediaThe Value of Custom ResearchCustom Research Product DetailsPhilanthropedia’s WorkWhy This is a Vital Tool for FoundationsQ+A SessionConclusion/Next Steps 17
  • 18. A VITAL TOOL  Impact is important to donors  Money for Good II  Identifies various approaches to a single issue  Offers choice18
  • 19. WAYS TO USE CUSTOM RESEARCH Discover details about a prospective cause area Use internally to influence programming decisions Provide details about a timely cause Share externally as a resource for others 19
  • 20. 20
  • 21. AGENDAAn Introduction to PhilanthropediaThe Value of Custom ResearchCustom Research Product DetailsPhilanthropedia’s WorkWhy This is a Vital Tool for FoundationsQ+A SessionConclusion/Next Steps 21
  • 22. AGENDAAn Introduction to PhilanthropediaThe Value of Custom ResearchCustom Research Product DetailsPhilanthropedia’s WorkWhy This is a Vital Tool for FoundationsQ+A SessionConclusion/Next Steps 22
  • 23. Thank you for your timeContact information:If you’re interested in learning more, please contact Jasmine Marrow jasmine.marrow@guidestar.org 650-200-3705 http://www.myphilanthropedia.org/ 23
  • 24. Appendix24
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