Presenters: Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar; Jasmine Marrow, Manager of Philanthropedia Research, GuideStar; Diana Hand, Senior Marketing Manager, GuideStar (moderator)

1. Philanthropedia Custom Research for
Foundations
An Introduction to GuideStar’s Custom
Research product

2. INTRODUCTIONS
Erinn Andrews, Senior Director of Nonprofit Strategy,GuideStar
Jasmine Marrow, Manager of Philanthropedia Research, GuideStar
Diana Hand, Senior Marketing Manager, GuideStar
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3. AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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4. AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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5. ABOUT PHILANTHROPEDIA
We find the best charities by harnessing the wisdom of
thousands of experts.
Philanthropedia’s mission is to improve nonprofit
effectiveness by directing money to and facilitating
discussion about expert recommended high-impact
nonprofits.
 2009 - Philanthropedia officially incorporated as a 501(c)3
 April 2011 - Philanthropedia was acquired by GuideStar
as an independent research division
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6. AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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7. CUSTOM RESEARCH = YOUR BACK OFFICE
YOU know the
information needed in
your community
Leaving YOU more time to
WE gather that
connect with donors in
information for you
your community
YOU use that
information to benefit
your community
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8. DIGGING DEEPER
We focus on impact to augment other nonprofit data
Our research can uncover:
 Promising Start-Ups
 Lesser known organizations
 Areas for improvement
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9. TRUSTWORTHY RESULTS
 Administered by a neutral 3rd party
 Fueled by experts in the field
 Their collective reputations vet this research
Who is considered an expert?
Philanthropedia surveys look toward individuals with
experience in the field like foundation professionals,
researchers, and nonprofit senior staff. Our experts have an
average of 8-20+ years of experience in their sector.
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10. AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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11. OUR 8-STEP PROCESS
1. Identify a cause
2. Conduct preliminary research with select experts
3. Create an expert list
4. Run first survey
5. Call experts
6. Run second survey
7. Analyze data
8. Share results
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12. THE CUSTOM RESEARCH PRODUCT
 2 - 4 social causes of your choosing
 10 - 20 expert identified high-impact nonprofits emerge
for each cause
 Detailed information & analysis on what impact these
nonprofits are having, why they’re so strong, and how they
could improve
 Pricing: Starting at $20K for 2 causes, $25K for 3 causes,
$30K for 4 causes
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13. AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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14. PHILANTHROPEDIA’S TRACK RECORD
To date, 2492 experts
have participated in our
research, providing
reviews on 452 top
nonprofits
across 30 causes.
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15. Minnesota Philanthropy Partners, a
Custom Research Client
Why We Chose Philanthropedia
“Minnesotans are generous people
Consortium of 1,600
and they seek information to help
affiliates across MN
them make smart decisions about
Anchored by the Saint
which nonprofits to support.
Paul Foundation, Minnesota
Philanthropedia’s customized Community Foundation, F.
R. Bigelow Foundation and
research gathers and analyzes experts’ opinions
Mardag Foundation
about nonprofits in Minnesota, giving donors the
Donor education services
opportunity to support their favorite causes with
includes Flagship
greater confidence that their funds are having a publications, video series,
and online resources
positive impact.” — Carleen Rhodes, President and CEO
of Minnesota Philanthropy Partners, a
custom research partner
Visit www.mnpartners.org
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16. EXAMPLES OF CUSTOM RESEARCH
MN Environment 178 Experts (with an average of 18 years of experience) reviewed
a total of 108 organizations and identified 18 outstanding
nonprofits
MN Workforce 100 Experts (with an average of 18 years of experience) reviewed
Development a total of 101 organizations and identified 18 outstanding
nonprofits
MN Access to Arts 124 Experts (with an average of 18 years of experience) reviewed
& Culture a total of 144 organizations and identified 18 outstanding
nonprofits
MN Access to 99 Experts (with an average of 10 years of experience) reviewed a
Healthy Food total of 92 organizations and identified 15 outstanding nonprofits
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17. AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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18. A VITAL TOOL
 Impact is important to donors
 Money for Good II
 Identifies various approaches to a single
issue
 Offers choice
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19. WAYS TO USE CUSTOM RESEARCH
 Discover details about a prospective cause area
 Use internally to influence programming decisions
 Provide details about a timely cause
 Share externally as a resource for others
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21. AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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22. AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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23. Thank you for your time
Contact information:
If you’re interested in learning more, please contact
Jasmine Marrow
jasmine.marrow@guidestar.org
650-200-3705
http://www.myphilanthropedia.org/
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24. Appendix
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