CFS - Further opportunities

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Travel

Options to use £180k budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Option 1a: Current Outdoor plan ,[object Object],[object Object]

Getting the best out of outdoor ,[object Object],[object Object],Too small & will be lost

Current communication lay out ,[object Object],[object Object],[object Object],exposure direct & obvious Over time/Longer sell Association involvement impact More impact over time as C&F builds ,[object Object],[object Object],48s do have impact, but regional will overall have less nationally Regional outdoor

Communication lay out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Option 1b: Long dwell time media ,[object Object],[object Object],[object Object],[object Object],Utilise format to tell us more Impact & involvement

Dwell time media – 2 x options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Does not include underground Cross track 48 sheets

Communication with dwell time media ,[object Object],[object Object],direct & obvious Over time/Longer sell Association involvement impact exposure More impact over time as C&F builds National ad rail 48s

Option 2: Metro & London Lite coverwraps ,[object Object],National Metro 1,336,494 circulation nationally Regions: London N.East Scotland N.West Midlands Yorkshire E.Midlands S.West Liverpool Cardiff London Lite 401250 circulation in London

What will a coverwrap offer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Good Examples: Watchmen film release ,[object Object],[object Object],IFC IBC Front cover Back cover

Good Examples: Diabetes UK 67% of London Urbanites remember seeing the coverwrap when prompted (equates to 532, 650 London Urbanites) 86% of those aware of it looked at it to some extent Driven by women (90% looked at it vs 82% of men)

Communication with coverwraps ,[object Object],direct & obvious exposure Over time/Longer sell Association involvement impact More impact over time as C&F builds

Option 3: “A minute with the masters” ,[object Object],[object Object],[object Object],[object Object]

Example advertorial Scripts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New website to launch 30 th March ,[object Object],[object Object],[object Object],[object Object],New website launch 30 th March

Communication with Classic FM advertorials ,[object Object],direct & obvious Over time/Longer sell Association involvement impact exposure More impact over time as C&F builds

Summary of Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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