William Procter and James Gamble formed Procter & Gamble in 1837 as a soap and candle company in Cincinnati, Ohio. They began marketing an inexpensive floating soap called Ivory in the 1880s. Procter & Gamble now operates in over 80 countries worldwide and has expanded into beauty, health, household, and pet care products through various business units. The company is headquartered in Cincinnati and is known for its innovative recruiting methods.