SlideShare a Scribd company logo
1 of 30
http://serenacarpenter.com @drcarp
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[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adaptive Expertise % N = 664 Outside knowledge area 38.4% Creativity 32.5% Independent thought 27.2% Leadership 19.0% Critical thinking skills 12.3% Problem-solving 10.1% Ability to learn 8.6% Ability to engage community 6.8% Multiple languages 1.4% Ability to address social problems .01% Openness to diversity .01%
Routine Technical % N = 664 HTML/CSS 27.4% Posting content 20.6% Image editing 20.2% Blogging 17.8% Video editing 16.3% CMS 12.8% Animation 11.9% Social media 11.0% Audio editing 10.5% Word processor 10.1% Excel 9.8% SEO 6.2% Tracking pages 5.7% Programming 5.7% Podcasting 4.5% Video shooting 4.4% Web-editing 3.2% Graphics 3.2% Photo shooting 2.9% Database 2.1% Web design 2.0% Slideshows 2.0% ColdFusion .1%
Routine Nontechnical % N = 664 Solid writing skills 62.7% Working under deadline 52.1% Editing copy 40.8% Teamwork skills 37.8% Communication skills 37.0% AP style and grammar 18.7% Researching 16.3% News judgment 15.8% Multiplatform writing  12.7% Writing summary content 12.0% Client relations 8.4% Multimedia writing 6.2% Interviewing skills 4.8%
[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
1. Sal Saman 2. Chevas McKenzie Stephanie 4. Shawndrea Dustin Emily 3. Sebastien Caroline Noreen 5. Victoria William Eric
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Cecelia Jeremy Alex 3. Tommy Desiree David 5. LeeAnn Derrick Monica 6. Kyle Celeste Kate
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[object Object],[object Object],[object Object],[object Object],[object Object]
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Journalism and PR Jobs

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9.
  • 10.
  • 11.
  • 12. Adaptive Expertise % N = 664 Outside knowledge area 38.4% Creativity 32.5% Independent thought 27.2% Leadership 19.0% Critical thinking skills 12.3% Problem-solving 10.1% Ability to learn 8.6% Ability to engage community 6.8% Multiple languages 1.4% Ability to address social problems .01% Openness to diversity .01%
  • 13. Routine Technical % N = 664 HTML/CSS 27.4% Posting content 20.6% Image editing 20.2% Blogging 17.8% Video editing 16.3% CMS 12.8% Animation 11.9% Social media 11.0% Audio editing 10.5% Word processor 10.1% Excel 9.8% SEO 6.2% Tracking pages 5.7% Programming 5.7% Podcasting 4.5% Video shooting 4.4% Web-editing 3.2% Graphics 3.2% Photo shooting 2.9% Database 2.1% Web design 2.0% Slideshows 2.0% ColdFusion .1%
  • 14. Routine Nontechnical % N = 664 Solid writing skills 62.7% Working under deadline 52.1% Editing copy 40.8% Teamwork skills 37.8% Communication skills 37.0% AP style and grammar 18.7% Researching 16.3% News judgment 15.8% Multiplatform writing 12.7% Writing summary content 12.0% Client relations 8.4% Multimedia writing 6.2% Interviewing skills 4.8%
  • 15.
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  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
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  • 24.  
  • 25.
  • 26. 1. Sal Saman 2. Chevas McKenzie Stephanie 4. Shawndrea Dustin Emily 3. Sebastien Caroline Noreen 5. Victoria William Eric
  • 27.
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  • 29.
  • 30.

Editor's Notes

  1. Broadcast … medium sized papers az republic
  2. 08 graduates more like to say they take what they can get.
  3. Paying a lot of money for an education with little in return, equating to fraud, and much can be learned online. So what is the purpose and what should we teach our students?
  4. One suggestion to secure grads a job is to focus more on online media. Change with the industry. Balance 2/3 – 1/3 ratio. Skills classes refer to the practical knowledge need for entry-level jobs
  5. Nontraditional consisted of
  6. Includes skills…. Affective – civically engaged cognitive – learning of dif cultures skills as we. Does not equate to depth
  7. Cognitive psychology Expert is an individual with specialized knowledge of a domain. Goal driven – however Changes jobs an average of 11 times over 24 years
  8. Jobs requiring high cognitive ability has over the past more than 30 years. A degree does not equate to security and entitlement, lifelong journey of evolving with the field.
  9. I think universities and tertiary level institutions should do more to promote the entrepreneur spirit. Some big American universities do this, but they are the exception. The curricula of most institutions often seem to be written by the big corporations.
  10. What's sailing away, a decade into the 21st century, is the common conception that Rates are reducing as freelancing is becoming more free Because laid off journalists are flooding the market. One Los Angeles woman who also requested anonymity writes frequently for women's magazines and fondly recalls the days when freelance pieces fetched $2, or even $3, a word. Other paid gigs aren’t much better, writes the Times’ James Rainey, with some offering $15 (!) or a little more per article.
  11. True/Slant is the digital home for the “Entrepreneurial Journalist.” Consumers have direct access to contributors they respect and follow.  By commenting with contributors and each other, they create an authentic and ongoing dialogue around the news. Our goal is to build a community that is as engaged with the news as we are. With that in mind, this is by no means a finished product. 
  12. Develop a Web site and social media presence Clients can find your information It’s pretty much expected in some fields Can serve as a sample of your work Connects you to colleagues and provides network opportunities