Business Network East Midlands - Let's start a conversation
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Business Network East Midlands - Let's start a conversation



Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do ...

Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.



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  • Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.

Business Network East Midlands - Let's start a conversation Business Network East Midlands - Let's start a conversation Presentation Transcript

  • Social Media Let’s start a conversation #nellpcm
  • Social Media Marketing Ellen Carroll http:// Ellen Carroll PR consultant, owner and director of Nellie PR – engaging and attentive public relations/online PR agency based in Nottingham.
  • Social Media Development Caron – Jane Lyon http:// PCM’s owner, lead practitioner & consultant. Working with businesses to develop digital sustainability for the future on-line and off. Social Media Adventurer & Explorer.
  • Today
    • What is Social Media?
    • Do I need it?
    • Why are you here?
    • Beginning your journey.
    • Case Studies
    • Call to action
  • Is it just a Fad? http://
  • Social Media?
  • Social Media
    • Newspapers
    • Magazines
    • Theatre
    • Film
    • Radio
    • Television
    • Books
  • Old Media vs. New Media
    • “ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
    • Marcus Romer
    • Artistic Director - Pilot Theatre Company.
  • What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
  • Social Media
    • The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
    • Social media can take many different forms, including text, images, audio, and video.
    • Popular social mediums include blogs, message boards, podcasts, wikis.
  • Web 2.0
    • Harnessing Collective Knowledge
    • Rich User Experience
    • More Channels of Communication
  • Business Benefits
    • Cost effective web updates
    • Greater control of your web content
    • Boosted organic Goggle listings
    • Cost reduction on printed materials
    • Eco-friendly
  • What can it do?
    • Greater access to your marketing materials
    • Greater reach for your marketing materials
    • Facilitates word of mouth sharing
    • Enables social sharing
    • Increase repeat business
  • Time
    • Email updates
    • Mobile updates
    • Voice to Text
    • Webinars
    • User Generated Content
    • RSS
  • The current buzz
    • Facebook
    • Twitter
    • YouTube
    • Delicious
    • Digg
    • Linkedin
    • Flickr
    Image Draw the Line
  • Do I need it?
  • Adding Social Media
    • Why are you here?
    • Curtain Twitching!
  • Focus Public Sector B-2-B B-2-C Identity Brand Personality Product Philosophy Ethics USP
  • Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
  • The 7 Roads of Social Media
    • Generate new leads / Find work?
    • Provide customer service?
    • Improve customer retention?
    • Increase your knowledge?
    • Align with your competitors?
    • Establish your authority as an expert?
    • Do business more productively?
  • Social Networking
    • Generate new leads / Find work
    • Customer Retention
    • Establishing Authority
    • Artistic
    • Organisational
    • Business
    Holistic Digital Development
    • Case Studies
    • Road Shows
    • Workshops
    • Social Network
    Holistic Digital Development
  • http:// /resources
  • What is important?
    • Networking
    • Participation
    • Engagement
    • Sharing
    • Gathering
    • Development
  • Live Documentation #getambition
  • Filtering mcl3 mediacamplondon “ media camp london”
  • Collecting getambition
  • Engaging
  • Documenting
  • On the Move
    • Laptop
    • Webcam / Mobile
    • Microphone
    • Wi-Fi
  • Live Streaming
    • Point and shoot
    • Hit 5 to Tweet Nottingham Creative Business Awards Launch
  • Sharing getambition
    • Arrive
    • Listen
    • Ask
    • Provide
    • Advise
    The 5 steps
  • Business Networking
    • Personal profile for members
    • Groups
    • Take part in discussions
    • Ask questions
    • Share experience
    • Status updates
    • Content feeds
    • Niche Networks
  • Ask the Customer
    • Makers Mark
    • “ Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.”
    Connecting Building On-Line Community Starts Off-Line
  • Making it Work
    • Make the web part of your process.
    • Schedule social media time.
    • Start small.
    • Pick your platforms.
  • All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press
  • Call to Action
    • Identify your top 3 priority roads
    • Sign up to Twitter & Linkedin
    • Tweet and include the #nellpcm tag
    • Install Tweetdeck
    • Run a keyword column search
  • Social Media is here – like it or not!
  • Questions