Executive Dialog: Internet A discussion of the business of the Internet: Past Present Future

A discussion of the business of the Internet:

Past

Present

Future

Past

Past

What is the Internet? The Internet is a global system of interconnected computer networks that interchange data by packet switching using the standardized Internet Protocol Suite (TCP/IP). It is a "network of networks" that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by copper wires, fiber-optic cables, wireless connections, and other technologies. The Internet carries various information resources and services, such as electronic mail , online chat , file transfer and file sharing , online gaming , and the inter-linked hypertext documents and other resources of the World Wide Web (WWW).

The Internet is a global system of interconnected computer networks that interchange data by packet switching using the standardized Internet Protocol Suite (TCP/IP). It is a "network of networks" that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by copper wires, fiber-optic cables, wireless connections, and other technologies.

The Internet carries various information resources and services, such as electronic mail , online chat , file transfer and file sharing , online gaming , and the inter-linked hypertext documents and other resources of the World Wide Web (WWW).

What is the WWW? The World Wide Web (commonly shortened to the Web ) is a system of interlinked hypertext documents accessed via the Internet . With a Web browser , one can view Web pages that may contain text , images , videos , and other multimedia and navigate between them using hyperlinks . The World Wide Web was created in 1989 by English scientist Tim Berners-Lee , working at the European Organization for Nuclear Research (CERN) in Geneva , Switzerland , and released in 1992. Since then, Berners-Lee has played an active role in guiding the development of Web standards (such as the markup languages in which Web pages are composed), and in recent years has advocated his vision of a Semantic Web .

WC3 The World Wide Web Consortium ( W3C ) is the main international standards organization for the World Wide Web (abbreviated WWW or W3). It is arranged as a consortium where member organizations maintain full-time staff for the purpose of working together in the development of standards for the World Wide Web . As of February 2008 , the W3C had 434 members

In the March 9, 1999, interview on CNN's Late Edition with Wolf Blitzer that gave rise to the myth. Gore actually said: "During my service in the United States Congress, I took the initiative in creating the Internet." Did Al Gore Really Invent the Internet?

In the March 9, 1999, interview on CNN's Late Edition with Wolf Blitzer that gave rise to the myth. Gore actually said: "During my service in the United States Congress, I took the initiative in creating the Internet."

Present

Present

Web 1.0: Defined Information that you control. Content and images you develop, or buy for use on a Website you have control. Static pages instead of dynamic user-generated content. Content submitted to the Internet that is owned and developed by the owner of the Website. Online guestbooks . HTML forms sent via email . A user would fill in a form, and upon clicking submit their email client would attempt to send an email containing the form's details.

Information that you control.

Content and images you develop, or buy for use on a Website you have control.

Static pages instead of dynamic user-generated content.

Content submitted to the Internet that is owned and developed by the owner of the Website.

Online guestbooks .

HTML forms sent via email . A user would fill in a form, and upon clicking submit their email client would attempt to send an email containing the form's details.

Internet Marketing 1.0: Examples Content Marketing Public Relations Article Submission Job Postings Expert Marketing White Papers Articles Seminars, Guest Speaker Promotion, etc Directory Submission General Directories Specialty Directories Local Directories Telephone and Informational Directories Linking

Content Marketing

Public Relations

Article Submission

Job Postings

Expert Marketing

White Papers

Articles

Seminars, Guest Speaker Promotion, etc

Directory Submission

General Directories

Specialty Directories

Local Directories

Telephone and Informational Directories

Linking

Internet Marketing 1.0: Examples Con’t Website Controlled Content - Keyword Content Meta Keywords Meta Descriptions Site Linking – Internal and to other sites Site Map Search Engine Submission Paid Marketing PPC Banner Ads Directory

Website Controlled Content - Keyword Content

Meta Keywords

Meta Descriptions

Site Linking – Internal and to other sites

Site Map

Search Engine Submission

Paid Marketing

PPC

Banner Ads

Directory

The term became notable after the first O’Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and utilize the Web. According to Tim O’Reilly: “ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.” Wikipedia Web 2.0

The term became notable after the first O’Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and utilize the Web. According to Tim O’Reilly:

“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.” Wikipedia

Information you do not control Web 2.0 describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and hosted services, such as social networking sites, video sharing sites, wikis, blogs, and folksonomies. Web 2.0: Defined

Information you do not control

Web 2.0 describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and hosted services, such as social networking sites, video sharing sites, wikis, blogs, and folksonomies.

Internet Evolution – No Control: Dynamic Content Message Control, or lack thereof Internet Access is Portable Reporting Issues Demographic Tracking New Consumer Responses, Patterns and Reaction Relationship Management Multiple Communications Channels to Manage and Control Internet Marketing 2.0

Internet Evolution – No Control:

Dynamic Content

Message Control, or lack thereof

Internet Access is Portable

Reporting Issues

Demographic Tracking

New Consumer Responses, Patterns and Reaction

Relationship Management

Multiple Communications Channels to Manage and Control

Blogs Video Social Shopping RSS Feeds Pod Casts Recommendations Business Networking Technical Boards Internet Marketing 2.0: Examples

Blogs

Video

Social Shopping

RSS Feeds

Pod Casts

Recommendations

Business Networking

Technical Boards

Internet Marketing 2.0: Examples

Business Internet Tools What Internet Tools You Control: Website Company initiated blogs Messaging Advertising Support of your Website Articles and Expert Opinions posted on the Web Prospect and Customer Interactions

What Internet Tools You Control:

Website

Company initiated blogs

Messaging

Advertising Support of your Website

Articles and Expert Opinions posted on the Web

Prospect and Customer Interactions

Business Internet Tools Reporting Server Based Google and/or Yahoo Demographic Reports Competitor Activity

Reporting

Server Based

Google and/or Yahoo

Demographic Reports

Competitor Activity

Business Internet Tools Prospect Marketing Follow Up Traditional and New: Email Newsletter Direct Mail Direct Sales Contact Coupons/Offers Survey

Prospect Marketing Follow Up Traditional and New:

Email

Newsletter

Direct Mail

Direct Sales Contact

Coupons/Offers

Survey

Future

Future

Internet Future Phone Directories Internet Marketing Higher Bandwidth Audio & Video Content Holographic Content Control of Information Data Mining Vital as Oxygen

Phone Directories

Internet Marketing

Higher Bandwidth

Audio & Video Content

Holographic Content

Control of Information

Data Mining

Vital as Oxygen

Internet Future: Predictions Economic Globalization Reliance Freedom The American Dream on the Internet

Economic

Globalization

Reliance

Freedom

The American Dream on the Internet

Speaker Bio Sales & Marketing Degree UNO MVF Member since 2003 Sales Career totaling over 20 years direct sales experience – leading to… Currently responsible for marketing over 20 websites

Sales & Marketing Degree UNO

MVF Member since 2003

Sales Career totaling over 20 years direct sales experience – leading to…

Currently responsible for marketing over 20 websites