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Creating a Web Site With Wordpress
- 1. Creating A Web Site With Wordpress By Jerry Helms
Editor's Notes
- The explosive growth of the Internet has created new opportunities for businesses to economically promote their business to grow sales and profitability. Creating a web site that contains relevant content about your business is a very important tool for promoting your business. Web sites have evolved from static brochures that seldom change to a platform for you to convey new information about your business or service in an ongoing fashion. That means you need to have the ability to easily make changes to your site on a regular basis. Web site visitors come back to sites that provide good information that is constantly updated. Generating traffic to your web site is an on-going process. Search engines index your site based on the content in the site. The SEO process consists of determining search terms that you believe prospective customers will use to find you and developing targeted content for those terms. Measuring what leads visitors to your site is an important element in creating new traffic. Constant adjustments are made to create new search terms and content that creates traffic for your site.
- Wordpress is a very popular open source content management system that is used by 63 million web sites in the United States. It is constantly maintained by the open source community and thousands of third-party themes, plugins, and add-ons have been developed for Wordpress. What does this mean for you? There is no charge to download and use Wordpress. Your costs are limited to services to help you configure and host the site. Non Stop Portals provides Wordpress consulting services to help you get your site up and running at a very low cost.
- Wordpress is most commonly thought of as a blogging tool. However, it can be used to build any type of web site. Let’s compare blogging with a static site. I will show examples of each approach in a moment. A Blog is an ongoing set of short articles that you write on topics of interest to your customers. The articles are normally fairly short and are displayed in a descending chronogical sequence. The most recent articles are displayed first. Your readers can post comments about your blog post which you can review before they appear on your site. A static web site displays information about your business on individual pages that are not sorted in a chronological sequence. Almost all corporate sites are static sites. Let’s look at the Wordpress site at Wordpress.org to understand the difference.
- When you go to Wordpress.org, the Home page is displayed. The home page content does not automatically change every time a new blog post is entered in the blog section, which we will look at in a moment.
- Pages on the Wordpress site are displayed by clicking on a menu bar on the top of the page. In this example, I have moved to the About page, which is also a static page. The content on this page very rarely changes.
- When I click on the Blog menu tab on the top of the page, a blog format is displayed. The Wordpress community has a set of authorized bloggers who can contribute content to their blog. Articles of interest about Wordpress have been posed in the blog section. The first article was written in September, 2009. The next article further down on the page was written in August, 2009. As new blog posts are published, the blog section of the site will automatically change. Blogging is an outstanding tool for generating search engine traffic to you site and providing interesting information to your prospects.
- We have created a special site describing our web site offer at nonstopportalsezblog.com.
- A menu bar on the top of the page provides the navigation to all of the pages available on the nonstopportalsezblog.com web site. Blogging is an optional element that can be added to your site, which we have not included in this illustration. We will help you to design a customized look for your site which will include your logo and color choices.