The music video for La Roux's "Bulletproof" uses many conventions of the electropop genre, including a unique and creative computer-animated set, a concept-based narrative, and experimental ideas. The visuals relate to the lyrics by showing the artist realizing a past relationship mistreated her. Shots of the artist singing and walking match the beat and pace of the song. Close-ups focus on the artist as the main subject with no other narrative elements. The style portrays an androgynous image rather than voyeurism, alluding to intertextuality through its futuristic tone and production design.

1. Track: Bulletproof Artist: La Roux

3. Concept based

4. Appear quite modern and bright

5. Light hearted and relaxed atmosphere

6. Childlike

9. The artist walks throughout the majority of the video and this is set in time with the beat of the music.

10. She is also singing through it, giving a performance element, and a focus on the music.

12. Is there any reference to the notion to looking (voyeurism) There aren’t really any references of voyeurism in this music video, but that goes with the artists sense of style and also with the electropop genre itself. Elly Jackson the singer of La Roux is known for being very androgynous, because of this she isn’t going to want the audience viewing her in a voyeuristic way as it takes away from the image she is trying to portray. We can she this as she doesn’t wear feminine clothes and also she has lots of futuristic makeup on she never wears mascara or typical feminine makeup and she has a very boyish haircut

13. Are there any references of intertextuality There aren’t any main references of intertextuality but the main one is the futuristic nature of the video.It features a bold and bright modern set teamed with the artists extreme hair, clothes and makeup creating a ultramodern mise-en-scene