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Tike Case Study Of The Virtual Gift Sponsorship Public Version V1
- 1. Case Study of Virtual Gift Sponsorship by tike – the toddler bike Contact: Belinda Jensen Email: belinda@minti.com Skype: belinda.jensen3 Mobile: 0400 917 577 www.minti.com
- 3. The campaign concept tike is a Wooden Balance Bike created by LivePlayCreate. LivePlayCreate approached minti looking for a unique online advertising opportunity to promote tikes. Minti presented social media marketing concept that leveraged the existing behaviours of their online community. Minti members often ‘thank’ each other (for advice, answers, etc) by sending virtual gifts. To date these gifts have been generic (birthday cake, champagne, etc). Minti proposed the creation of a tike gift that could be sent within the community by the community. A unique online marketing opportunity that delivered amazing results.
- 5. How did it work?
- 7. Community responses show brand engagement Community Love! Member Engagement!
- 8. A very happy advertiser