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Levels of Design
   Designing Human Activities




                        Antonio Rizzo

             University of Siena, Italy
Different human activities / Different levels of design
                                                                     Design for Human Activities


                                                                 o I know what I want and I can also specify most of the
                                                                   conditions of satisfaction of my actions and target results

                                                                 o I’m interested in doing it, I cannot tell you precisely what
                                                                   do I expect in term of actions or results but as things
                                                                   evolve I will tell you,

                                                                 o I’m curious about it, but I do not know what this imply
                                                                   neither what can I expect


2/13
The egg model

       Three levels:   Three phases:


            reactive


        pro-active


          emergent




3/13
Reactive Level


       HCI designer is called to
       solve problems of use for
       a well established
       human activity/task
       already mediated by
       existing and fully
       operational system/tools



4/13
RL example
       FS




5/13
Task Scenario




       Vediamo che treni ci sono, poi se mai, acquisto direttamente
6/13
Role and Look
       & Feel
       • Black: page
         content
       • Red: page title
       • Green:
         annotations
       • Blue: links


7/13
RL methods



Activity:   Task scenarios

Evaluation: Walkthrough

Design:     Coupling “role” and
            “look&feel”.




8/13
Proactive Level


       The designer is
       called to develop a
       new system for a
       well defined human
       activity supporting a
       clear category of
       users



9/13
PL example
        HIPS




10/13
11/13
12/13
Ant   Fish


13/13
Laboratory testing
        Wizard of Oz




14/13
Activity and Prototype
        Scenarios

15/13
PL methods



Activity:   Ethnographic observation

Evaluation: Wizard of Oz

Design:     Activity Scenarios




16/13
Emergent Level


        To “envision” new
        human activities that
        are designed together
        with the enabling
        artefacts and system.




17/13
EL example
        POGO




18/13
User studies:
   The Narrative Activity Model
         C hao    Wate     Earth
           s       r

           Sensorial
          experience

                                    Remembering
                                                         C hosing a
            Air     Fire             the activities
                                                          favorite
                                      through the
                                                          element
                                    expression of
                                                      through a ritual
                                   favorite games
                                                      of identification

                                                                                                        C reating
                                                                               Drawing
                                     Discussing        Writing                                Writing
                                                                                                        costumes

                                                                             Expressing
                                                                          characteristic of
                                                                            the element
                                                                            referring to
                                                                            themselves


                                                                                                        Reading
                                                                                       C elebrating
                                                                                            the
                                                                                        elements
                                                                                                        Dancing



19/13
Mock-up development and testing
  Design Concepts:mock-up construction




  Mock-up testing
        To assess the validity of the concepts
        To explore the potentiality of the basic and elaborated setting of POGO Tools
        To gather significant data for the further experiments on interaction design
        To detail User Requirements with respects to the “Acquisition”, “Manipulation” and “Publishing” Phase


              Suggestions for high fidelity prototyping




20/13
Beamer




                    Torch

                            Bucket

                 Cards




21/13
22/13
POGO



        EDIT ZONE




23/13
POGO system
        PLAY ZONE




24/13
Pogo Testing




25/13
EL methods



Activity:   future scenarios


Evaluation: simulations with
            stakeholders

Design:     theoretical reflection,
            future workshops,

26/13
Conclusion


        o Every design process has its own story
        o Egg Model provide an heuristic guide
          for navigating between existing HCI
          methods
        o It help students to properly understand
          the role of the three main design
          phases for designing for human activities



27/13
Why is RL Important?
            It can determine who
            becomes president of the USA!




28/13
Problems
        • The instructions are misleading
           – Use of the phrase “vote for group” is misleading
               • Should say “vote for one”
           – Instructions only on lefthand side
               • Implies righthand side is different
        • The interleaving of holes is misleading
           – Only the president page has this layout
           – Other offices are one per page (with appropriate instructions)
        • The sample ballot looks different
           – No holes – the source of the problem
           – Did not lead to complaints



29/13
Variations on the Theme




32/13
Palm Beach Phone Book (a joke)
THANK YOU

FOR YOUR TIME
Original contribution with respect to   •   From that pioneering work, many
           other interaction design process         other formulations of the original
           models currently adopted. Indeed         idea were proposed with the aim
           most of the available process            to consolidate design practices
           models derive from the early             with a clear user orientation.
           work of the Xerox Star research          However, all these models (Beyer
           group that proposed a user-              and Holtzblatt, 1998, Lewis and
           centred view for the design of           Rieman, 1993, Preece at al. 1994,
           innovative products (Bewley et al.       Shneiderman, 1992) do not take
           1983, Smith et al 1982, Gould and        into account the different
           Lewis, 1983).                            meanings that the “design for the
                                                    users” approach assumes in
                                                    different contexts.



35/13

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Ovetto X Students

  • 1. Levels of Design Designing Human Activities Antonio Rizzo University of Siena, Italy
  • 2. Different human activities / Different levels of design Design for Human Activities o I know what I want and I can also specify most of the conditions of satisfaction of my actions and target results o I’m interested in doing it, I cannot tell you precisely what do I expect in term of actions or results but as things evolve I will tell you, o I’m curious about it, but I do not know what this imply neither what can I expect 2/13
  • 3. The egg model Three levels: Three phases: reactive pro-active emergent 3/13
  • 4. Reactive Level HCI designer is called to solve problems of use for a well established human activity/task already mediated by existing and fully operational system/tools 4/13
  • 5. RL example FS 5/13
  • 6. Task Scenario Vediamo che treni ci sono, poi se mai, acquisto direttamente 6/13
  • 7. Role and Look & Feel • Black: page content • Red: page title • Green: annotations • Blue: links 7/13
  • 8. RL methods Activity: Task scenarios Evaluation: Walkthrough Design: Coupling “role” and “look&feel”. 8/13
  • 9. Proactive Level The designer is called to develop a new system for a well defined human activity supporting a clear category of users 9/13
  • 10. PL example HIPS 10/13
  • 11. 11/13
  • 12. 12/13
  • 13. Ant Fish 13/13
  • 14. Laboratory testing Wizard of Oz 14/13
  • 15. Activity and Prototype Scenarios 15/13
  • 16. PL methods Activity: Ethnographic observation Evaluation: Wizard of Oz Design: Activity Scenarios 16/13
  • 17. Emergent Level To “envision” new human activities that are designed together with the enabling artefacts and system. 17/13
  • 18. EL example POGO 18/13
  • 19. User studies: The Narrative Activity Model C hao Wate Earth s r Sensorial experience Remembering C hosing a Air Fire the activities favorite through the element expression of through a ritual favorite games of identification C reating Drawing Discussing Writing Writing costumes Expressing characteristic of the element referring to themselves Reading C elebrating the elements Dancing 19/13
  • 20. Mock-up development and testing Design Concepts:mock-up construction Mock-up testing To assess the validity of the concepts To explore the potentiality of the basic and elaborated setting of POGO Tools To gather significant data for the further experiments on interaction design To detail User Requirements with respects to the “Acquisition”, “Manipulation” and “Publishing” Phase Suggestions for high fidelity prototyping 20/13
  • 21. Beamer Torch Bucket Cards 21/13
  • 22. 22/13
  • 23. POGO EDIT ZONE 23/13
  • 24. POGO system PLAY ZONE 24/13
  • 26. EL methods Activity: future scenarios Evaluation: simulations with stakeholders Design: theoretical reflection, future workshops, 26/13
  • 27. Conclusion o Every design process has its own story o Egg Model provide an heuristic guide for navigating between existing HCI methods o It help students to properly understand the role of the three main design phases for designing for human activities 27/13
  • 28. Why is RL Important? It can determine who becomes president of the USA! 28/13
  • 29. Problems • The instructions are misleading – Use of the phrase “vote for group” is misleading • Should say “vote for one” – Instructions only on lefthand side • Implies righthand side is different • The interleaving of holes is misleading – Only the president page has this layout – Other offices are one per page (with appropriate instructions) • The sample ballot looks different – No holes – the source of the problem – Did not lead to complaints 29/13
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  • 31.
  • 32. Variations on the Theme 32/13
  • 33. Palm Beach Phone Book (a joke)
  • 35. Original contribution with respect to • From that pioneering work, many other interaction design process other formulations of the original models currently adopted. Indeed idea were proposed with the aim most of the available process to consolidate design practices models derive from the early with a clear user orientation. work of the Xerox Star research However, all these models (Beyer group that proposed a user- and Holtzblatt, 1998, Lewis and centred view for the design of Rieman, 1993, Preece at al. 1994, innovative products (Bewley et al. Shneiderman, 1992) do not take 1983, Smith et al 1982, Gould and into account the different Lewis, 1983). meanings that the “design for the users” approach assumes in different contexts. 35/13