Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rules

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Jeff Johnson's presentation "Psych 101: The Psychological Basis for UI Design Rules" at Google, July 16, 2008, co-sponsored by BayCHI and IxDA: http://www.baychi.org/bof/ixd/20080716/

Technology Design

Psychological Basis for
UI Design Rules

Jeff Johnson
UI Wizards, Inc.

1

Many HCI researchers and
practitioners have offered
UI Design Guidelines

2

UI Design Guidelines
(Nielsen Molich, 1993)
Visibility of system status

Match between system real world

User control freedom

Consistency standards

Error prevention

Recognition rather than recall

Flexibility efficiency of use

Aesthetic minimalist design

Help users recognize, diagnose, recover from errors

Provide online documentation help


3

Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rules

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