The document discusses entrepreneurship in banking and provides definitions of key terms. It outlines the structure of banking in India, including public sector banks, private sector banks, and regional rural banks. It also describes the sources and uses of funds for banks, including deposits, borrowings, capital, reserves, loans, and investments. The document discusses market segmentation, pricing, and marketing of banking services. It notes emerging challenges in marketing from competition and technology. Finally, it mentions some technologies used in banking like debit cards, credit cards, and instant banking.
