Chap17 e161

Chapter 17 Creating Competitive Advantage

Learning Goals ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Washington Mutual 17 -

Definition ,[object Object],[object Object]

Steps in Analyzing Competitors Figure 17.1 17 -

Barnes & Noble ,[object Object],[object Object],[object Object],[object Object],Marketing in Action 17 -

Barnes & Noble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing in Action 17 - $102 $116 Sales per square foot 450 657 Stores $1,170 $1,871 Sales (in million) Borders B&N

Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps in the Process:

Competitor Map Figure 17.2 17 -

Competitor Analysis ,[object Object],Marketing in Action 17 -

Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost vs. Differentiation Strategy Marketing in Action 17 -

Competitive Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing in Action Click on screenshot for Website 17 -

Competitive Positions Figure 17.3 17 -

Competitive Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Positions

Competitive Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Positions

Competitive Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Positions

Which is this? ,[object Object],[object Object],[object Object],[object Object],Marketing in Action 17 -

Balancing Customer and Competitor Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitor-Centered Company ,[object Object],[object Object],[object Object],Marketing in Action Click on screenshot for Website 17 -

Chap17 e161

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Chap17 e161