The Abu Dhabi Grand Prix Ball 2010

1. Abu Dhabi – October 2010

3. The Grand Prix Ball was initially conceived in 1997 to capitalise on a growing niche opportunity within the rapidly expanding Formula One environment. By drawing on an unrivalled portfolio of key industry contacts and valuable experience in the field of event management and sports marketing programmes, Grand Prix Ball satisfies the desire for unique and stimulating hospitality options. Combining top class entertainment, celebrities / F1 personalities, gourmet food and fine wines in world-class locations, the Grand Prix Ball is considered an ideal platform for sponsors, corporate partners and discerning race-goers. As acts of the highest calibre attend the event, sports and entertainment media from around the world are in attendance and help to make the event a unique and exhilarating experience. Proposals :

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6. The 2009 Grand Prix Ball Abu Dhabi – On The Red Carpet Proposals : Janet Jackson Jeremy Irons Marisa Tomei The first official Grand Prix Ball Abu Dhabiwas a huge success and has become synonymous with celebrities and the glamour of the red carpet

7. Proposals : Liv Tyler Neve Campbell Tara Reid Sheikh Mohammed Bin Ahmed Al Hamed Kimberley Stewart

8. Entertainment Proposals : Entertainment for the 2009 Abu Dhabi Grand Prix Ball included Latin legends The Gypsys, International Opera star Jean Luc Viala and award winning singer Peter Grant.

9. Press Coverage Proposals :

12. Online Coverage http://www.khaleejtimes.com/DisplayArticle09.asp?xfile=data/theuae/2009/November/theuae_November23.xml&section=theuae http://gulfnews.com/pictures/arts-entertainment/stars-have-a-ball-in-abu-dhabi-1.521804 http://www.uaeinteract.com/docs/Entertainment_goes_on_after_race_ends/38254.htm http://www.ahlanlive.com/15982-how-lucky-were-we-to-be-at-the-abu-dhabi-grand-prix-ball http://www.timeoutabudhabi.com/gallery/11399-abu-dhabi-grand-prix-ball http://atrl.net/forums/showthread.php?t=78181 Proposals :

13. TV Coverage http://www.youtube.com/watch?v=tdDybGCiKOE http://www.youtube.com/watch?v=tdDybGCiKOE Proposals :

14. Guest Attendance Over 750+ V.I.P guests, celebrities and local dignitaries. Press Attendance Over 60 international press, photographers and TV film crews. Coverage Over 100 print, online, radio and TV feature articles within 48 hours of the event. Over 40 print, radio and online feature articles leading up to the event. Proposals :

15. Testimonials ‘The organisation of the Grand Prix itself, the quality of the circuit, the facilities and infrastructure were simply amazing, but a highlight for me was the star studded Grand Prix Ball. The setting was stunning, the organisation flawless and the food, decor and entertainment all excellent. I had the great pleasure to speak with Marissa Tomei, Neve Campbell, Jeremy Irons and Nicky Clarke, all of whom were equally impressed with the management of the Ball. I was also amazed to see Janet Jackson attending. In all honesty, it was very impressive all round and the Abu Dhabi GP could well be the new Monaco.’ Tony Keefe –New Business Director - F1 Magazine / Haymarket Media Inc Proposals : Thank you very much for a great evening at the Grand Prix Ball Abu Dhabi. It was very well organized and we enjoyed the food, entertainment and company. We actually got to meet some of the celebrities and had a fantastic time - we congratulate you on a job very well done. Thanks, again and looking forward to next year. Best wishes Neville Desouza – Director Live Nations ‘Well done again ! A wonderful event and everybody is raving about it, congratulations’ Claire - Scion . U.A.E

16. Testimonials Proposals : ‘Was a really impressive turnout , the red carpet entrance with the photographers lined up was fab – we felt like movie stars on arrival! and the drinks reception layout was super – very cool and sophisticated. The atmosphere was electric with anticipation,- the stage looked brilliant and we just loved the tenor and the Gypsy Kings. Super combo and it was great to get up and have a dance to them at the end. ‘ Jo Raybould – U.A.E ‘We wanted to thank you immensely for the wonderful event on Saturday night. It was an excellent evening and all our guests enjoyed themselves thoroughly. We already have the adrenalin flowing for next year!! Well Done! Now just looking forward to having the auction car delivered..... ‘ Minal Bodani – U.A.E

17. Sponsors and associated charities 2009 The headline sponsor for the inaugural 2009 Abu Dhabi Grand Prix Ball was The Abu Dhabi Tourism Authority. Second Tier sponsors included the office of Sheik Mohammed Bin Ahmed Al Hamed , Platinum Vision, Al Habtoor Motors and charity Fresh20. Proposals :

18. Previous Grand Prix Ball Sponsors Proposals :

19. Sponsorship opportunities 2010 – 5 Grand Prix Balls Monaco Istanbul Montreal Singapore Abu Dhabi Proposals :

20. Sponsorship opportunities 2010 Sponsorship of the 2010 Abu Dhabi Grand Prix Ball will be limited to the following packages: 1 x Title Sponsor for all 5 events $ 5,000,000 1 x Title Sponsor for 1 event $1,000,000 3 x Associate sponsors. $ 250,000 each 4 x Brand sponsors $150,000 or Contra partnerships Bespoke packages for Drinks sponsor, Catering sponsor, Official transport sponsor, Exclusive media sponsor. Proposals :

22. 5 VIP tables of 10 to entertain key clients/guests

23. Sponsor logo on both giant screens either side of stage throughout the evening

24. Sponsor logo on official backdrop where all the celebrities get photographed

25. Branded front entrance & inside venue

26. CEO/ MD/ Senior representative of the Title sponsor to deliver a welcome message / speech to all the guests and worldwide media.

27. Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

28. Opportunity to donate auction prize, with introduction by auctioneer about sponsors

29. Pre and Post event media campaign TITLE SPONSOR USD 1,000,000 Proposals : Screen brandings

32. Sponsor logo on both giant screens either side of stage throughout the evening

35. CEO/ MD/ Senior representative of the Associate sponsor to introduce the charity auction to all the guests and worldwide media.

37. Opportunity to donate auction prize, with introduction by auctioneer about sponsors

38. Pre and Post event media campaign Proposals : Sheikh Mohammed Bin Ahmed Al Hamed on the red carpet

40. Product placement opportunity

46. Society / lifestyle linked brand exposure through significant UK media coverage

47. Guests are sophisticated, high spenders, decision makers, celebrities and top artists

48. Offers an excellent platform for networking and client entertainment

50. The benefactor – Outward bound charity PATRONS HSH Prince Albert II of Monaco HRH Prince Andrew The Duke of York, KG PATRON, OUTWARD BOUND MONACO CHAIRMAN OUTWARD BOUND Outward Bound® is, of course, the most famous of all adventure brand names and is worldwide with centres in more than 30 countries. It is the organization that fiercely guards the right of young people to have access to safe adventure experiences through which they realize their potential. The mountains and the sea have provided the classroom for a million young people who have benefited from Outward Bound®, founded in 1941, and while teamwork and physical endeavour have had periods in which they have been unfashionable since that time, the tide has now turned in their favour. Throughout that time Outward Bound® has maintained a belief that outdoor adventures make a significant contribution to the development of young people. Now the nation has recognized again that skills and attributes such as leadership, and teamwork are critical if young people are to be equipped for the challenges they face whilst at school, and as they enter the world of work. In our current environment of sliding values, Outward Bound® is more important than ever. It actually triggers the right values and standards in young people and has a huge influence on their character and indeed, their courage. A great deal has changed since Kurt Hahn founded Outward Bound® 60 years ago, but the basic need remains the same. As Hahn said, "we are all better then we know. If only we can be brought to realize this, we may never be prepared to settle for anything less." Through outdoor challenges it shows young people the meaning of what is one of the greatest sentences in the English language: "I can." In the last three years alone more than 40,000 young people have taken the challenge, and next year a further 20,000 will complete the High Challenge Ropes Course, build a raft or abseil for the first time in their life. These young people will complete their Outward Bound® adventure as part of a residential course at one of The Trust's centres in inspiring locations in The Lake District, Wales and Scotland, or as part of an out-reach project near to their home. Proposals :

The Abu Dhabi Grand Prix Ball 2010

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The Abu Dhabi Grand Prix Ball 2010