Communication presentation

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A Christian way to market your events.

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  • Communication presentation

    1. 1. MARKETING YOUR EVENT
    2. 2. MARKETING YOUR EVENT
    3. 3. WHAT IS MARKETING ?• Marketing is all about telling a great story• It’s about getting our head around the gospel and the story of Christ and telling the story.• It’s about communication and how to reach out to the public
    4. 4. HAVE A PLANWe do not plan to failWe fail to plan
    5. 5. Strategy first Execution second
    6. 6. CREDIBILITYThe impression we make We must create trust
    7. 7. USABILITYHow well people can use the tools we offer them ?
    8. 8. VISIBILITY Healthy mix of visibility options•Social media•Web•Offline
    9. 9. SALEABILITYCommunicating and educating your values online and offline
    10. 10. SCALABILITYCapability of a system to increase total throughput under an increased load when the resources are added
    11. 11. WHO IS THE TARGETMARKET ? All I want to see is what’s in it for me
    12. 12. VisionStrategy Tactics
    13. 13. Vision Why ? What ? How ?Strategy Tactics
    14. 14. WHATISYOUR STORY ?
    15. 15. IF YOU BUILD ITTHEY MIGHT NOT COME
    16. 16. IF YOU BUILD IT THEY MIGHT NOT COMEThis old analogy that if you build it they will come,doesn’t apply anymore. People have busy lives. Weneed to understand where’s our audience andhow to make them come back.
    17. 17. BLOG, NEWSLETTER, WEBSITE & VIDEOSWE ARE LAZYWE DO NOT WANT TO READ TEXT IF YOU BUILD IT THEY MIGHT NOT COME
    18. 18. STAY CONNECTEDRetention is perhaps one of the more difficult steps in event planning.
    19. 19. STAY CONNECTEDRetention is perhaps one of the more difficult steps in event planning.
    20. 20. Q&A ?

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