This document discusses marketing an event through effective planning and communication. It emphasizes having a clear strategy and understanding the target audience. Marketing involves telling the story of the event in a way that engages people and builds trust. Different tools like social media, websites and videos should be used depending on how well the audience can access and use them. The goal is to promote visibility, educate people on the values of the event, and ensure it can scale to larger audiences. Effective marketing is needed because simply building an event is not enough - people must be motivated to attend.

1. MARKETING YOUR EVENT

2. MARKETING YOUR EVENT

3. WHAT IS MARKETING ?
• Marketing is all about telling a great story
• It’s
about getting our head around the gospel and the story of
Christ and telling the story.
• It’s about communication and how to reach out to the public

4. HAVE A PLAN
We do not plan to fail
We fail to plan

6. Strategy first
Execution second

7. CREDIBILITY
The impression we make
We must create trust

8. USABILITY
How well people can use the tools we offer
them ?

9. VISIBILITY
Healthy mix of visibility options
•Social media
•Web
•Offline

10. SALEABILITY
Communicating and educating your values
online and offline

11. SCALABILITY
Capability of a system to increase total throughput
under an increased load when the resources are
added

12. WHO IS THE TARGET
MARKET ?
All I want to see is what’s in it for me

13. Vision
Strategy Tactics

14. Vision
Why ?
What ? How ?
Strategy Tactics

15. WHAT
IS
YOUR STORY ?

16. IF YOU BUILD IT
THEY MIGHT NOT COME

17. IF YOU BUILD IT
THEY MIGHT NOT COME
This old analogy that if you build it they will come,
doesn’t apply anymore. People have busy lives. We
need to understand where’s our audience and
how to make them come back.

18. BLOG, NEWSLETTER, WEBSITE & VIDEOS
WE ARE LAZY
WE DO NOT WANT TO READ TEXT
IF YOU BUILD IT
THEY MIGHT NOT COME

19. STAY CONNECTED
Retention is perhaps one of the more difficult
steps in event planning.

20. STAY CONNECTED
Retention is perhaps one of the more difficult
steps in event planning.

21. Q&A ?