Green.why not creds jan 2012

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green whynot?
pie philosophy & our work...

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Green.why not creds jan 2012

  1. 1. You may ask, why? We ask, why not?
  2. 2. Conventional wisdom demands a cause. Unconventional wisdom examines the cause & the effect.• At green.why not? we provoke. We provoke brands to experiment with their messages, their mediums. We provoke consumers to get actively involved with the environment. • pro·voke / prəˈvōk/ Verb • Stimulate or give rise to (a reaction or emotion, typically a strong or unwelcome one) in someone: "the decision provoked a storm of protest".• Stimulate or incite (someone) to do or feel something, esp. by arousing anger in them: "a teacher can provoke you into working harder".
  3. 3. Conventional wisdom demands an excuse. Unconventional wisdom expects results at all costs.• At green.why not? we invoke. We invoke ideas, summoning them from the deep reservoir of our memories, our experiences. We invoke participation, co-creating value for brands by making them sustainable. • in·voke / ɪnˈvo / Verb ʊk • To call for with earnest desire • To call on (a deity, Muse, etc.), as in prayer or supplication. • To appeal to, as for confirmation. • To cause, call forth, or bring about.
  4. 4. Conventional wisdom demands an explanation.Unconventional wisdom evaluates underlying intentions. • At green.why not? we evoke. We evoke niches, creating spaces in the minds of consumers that can’t be conquered, can’t be breached by other competing brands. We evoke emotions, bonds that last. • e·voke / ɪˈvo / Verb ʊk • To call up or produce (memories, feelings, etc.): to evoke a memory. • To elicit or draw forth: His comment evoked protests from the shocked listeners.• To produce or suggest through artistry and imagination a vivid impress ion of reality: a short passage that manages to evoke the smells, colou rs, sounds, and shapes of that metropolis.
  5. 5. the green.whynot’sAt green.why not, we are a team of dedicated young professionals. With experience behind us, we learn quick and think fast on our feet. • CGO (chief green officer) Amit Gupta, with a diverse and multi-disciplinary background experienced with agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for over 12 years, green.why not has the strategic edge. An adventure sports enthusiast and having explored the Himalayas, he is not afraid to go where no one has gone before. With his passion & love for the nature he makes sure he finds solutions which lead to minimum impact to the environment.D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia education UK.
  6. 6. global green.whynot’s @ green.whynot, we are more than a team of green professionals...we have the passion for the environment . • We believe that everybody who is the best can be part of the green.whynot Near-Sourcing • So we opened our doors to the unlimited source of talent & resources • Where we have the choice to get the best for the green.whynot believers (our client)• Advanced Technology comes to our Advantage connecting us to achieve seamless delivery of all our projects. We understand TIME IS @ a PREMIUM.
  7. 7. green.whynot? servicesBUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS • BRAND COMMUNICATION • BRAND ACTIVATION • BRAND CREATION • SUSTAINABILITY CONSULTING Using various Natural MEDIA or MEANS Of Communication • Social Digital Media • Personal Digital Media • The Satellite TV • FM Radio • Print & Outdoor • Packaging (sustainable packaging) • Indigenous Media (on Ground)
  8. 8. green.whynot? It’s Nice HereHAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke MINDS This is our initiative to give back to the community • Community Development & Restoration • Partnering with NGO’s targeted to kids, women , elderly & the environment Using MEANS Of Communication, Human & Available Resources • VIRO-Communication • Social Exchange of Ideas • Up-cycle • Develop sustainable cities & self-sustained villages – intelligent management of resources
  9. 9. indigenous (TM) media Our indigenous media uses resources available naturally in the surroundings to create your brand identity.Our communication style is unique & innovative building conversations in consumer minds. MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the ENVIRONMENT • HEDGE CRAFTING • SAND SCULPTING • CHALK ART • FLOWER ART – RANGOLI • PAPER PLANTS – Seeded Paper • MOSSAGES & CREEPERS • WALL ENGRAVINGS
  10. 10. green.whynot? Sustainability Consulting • We are the change agents for the society.• We partner with organizations interested in or engaged in projects that aim to create a strong social impact by providing local sustainable solutions.• Process Product – Services Innovations – designing for the environment IF you want more information on going sustainable email us on sustainable.whynot@gmail.com
  11. 11. Those who ask green.whynot? • TUNE IN FOLK • SUNLITE SOLAR • NECC • ORA SPA • ABBOTT• HUNGARIAN INFORMATION & CULTURE CENTRE • ORGANIC LO • It’s Nice Here • SUPARAANA KA AANGAN • indigenous media • SCULPTURE GARDEN in LUTYENS DELHI
  12. 12. green.whynot?greening the market ethics
  13. 13. brand creationcreating new brand identity
  14. 14. tune in folk stationery
  15. 15. tune in folk letterhead
  16. 16. tune in folk business cards
  17. 17. corporate presentation templates
  18. 18. brand creationcreating new brand identity
  19. 19. OraRegenesis |Spa PUNE
  20. 20. LOGO
  21. 21. Brand CommunicationPrint Magazine: Cosmopolitan
  22. 22. Full Page Ad
  23. 23. Full Page Ad
  24. 24. Full Page Ad
  25. 25. Brand Communication Outdoor : Hoardings
  26. 26. Teasers
  27. 27. Revealers
  28. 28. Revealers
  29. 29. brand collateralscreating brand communication
  30. 30. Sunlite solarSolar lanterns
  31. 31. FOLDER Front
  32. 32. Insert
  33. 33. Insert
  34. 34. Insert
  35. 35. brand campaigncreating brand interaction
  36. 36. NECC CampaignObjective : to increase Consumption & love of eggs
  37. 37. Hoardings
  38. 38. BTL
  39. 39. WebBanner
  40. 40. PRINT ADS
  41. 41. PRINT ADS
  42. 42. PRINT ADS
  43. 43. Organic LoOnline Organic Store, India’s first www.organiclo.com
  44. 44. LOGO
  45. 45. LEAFLET Front
  46. 46. LEAFLET Back
  47. 47. EVENTS @ green.whynot?
  48. 48. SOUK BIZZAREplatform for artists to display their art/talent in an ambient dining space
  49. 49. Video SOUK BIZZAREVENUE: OUT OF THE BLUE ambient dining space
  50. 50. indigenous media SCULPTURE GARDEN IN LUTYENS DELHIplatform for artists/sculptors to display their art/talent in an ambient garden space.
  51. 51. indigenous media 100 delhiSCULPTURE GARDEN IN LUTYENS DELHI
  52. 52. indigenous mediagreen whynot : terracotta
  53. 53. Brand Activation @ green.whynot?
  54. 54. ABBOTT – DIGENE FASTMELT mumbai dabbawala –sampling2 rounds – OCT 2011 & FEB 2012
  55. 55. Distribution Locations Sachets & Leaflet • DISTRIBUTION of 100000 each • AREAS COVERED AS BELOW • CENTRAL – 40,000 – DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT, BALLARD PIER, FORT • WESTERN – 40,000– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI, LOWER PAREL, • SOUTH MUMBAI – 20,000 – CUFFE PARADE, COLABA
  56. 56. DABBAWALA TEAM – PUTTING THE SAMPLES
  57. 57. ACTIVITY EFFECTIVENESS • 1,00,000 Samples Distributed • Word of MOUTH by each x3ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2 Total of 8,00,000 consumers reached @ as low as Re.1 per contact. ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN
  58. 58. green.whynot? It’s Nice HereCommunity development projects Our bit going back to the society
  59. 59. Suparaana Ka Aangan (SKA) NGO- Gurgaon, Delhi
  60. 60. Tree Plantation Drive Oct 2011million trees gurgaon with the kids @ SKA
  61. 61. Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA
  62. 62. Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA
  63. 63. Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA
  64. 64. Kids Movie time Oct 2011cap gemini sponsored for the kids @ SKA
  65. 65. @ the theatrethe kids @ SKA
  66. 66. @ the theatrethe kids @ SKA
  67. 67. Products made by the Teachers @ SKA- Nov 2011 empowering the NGO
  68. 68. Stalls @ the MNC’s – candles – recycled cloth bags SKA @ Aegis Global
  69. 69. So ask, green.whynot? callamit gupta @ +91 9833709822 Mumbai +91 9873398229 Delhi email: amitg.whynot@gmail.com green.whynot on Facebook Green Tweets

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