Conventional wisdom demands a cause. Unconventional wisdom examines the cause & the effect.• At green.why not? we provoke. We provoke brands to experiment with their messages, their mediums. We provoke consumers to get actively involved with the environment. • pro·voke / prəˈvōk/ Verb • Stimulate or give rise to (a reaction or emotion, typically a strong or unwelcome one) in someone: "the decision provoked a storm of protest".• Stimulate or incite (someone) to do or feel something, esp. by arousing anger in them: "a teacher can provoke you into working harder".
Conventional wisdom demands an excuse. Unconventional wisdom expects results at all costs.• At green.why not? we invoke. We invoke ideas, summoning them from the deep reservoir of our memories, our experiences. We invoke participation, co-creating value for brands by making them sustainable. • in·voke / ɪnˈvo / Verb ʊk • To call for with earnest desire • To call on (a deity, Muse, etc.), as in prayer or supplication. • To appeal to, as for confirmation. • To cause, call forth, or bring about.
Conventional wisdom demands an explanation.Unconventional wisdom evaluates underlying intentions. • At green.why not? we evoke. We evoke niches, creating spaces in the minds of consumers that can’t be conquered, can’t be breached by other competing brands. We evoke emotions, bonds that last. • e·voke / ɪˈvo / Verb ʊk • To call up or produce (memories, feelings, etc.): to evoke a memory. • To elicit or draw forth: His comment evoked protests from the shocked listeners.• To produce or suggest through artistry and imagination a vivid impress ion of reality: a short passage that manages to evoke the smells, colou rs, sounds, and shapes of that metropolis.
the green.whynot’sAt green.why not, we are a team of dedicated young professionals. With experience behind us, we learn quick and think fast on our feet. • CGO (chief green officer) Amit Gupta, with a diverse and multi-disciplinary background experienced with agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for over 12 years, green.why not has the strategic edge. An adventure sports enthusiast and having explored the Himalayas, he is not afraid to go where no one has gone before. With his passion & love for the nature he makes sure he finds solutions which lead to minimum impact to the environment.D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia education UK.
global green.whynot’s @ green.whynot, we are more than a team of green professionals...we have the passion for the environment . • We believe that everybody who is the best can be part of the green.whynot Near-Sourcing • So we opened our doors to the unlimited source of talent & resources • Where we have the choice to get the best for the green.whynot believers (our client)• Advanced Technology comes to our Advantage connecting us to achieve seamless delivery of all our projects. We understand TIME IS @ a PREMIUM.
green.whynot? servicesBUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS • BRAND COMMUNICATION • BRAND ACTIVATION • BRAND CREATION • SUSTAINABILITY CONSULTING Using various Natural MEDIA or MEANS Of Communication • Social Digital Media • Personal Digital Media • The Satellite TV • FM Radio • Print & Outdoor • Packaging (sustainable packaging) • Indigenous Media (on Ground)
green.whynot? It’s Nice HereHAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke MINDS This is our initiative to give back to the community • Community Development & Restoration • Partnering with NGO’s targeted to kids, women , elderly & the environment Using MEANS Of Communication, Human & Available Resources • VIRO-Communication • Social Exchange of Ideas • Up-cycle • Develop sustainable cities & self-sustained villages – intelligent management of resources
indigenous (TM) media Our indigenous media uses resources available naturally in the surroundings to create your brand identity.Our communication style is unique & innovative building conversations in consumer minds. MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the ENVIRONMENT • HEDGE CRAFTING • SAND SCULPTING • CHALK ART • FLOWER ART – RANGOLI • PAPER PLANTS – Seeded Paper • MOSSAGES & CREEPERS • WALL ENGRAVINGS
green.whynot? Sustainability Consulting • We are the change agents for the society.• We partner with organizations interested in or engaged in projects that aim to create a strong social impact by providing local sustainable solutions.• Process Product – Services Innovations – designing for the environment IF you want more information on going sustainable email us on firstname.lastname@example.org
Those who ask green.whynot? • TUNE IN FOLK • SUNLITE SOLAR • NECC • ORA SPA • ABBOTT• HUNGARIAN INFORMATION & CULTURE CENTRE • ORGANIC LO • It’s Nice Here • SUPARAANA KA AANGAN • indigenous media • SCULPTURE GARDEN in LUTYENS DELHI
ABBOTT – DIGENE FASTMELT mumbai dabbawala –sampling2 rounds – OCT 2011 & FEB 2012
Distribution Locations Sachets & Leaflet • DISTRIBUTION of 100000 each • AREAS COVERED AS BELOW • CENTRAL – 40,000 – DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT, BALLARD PIER, FORT • WESTERN – 40,000– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI, LOWER PAREL, • SOUTH MUMBAI – 20,000 – CUFFE PARADE, COLABA
ACTIVITY EFFECTIVENESS • 1,00,000 Samples Distributed • Word of MOUTH by each x3ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2 Total of 8,00,000 consumers reached @ as low as Re.1 per contact. ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN
green.whynot? It’s Nice HereCommunity development projects Our bit going back to the society