Be the first to like this
Museums look towards digital products that will help engage their audiences. The sector is alive with great ideas however how come only a few make into the hands of the visitors?
The mobile interpretation industry is over 50 years old and has had many, many highs and lows. What can we learn about developing and distributing innovative digital products from these experiences? What happens when disruptors come into the market? How do we create white label digital products for organisations who strive to be unique? And what happens if the organisations motivations are different to the audiences motivations?