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OMG Agency | Interactive Advertising
 

OMG Agency | Interactive Advertising

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A presentation by @grantspanier and @chadolsen at the U of M on 02/16/12. Focused primarily on mobile, digital, social media and interactive advertising. Plus an overview of OMG Agency.

A presentation by @grantspanier and @chadolsen at the U of M on 02/16/12. Focused primarily on mobile, digital, social media and interactive advertising. Plus an overview of OMG Agency.

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    OMG Agency | Interactive Advertising OMG Agency | Interactive Advertising Presentation Transcript

    • University of Minnesota | 02/16/12
    • Chad Olsen Grant Spanier Founder Creative DirectorAbout
    • •  THE STORY •  MOBILE •  VALUE •  EXPERIENCE •  SOCIAL •  PROCESS •  WORKAgenda
    • THE STORY.
    • The Story
    • The Story
    • The Story
    • The Story
    • MOBILEMobile
    • Do you have one of these?Smartphone XfinityApple TV HuluXbox 360 NetflixPS3 PCWii LaptopiPod or MP3 Tablet
    • YES. you do.
    • Mobile helps blend real-world and digital applications.Mobile
    • The best camera is the one that’s with you. -Chase Jarvis-Mobile
    • NFC: Near Field Communication 2014: Mobile will be the top way to go onlineSoon-to-come with Mobile
    • TV IS GOING MOBILE.Mobile
    • 86% PERCENT OF MOBILE INTERNET USERS THAT SURF THE INTERNET WHILE WATCHING TVSource: Nielsen Mobile
    • THE SUPER BOWLMobile
    • Mobile
    • Mobile
    • Mobile
    • Mobile
    • OLD SPICECASE STUDY (watch video)
    • VALUE
    • Commodities Goods Services Experiences Extract – economic value Supply – business imperative Sell – marketing value Ship to market – consumer sensibilityValue
    • BEANS $0.03Value
    • Commodities Goods Services Experiences Make – economic value Control costs – business imperative Differentiate – marketing value Lower price – consumer sensibilityValue
    • CAN$0.15Value
    • Commodities Goods Services Experiences Deliver – economic value Improve – business imperative Immediate Availability – marketing value Quality – consumer sensibilityValue
    • CUP$0.75Value
    • Commodities Goods Services Experiences Stage – economic value Render Offering – business imperative Engagement/Preference – marketing value Authenticity – consumer sensibilityValue
    • LATTE $4.00Value
    • WHY?
    • EXPERIENCE
    • EXPERIENCEIS EVERYTHING.
    • INTERACTIVEIS EVERYTHING.
    • INTERACTIVE IS CHANGING BEHAVIOR.
    • HOW?
    • FUN.
    • FUN.Enjoyment, amusement, or lighthearted pleasure.
    • FUN THEORY VIDEO. (watch video)
    • SO, LET’S TALK SOCIAL.
    • 4 BILLION SHARES ON FACEBOOK LET’S SO, EVERYDAY. SOCIAL. TALKSource: Mashable
    • 381, 576, 305 NUMBER OF FOURSQUARE SO, LET’S CHECK-INS SOCIAL. TALK 2010Source: Mashable
    • WE ALLKNOWSOCIAL. LET’S SO,WE ARETALK SOCIAL.DIGITALNATIVES.
    • OUR PROCESS
    • IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
    • IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
    • IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
    • IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
    • IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
    • Florence Court | Social Graf Optical | Fashion Show Lila & Claudines | Social, Video, Web, Photography Yukari Spa | Social, Video, Web, Photography Heartbreakers | Social, Video, Web, Photography, Event Planning ByME | App SmartenUP Expo | Branding, Social, Event Planning, Video The Restful Jaw Company | VideoOur Work
    • Heartbreakers
    • Heartbreakers
    • Yukari Spa
    • ByME
    • Connect to Me
    • smartenUP
    • smartenUP VIDEO (watch video)
    • WE CREATEEXPERIENCES. OMG. LOL.
    • QUESTIONS?
    • chad@omgagency.com @chadolsengrant@omgagency.com @grantspanier omgagency.com @omgagency