The document is a presentation about mobile, social media, and the process used by OMG Agency to create experiences for clients. It discusses how mobile is changing behaviors and how experiences are more important than commodities or goods. It also outlines OMG's process of identifying clients' needs, listening, strategizing, engaging audiences, and measuring results. Examples of clients and their social media or video projects are also provided.

1. University of Minnesota | 02/16/12

2. Chad Olsen
Grant Spanier
Founder
Creative Director
About

3. • THE STORY
• MOBILE
• VALUE
• EXPERIENCE
• SOCIAL
• PROCESS
• WORK
Agenda

4. THE STORY.

5. The Story

6. The Story

7. The Story

8. The Story

9. MOBILE
Mobile

10. Do you have one of these?
Smartphone
Xfinity
Apple TV
Hulu
Xbox 360
Netflix
PS3
PC
Wii
Laptop
iPod or MP3
Tablet

11. YES.
you do.

12. Mobile helps blend real-world and digital applications.
Mobile

13. The best camera is the one that’s with you.
-Chase Jarvis-
Mobile

14. NFC: Near Field Communication
2014: Mobile will be the top way to go online
Soon-to-come with Mobile

15. TV IS GOING MOBILE.
Mobile

16. 86%
PERCENT OF MOBILE INTERNET USERS
THAT SURF THE INTERNET WHILE WATCHING TV
Source: Nielsen
Mobile

17. THE SUPER BOWL
Mobile

18. Mobile

19. Mobile

20. Mobile

21. Mobile

22. OLD SPICE
CASE STUDY
(watch video)

23. VALUE

24. Commodities
Goods
Services
Experiences
Extract – economic value
Supply – business imperative
Sell – marketing value
Ship to market – consumer sensibility
Value

25. BEANS
$0.03
Value

26. Commodities
Goods
Services
Experiences
Make – economic value
Control costs – business imperative
Differentiate – marketing value
Lower price – consumer sensibility
Value

27. CAN
$0.15
Value

28. Commodities
Goods
Services
Experiences
Deliver – economic value
Improve – business imperative
Immediate Availability – marketing value
Quality – consumer sensibility
Value

29. CUP
$0.75
Value

30. Commodities
Goods
Services
Experiences
Stage – economic value
Render Offering – business imperative
Engagement/Preference – marketing value
Authenticity – consumer sensibility
Value

31. LATTE
$4.00
Value

32. WHY?

33. EXPERIENCE

34. EXPERIENCE
IS EVERYTHING.

35. INTERACTIVE
IS EVERYTHING.

36. INTERACTIVE
IS CHANGING
BEHAVIOR.

37. HOW?

38. FUN.

39. FUN.
Enjoyment, amusement, or lighthearted pleasure.

40. FUN THEORY VIDEO.
(watch video)

41. SO, LET’S
TALK SOCIAL.

42. 4 BILLION
SHARES ON
FACEBOOK LET’S
SO,
EVERYDAY.
SOCIAL.
TALK
Source: Mashable

43. 381, 576, 305
NUMBER OF
FOURSQUARE
SO, LET’S
CHECK-INS
SOCIAL.
TALK
2010
Source: Mashable

44. WE ALL
KNOW
SOCIAL.
LET’S
SO,
WE ARE
TALK SOCIAL.
DIGITAL
NATIVES.

45. OUR PROCESS

46. IDENTIFY
LISTEN
SO, LET’S
STRATEGIZE
ENGAGE
TALK SOCIAL.
MEASURE

47. IDENTIFY
LISTEN
SO, LET’S
STRATEGIZE
ENGAGE
TALK SOCIAL.
MEASURE

48. IDENTIFY
LISTEN
SO, LET’S
STRATEGIZE
ENGAGE
TALK SOCIAL.
MEASURE

49. IDENTIFY
LISTEN
SO, LET’S
STRATEGIZE
ENGAGE
TALK SOCIAL.
MEASURE

50. IDENTIFY
LISTEN
SO, LET’S
STRATEGIZE
ENGAGE
TALK SOCIAL.
MEASURE

52. Florence Court | Social
Graf Optical | Fashion Show
Lila & Claudines | Social, Video, Web, Photography
Yukari Spa | Social, Video, Web, Photography
Heartbreakers | Social, Video, Web, Photography, Event Planning
ByME | App
SmartenUP Expo | Branding, Social, Event Planning, Video
The Restful Jaw Company | Video
Our Work

53. Heartbreakers

54. Heartbreakers

55. Yukari Spa

56. ByME

57. Connect to Me

58. smartenUP

59. smartenUP VIDEO
(watch video)

60. WE CREATE
EXPERIENCES.
OMG. LOL.

61. QUESTIONS?

62. chad@omgagency.com
@chadolsen
grant@omgagency.com
@grantspanier
omgagency.com
@omgagency