How to Attract
New Business with
Presenter:
Gloria Rand
SEO Copywriter
Overview
• Why be on Facebook?
• Marketing Strategy
• How do you build followers
• How do you generate leads/sales
Why be on Facebook?
500+ million active users
Why be on Facebook?
50% log on any given day
Why be on Facebook?
20 million visitors per day
Why be on Facebook?
20 million visitors per day
250 million visitors per day
Why be on Facebook?
Brand Awareness
Customer Loyalty
Why be on Facebook?
Marketing Strategy
#1
Marketing Strategy
#2
Add
Value
Marketing Strategy
#2
Add
Value
Marketing Strategy
Don’t - Sell, Sell, Sell…
Do - Tell, Tell, Tell!
#3
Engagement
Marketing Strategy
#4
Destination
Marketing Strategy
#5
Time
Management
Marketing Strategy
#6
Page
Administrator
Marketing Strategy
How do you build followers?
Share quality, relevant content daily
Thoughts
Blog Post
Industry News
Videos, Photos, Contests, Games
Video
Promotions, Discounts
Content Mix that Works!
Video
Poll
Question
Event
Where do you find content?
• Your blog
• Industry blogs
• Smartbrief
• Stumbleupon
• Alltop
• YouTube
Business Applications
Apps to
Customize your Page
Apps to
Customize your Page
Static FBML
Apps to
Customize your Page
Apps to
Customize your Page
Apps to
Engage your Audience
Apps to
Engage your Audience
Opt-In Boxes to
Collect Email
Addresses
Apps to
Engage your Audience
Apps to
Engage your Audience
Time-Saving Apps
140 Character Limit
Vanity URL
Facebook Page URL (web address):
http://www.facebook.com/#!/pages/Melbourne-FL/Sage-
Divorce-Planning/113318808...
How do you generate
leads/sales?
Ask questions – What do YOU think?
Keep it brief!
420 character limit
Post in high-traffic times --
9 am - 2 pm
**IF your audience is
online then…
Respond Promptly
Address followers by name:
– Tag them ex. @Meredith
– Name shows up on your News Feed & their own!
Thank your fans!
Surprise fans by going off topic
Be Positive!!!!
Use discussion board
Advertising
Summary
• Why be on Facebook?
– Effective way to market
• How do you build followers?
– Content, content, content
• How do...
Questions? Ask Gloria!
Gloria Rand
SEO Copywriter
http://www.gloriarand.com
gloria@gloriarand.com
Facebook: GloriaRandCopy...
Marketing with
Facebook Page Analysis: $99
- Review Page Content
- Create Welcome Page
- Review Facebook Insights
- Set up...
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Attract New Business with Facebook

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Slides from "How to Attract New Business with Facebook" webinar held on October 26, 2010.

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Attract New Business with Facebook

  1. 1. How to Attract New Business with Presenter: Gloria Rand SEO Copywriter
  2. 2. Overview • Why be on Facebook? • Marketing Strategy • How do you build followers • How do you generate leads/sales
  3. 3. Why be on Facebook? 500+ million active users
  4. 4. Why be on Facebook? 50% log on any given day
  5. 5. Why be on Facebook? 20 million visitors per day
  6. 6. Why be on Facebook? 20 million visitors per day 250 million visitors per day
  7. 7. Why be on Facebook? Brand Awareness Customer Loyalty
  8. 8. Why be on Facebook?
  9. 9. Marketing Strategy
  10. 10. #1 Marketing Strategy
  11. 11. #2 Add Value Marketing Strategy
  12. 12. #2 Add Value Marketing Strategy Don’t - Sell, Sell, Sell… Do - Tell, Tell, Tell!
  13. 13. #3 Engagement Marketing Strategy
  14. 14. #4 Destination Marketing Strategy
  15. 15. #5 Time Management Marketing Strategy
  16. 16. #6 Page Administrator Marketing Strategy
  17. 17. How do you build followers?
  18. 18. Share quality, relevant content daily Thoughts Blog Post Industry News
  19. 19. Videos, Photos, Contests, Games Video
  20. 20. Promotions, Discounts
  21. 21. Content Mix that Works! Video Poll Question Event
  22. 22. Where do you find content? • Your blog • Industry blogs • Smartbrief • Stumbleupon • Alltop • YouTube
  23. 23. Business Applications
  24. 24. Apps to Customize your Page
  25. 25. Apps to Customize your Page Static FBML
  26. 26. Apps to Customize your Page
  27. 27. Apps to Customize your Page
  28. 28. Apps to Engage your Audience
  29. 29. Apps to Engage your Audience Opt-In Boxes to Collect Email Addresses
  30. 30. Apps to Engage your Audience
  31. 31. Apps to Engage your Audience
  32. 32. Time-Saving Apps 140 Character Limit
  33. 33. Vanity URL Facebook Page URL (web address): http://www.facebook.com/#!/pages/Melbourne-FL/Sage- Divorce-Planning/113318808969 After 25 followers, you can customize your URL: http://www.facebook.com/username Ex. www.facebook.com/SageDivorcePlanning
  34. 34. How do you generate leads/sales?
  35. 35. Ask questions – What do YOU think?
  36. 36. Keep it brief! 420 character limit
  37. 37. Post in high-traffic times -- 9 am - 2 pm **IF your audience is online then…
  38. 38. Respond Promptly
  39. 39. Address followers by name: – Tag them ex. @Meredith – Name shows up on your News Feed & their own!
  40. 40. Thank your fans!
  41. 41. Surprise fans by going off topic Be Positive!!!!
  42. 42. Use discussion board
  43. 43. Advertising
  44. 44. Summary • Why be on Facebook? – Effective way to market • How do you build followers? – Content, content, content • How do you generate sales/leads? – Engage your audience!
  45. 45. Questions? Ask Gloria! Gloria Rand SEO Copywriter http://www.gloriarand.com gloria@gloriarand.com Facebook: GloriaRandCopywriter Twitter: @GloriaRand
  46. 46. Marketing with Facebook Page Analysis: $99 - Review Page Content - Create Welcome Page - Review Facebook Insights - Set up Hootsuite &/or Tweetdeck Account(s) Facebook Workshops: $35 each or $50 for both # 1 - Facebook Customization # 2 - Facebook Advertising - Install Static FBML App - Review CPC vs. CPM - Create Custom Welcome Page - Target Your Audience - Review Facebook Insights - Create Ad Email: gloria@gloriarand.com for registration info

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