Slides from "How to Attract New Business with Facebook" webinar held on October 26, 2010.

1. How to Attract
New Business with
Presenter:
Gloria Rand
SEO Copywriter

2. Overview
• Why be on Facebook?
• Marketing Strategy
• How do you build followers
• How do you generate leads/sales

3. Why be on Facebook?
500+ million active users

4. Why be on Facebook?
50% log on any given day

5. Why be on Facebook?
20 million visitors per day

6. Why be on Facebook?
20 million visitors per day
250 million visitors per day

7. Why be on Facebook?
Brand Awareness
Customer Loyalty

8. Why be on Facebook?

9. Marketing Strategy

10. #1
Marketing Strategy

11. #2
Add
Value
Marketing Strategy

12. #2
Add
Value
Marketing Strategy
Don’t - Sell, Sell, Sell…
Do - Tell, Tell, Tell!

13. #3
Engagement
Marketing Strategy

14. #4
Destination
Marketing Strategy

15. #5
Time
Management
Marketing Strategy

16. #6
Page
Administrator
Marketing Strategy

17. How do you build followers?

18. Share quality, relevant content daily
Thoughts
Blog Post
Industry News

19. Videos, Photos, Contests, Games
Video

20. Promotions, Discounts

21. Content Mix that Works!
Video
Poll
Question
Event

22. Where do you find content?
• Your blog
• Industry blogs
• Smartbrief
• Stumbleupon
• Alltop
• YouTube

23. Business Applications

24. Apps to
Customize your Page

25. Apps to
Customize your Page
Static FBML

26. Apps to
Customize your Page

27. Apps to
Customize your Page

28. Apps to
Engage your Audience

29. Apps to
Engage your Audience
Opt-In Boxes to
Collect Email
Addresses

30. Apps to
Engage your Audience

31. Apps to
Engage your Audience

32. Time-Saving Apps
140 Character Limit

33. Vanity URL
Facebook Page URL (web address):
http://www.facebook.com/#!/pages/Melbourne-FL/Sage-
Divorce-Planning/113318808969
After 25 followers, you can customize your
URL:
http://www.facebook.com/username
Ex. www.facebook.com/SageDivorcePlanning

34. How do you generate
leads/sales?

35. Ask questions – What do YOU think?

36. Keep it brief!
420 character limit

37. Post in high-traffic times --
9 am - 2 pm
**IF your audience is
online then…

38. Respond Promptly

39. Address followers by name:
– Tag them ex. @Meredith
– Name shows up on your News Feed & their own!

40. Thank your fans!

41. Surprise fans by going off topic
Be Positive!!!!

42. Use discussion board

43. Advertising

44. Summary
• Why be on Facebook?
– Effective way to market
• How do you build followers?
– Content, content, content
• How do you generate sales/leads?
– Engage your audience!

45. Questions? Ask Gloria!
Gloria Rand
SEO Copywriter
http://www.gloriarand.com
gloria@gloriarand.com
Facebook: GloriaRandCopywriter
Twitter: @GloriaRand

46. Marketing with
Facebook Page Analysis: $99
- Review Page Content
- Create Welcome Page
- Review Facebook Insights
- Set up Hootsuite &/or Tweetdeck Account(s)
Facebook Workshops: $35 each or $50 for both
# 1 - Facebook Customization # 2 - Facebook Advertising
- Install Static FBML App - Review CPC vs. CPM
- Create Custom Welcome Page - Target Your Audience
- Review Facebook Insights - Create Ad
Email: gloria@gloriarand.com for registration info