Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Attract New Business with Facebook

on

  • 758 views

Slides from "How to Attract New Business with Facebook" webinar held on October 26, 2010.

Slides from "How to Attract New Business with Facebook" webinar held on October 26, 2010.

Statistics

Views

Total Views
758
Views on SlideShare
758
Embed Views
0

Actions

Likes
0
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Attract New Business with Facebook Attract New Business with Facebook Presentation Transcript

    • How to Attract
    • New Business with
    • Presenter:
    • Gloria Rand
    • SEO Copywriter
  • Overview
    • Why be on Facebook?
    • Marketing Strategy
    • How do you build followers
    • How do you generate leads/sales
  • Why be on Facebook?
    • 500+ million active users
  • Why be on Facebook?
    • 50% log on any given day
  • Why be on Facebook?
    • 20 million visitors per day
  • Why be on Facebook?
    • 20 million visitors per day
    • 250 million visitors per day
  • Why be on Facebook?
    • Brand Awareness
    • Customer Loyalty
  • Why be on Facebook?
  • Marketing Strategy
  • #1 Marketing Strategy
  • #2 Add Value Marketing Strategy
  • #2 Add Value Marketing Strategy Don’t - Sell, Sell, Sell… Do - Tell, Tell, Tell!
  • #3 Engagement Marketing Strategy
  • #4 Destination Marketing Strategy
  • #5 Time Management Marketing Strategy
  • #6 Page Administrator Marketing Strategy
    • How do you build followers?
  • Share quality, relevant content daily Thoughts Blog Post Industry News
  • Videos, Photos, Contests, Games Video
  • Promotions, Discounts
  • Content Mix that Works! Video Poll Question Event
  • Where do you find content?
    • Your blog
    • Industry blogs
    • Smartbrief
    • Stumbleupon
    • Alltop
    • YouTube
  • Business Applications
  • Apps to Customize your Page
  • Apps to Customize your Page Static FBML
  • Apps to Customize your Page
  • Apps to Customize your Page
  • Apps to Engage your Audience
  • Apps to Engage your Audience Opt-In Boxes to Collect Email Addresses
  • Apps to Engage your Audience
  • Apps to Engage your Audience
  • Time-Saving Apps 140 Character Limit
  • Vanity URL
    • Facebook Page URL (web address):
    • http://www.facebook.com/#!/pages/Melbourne-FL/Sage-Divorce-Planning/113318808969
    • After 25 followers, you can customize your URL:
    • http://www.facebook.com/username
    • Ex. www.facebook.com/SageDivorcePlanning
  • How do you generate leads/sales?
    • Ask questions – What do YOU think?
    • Keep it brief!
    • 420 character limit
    • Post in high-traffic times --
    • 9 am - 2 pm
    • **IF your audience is
    • online then…
  • Respond Promptly
    • Address followers by name:
      • Tag them ex. @Meredith
      • Name shows up on your News Feed & their own!
    • Thank your fans!
    • Surprise fans by going off topic
    • Be Positive!!!!
  • Use discussion board
  • Advertising
  • Summary
    • Why be on Facebook?
      • Effective way to market
    • How do you build followers?
      • Content, content, content
    • How do you generate sales/leads?
      • Engage your audience!
  • Questions? Ask Gloria!
    • Gloria Rand
    • SEO Copywriter
    • http://www.gloriarand.com
    • [email_address]
    • Facebook: GloriaRandCopywriter
    • Twitter: @GloriaRand
  • Marketing with
    • Facebook Page Analysis: $99
    • Review Page Content
    • Create Welcome Page
    • Review Facebook Insights
    • Set up Hootsuite &/or Tweetdeck Account(s)
    • Facebook Workshops: $35 each or $50 for both
    • # 1 - Facebook Customization # 2 - Facebook Advertising
    • - Install Static FBML App - Review CPC vs. CPM
    • - Create Custom Welcome Page - Target Your Audience
    • - Review Facebook Insights - Create Ad
    • Email: [email_address] for registration info