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Making money with music when the copy is 'free'

by Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency on Nov 10, 2009

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So these were some of the topics I talked about: 1) What is this new framework for the music industry - which facts and trends do we need to consider? 2) What are the key value shifts (pricing, and ...

So these were some of the topics I talked about: 1) What is this new framework for the music industry - which facts and trends do we need to consider? 2) What are the key value shifts (pricing, and access versus copy), and what do they mean? 3) Why we need that 'new social contract' and thereby legalize digital music (and the discussion of the proposed digital music license) 4) The new logic of bundled access, embodiment and experience, and the need for a new 'pool of money' (to quote Jim Griffin) 5) The irreversible shift in the perception of 'copies' of content 6) Future revenues based on Attention 7) Why the future is not in selling what is abundant but what is scarce 8) Why content creators and rights-holders do not compete with free ... and much more fun stuff;) Enjoy

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Making money with music when the copy is 'free' Making money with music when the copy is 'free' Presentation Transcript