This presentation explains how a customer Loyalty Program works. It explains the 3 parties involved in such programs and how it is very important for businesses to consider this as of of their marketing strategies.

1. All About Loyalty Programs

2. What Are Loyalty Programs???
• A marketing system businesses use to reward their
customer’s purchasing behavior to encourage the
customers to stay loyal to the company.
•Rewards can be in the form of movie tickets, spa
retreats, getaways, discount coupons & more.

3. How Does It Work???
• A customer loyalty program has 3 parties involved:
 A Company with the loyalty program which issues the
points.
 Customers who earn points for buying products and
services from this company.
 Third party tie-up partners who give away rewards to
customers in exchange for the points earned by the
customers.
Customer Loyalty Program

4. How Does a It Work???
• A Customers will buy
products or services from the
company offering them loyalty
programs.
• When the customers have
collected enough points they
can exchange it for rewards
such as a Spa Retreat.
Loyalty Reward Programs

5. Win-Win Marketing Plan For All
• The service providers pay the tie up
partners for the rewards given away to the
customers. Tie up partners like this
arrangement as they make sales while
expanding their customer base.
• Even though the service provider covers the
cost of the rewards he still earns profit from
the customer by issuing points at a value
that is still profitable for them. Best Reward Programme

6. Benefits of Loyalty Programs
for Businesses
Customer Reward Programs
 Helps create a positive association with
clients.
 Increases customer lifetime value.
 Boosts growth & increases sales.
 Makes a positive impact on company
reputation.
 Provides important information on customer
behavior based on their choice of rewards.

7. About GK Value rewards
GK Value Reward is a loyalty program to give back to loyal customers & show
appreciation for their support for the past ninety years.
Now, in addition to the quality products & excellent services, GraceKennedy group
also wants to treat their customers with special rewards whenever they shop at or do
business with any one of GK Group's participating subsidiaries, Hi-Lo, GK General
Insurance, First Global Bank, Bill Express and FX Trader.

8. GRACEKENNEDY
Value Reward Program
Join GraceKennedy Rewards Programme Free:
Rewards Sign Up
For More Information:
Call Us At: 1-888-429-5458
Write To Us At: gkvaluerewards@gkco.com