2. What is Twitter?
• Twitter is considered a micro-blog which means you post
short updates, comments, or thoughts.
• These updates are called, “Tweets” and they are limited to
140 characters which includes anything from letters to
numbers to symbols.
• On Twitter, you can follow people or organizations that you
most care about and can engage in conversations with them.
• Twitter happens in the “real-time” which means you can put
yourself into the stories or news as it is happening.
3. Twitter and Marketing & PR
• Twitter is a great tool to use in Marketing and PR (Public
Relations).
• One way to use Twitter as a Marketing &PR tool is to keep in
touch with bloggers and the media.
• By doing this, Marketing &PR professionals can see what
these people are saying about their company.
• A good way to do this is by using the Twitter search engine.
(http://search.twitter.com)
• When using the Twitter search engine all you do is type in
your company name and it will pull any Tweet that mentioned
your company and what they said about it; good and bad.
4. Twitter and Marketing & PR cont’d
• Another great way to use Twitter as a Marketing & PR tool is
alert people about special deals your company or organization
may be having.
• Your company can alert thousands of people instantly about
promotions your company is having without having to buy T.V.
or newspaper ads.
• Twitter can also be used to “live” update your customers
about a trade show or conference your company or
organization is at to help promote it.
• Twitter is a great way to promote any blog articles or
customer success stories that have been about your company
or organization.
5. Twitter and Job Hunting
• There are several easy ways that a person can get a job
through Twitter.
• One way is to build a relevant network. This means follow
businesses and organizations that you could see yourself
potentially working for.
• One thing to keep in mind when making tweets is make sure
your tweets reflect you as a professional individual.
• Another way Twitter can help you find a job is through the use
of hashtags.
• Use hashtags like: #jobs, #jobposting, #jobsearch when
making your tweets so companies will be able to search your
tweets so they can find you and potentially hire you.
6. Twitter and Job Hunting cont’d
• An easy way to find a job through Twitter is connect with
employees that already work for the company you are looking
to work at.
• By doing this, you can get a first hand account of how that
company works and how they treat their employees.
• After you have researched and have spoken to a potential
employer via Twitter, the next step would be an in-person
meeting.
• One important thing to keep in mind when doing this is keep
it simple such as, “Let’s get coffee.” Don’t go overboard when
meeting with a future employer the first time.
7. How to Set-Up a Twitter Account
• The first step in creating a Twitter account is go to
http://twitter.com.
• The next step is: Fill out the “New to Twitter” information in
the sign up box and hit the “Sign up for Twitter” button.
8. How to Set-Up a Twitter cont’d
• The third step is to create a Twitter handle. This can be
whatever you want it to be, but make sure it is recognizable to
your potential followers and keep it professional. Example:
@GregKent5
• Once you have done all this, it is time to build your timeline.
To do this you choose to follow people to start getting their
tweets. These can be famous people or your close friends or
even potential employers.
•
9. How to Set-Up a Twitter cont’d
• The fifth step in setting up an account is to insert a twitter
page picture of yourself, so people will recognize you, and to
write a short bio about you.
• When choosing a picture, use one of just you and not a
picture of you with a bunch of people. Don’t use a stand in
picture either like a picture of your dog.
•
10. How to Use Twitter
• Once you have completed those short, easy steps then you
are ready to start using Twitter to your advantage.
• To compose a tweet you will need to know three easy things:
it can only be 140 characters long, hashtags, and the @
symbol.
• Hashtags are short and sweet keywords that are relevant to
the tweet and they are searchable. The “@” symbol allows
you to include another Twitter page into your tweet.
• Here is an example of what a tweet might look like: Kansas
better bring their “A” game tonight against Michigan!
#KUBball #Letsdothis
11. How to Use Twitter cont’d
• After you mastered the art of a tweet, you should focus on
designing your Twitter page so it is unique and stands out from
the others.
• To do this, you go to the sprocket looking icon at the top right
portion of your homepage and choose “settings”. Choose the
“design” option and choose a template or you can insert your
own background image.
12. To Sum It All Up…
• All in all, Twitter is a great tool to know how use and how to
use it to your advantage.
• Twitter can be used to help you find a job, help your
marketing & PR department, and even help you keep in
connect with close friends and family.
• But like with all things, it needs to be used in the right way
and if it is not it could potentially damage your reputation.
• But if it is used right, than it could help you tremendously.
• So with that being said, Happy Tweeting!!
13. Sources
• Twitter.com
• The New Rules of Marketing & PR by David Meerman Scott
(Third Edition)
• http://mashable.com/2010/11/27/twitter-job-tips/
• PowerPoint created by: Greg Kent, a student
at Missouri State University.
