A study by Mindworks Innovation Lab, exploring recent changes in organic reach, showing that Facebook for brands is more Media than Social Media and proposing a new approach towards the medium.
8. ANALYSING DATA FROM OUR
CLIENTS MEANS THAT NOT
EVERY INDUSTRY IS
REPRESENTED.
*DISCLAIMER:
*AND MANY OTHER THINGS THAT MAY AFFECT THE
VALIDITY OF THE FOLLOWING THOUGHTS.
11. 11
ASSUME THAT
YOU ARE A BRAND HAVING
A Facebook Page
of 300.000 likes.
A Twitter Account
of 10.000 followers.
12. 12
ASSUME THAT
YOU ARE A BRAND HAVING
A Facebook Page
of 300.000 likes.
this is your reach
if you don’t spend any media
(~25.000 users)
A Twitter Account
of 10.000 followers.
13. 13
ASSUME THAT
YOU ARE A BRAND HAVING
A Facebook Page
of 300.000 likes.
A Twitter Account
of 10.000 followers.
this is your potential weekly reach
on Twitter. 2x as big as your
follower base.
this is your reach
if you don’t spend any media
(~25.000 users)
14. 14
A Facebook Page
of 300.000 likes.
this is your weekly reach
if you don’t spend any media
(~25.000 users)
A Twitter Account
of 10.000 followers.
this is your potential weekly reach
on Twitter. 2x as big as your
follower base.
*EDGERANK.
16. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
Total drop ~47%
10-‐70K 70-‐100K 100+
Organic Reach% by # of Fans
FMCG0-10K
0.00%
5.25%
10.50%
15.75%
21.00%
September October November December January February
17. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
10-‐70K 70-‐100K 100+0-‐10K 10-70K
0
0.0375
0.075
0.1125
0.15
September October November December January February
Total drop ~15%
Organic Reach% by # of Fans
18. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
10-‐70K 70-‐100K 100+0-‐10K 70-100K
0
0.0225
0.045
0.0675
0.09
September October November December January February
Total drop ~27%
Organic Reach% by # of Fans
19. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
10-‐70K 70-‐100K 100+0-‐10K 100+
0
0.02
0.04
0.06
0.08
September October November December January February
Total drop ~51%
Organic Reach% by # of Fans
20. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
10-‐70K 70-‐100K 100+0-‐10K 100+
0
0.02
0.04
0.06
0.08
September October November December January February
7.619%
6.05%
4.476%
3.377%
4.151% 3.767%
Total drop ~51%
Organic Reach% by # of Fans
27. !
WITH YOUR FANS.
YOU ARE NOT FRIENDS
3
Καληµέρα Fans!
Kaλό Σαββατοκύριακο!!!
Ωραίο καιρό έχει σήµερα να πας βόλτα!
Χρονια πολλά Κώστα!
Χρονια πολλά σε όλες τις µητερούλες του κόσµου!
Ξεκινάµε δυναµικά τη Δ∆ευτέρα µας!
Δ∆εν θέλεις να κοιµηθείς κι άλλο;
Μαρία, Παναγιώτα, Παναγιώτη
Χρόνια σας πολλάαααα! :)
51. INVEST ON YOUR CREATIVE.
AS YOU NORMALLY DO WITH
EVERY MATERIAL OF
A MEDIA PLAN.
THEN:
YOU WOULDN’T APPROVE A GOOGLE IMAGE FOR
A 300X250 BANNER, WOULD YOU?