News Corp\'s Global Energy Initiative
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News Corp\'s Global Energy Initiative



New Corporation\'s plan to be carbon neutral by 2010

New Corporation\'s plan to be carbon neutral by 2010



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News Corp\'s Global Energy Initiative News Corp\'s Global Energy Initiative Presentation Transcript

  • Plan
    • IndustryOverview
    • GEI Background
    • Central Issue
    • What’sBeen Done
    • WhatShould Be Done
  • Media Industry & ClimateChange
    Entertainment: Recession-proof?
    Advertisingaccountsfor 60% ofrevenue, ad expenditurescorrelatedirectlywith GDP growth
    Power to reach millions
    Upside > Downside
  • GHG Emissions in Context
  • ClimateChangeCommitment
    "Our audience's carbon footprint is 10,000 times bigger than ours. That's the carbon footprint we want to conquer.”
    Rupert Murdoch, SpeachtoInvestors 5/9/2007
  • Central Issue
    How can News Corp. become carbon neutral while at the same time creating a cultural imperative for its audience to reduce their own carbon footprint?
  • Global ClimateInitiative
    In 2005, BSkyB, led by James Murdoch, became the first carbon neutral broadcast company
    He earned the top spot in CNBC European Business’ first-ever list of low-carbon climate pioneers
    Developed world’s first auto-standby technology which automatically puts over 4 million set top boxes into standby if they are not in use after 11pm. Auto-standby has saved an estimated £16 million on customers’ energy bills and 77,500 tonnes of carbon dioxide in 2007.
    Sky Shuttle buses to and from offices make over 5,000 passenger journeys every week. 
  • Global EnergyInitiative
    1. Commitments, Targets andGoals
    2. CarbonFootprint
    3. Strategy:
    4. EngagingOurPeople
    5. ReachingOurAudiences
  • CarbonFootprint
    NewsCorp Global EnergyInititiveReport
  • Control Method
    Scope 1, “Direct Emissions,” represent emissions from the combustible fuels and other sources that occur directly on sites (i.e. refrigerants) and mobile emissions sources.
    Scope 2, “Indirect Emissions,” represent emissions that occur off-site to produce electricity or steam purchased for use at corporate locations.
    Scope 3, “Other Indirect Emissions,” represents emissions from activities down or upstream from a company’s core business such as product use, waste disposal, commuting, and business travel.
  • 2006 Emissions
    NewsCorp Global EnergyInititiveReport
  • Reductions: Lighting
    Fox studio in Los Angeles cut 45 percent of electricity use with more energy-efficient lighting.
    • STAR removed one out of every three light bulbs in their Hong Kong headquarters while still providing enough light.
    • New Fox Networks Center in Houston will utilize the latest light-emitting diode (LED) lighting technology in all of its master control rooms.
  • Reductions: Transportation
    Incentivestoemployeeswhobuyorleasehybrids, 47,000 employees (£1,300 cash back)
    Solar-powered golf cartsformovingaroundthestudio
    News America Marketing in the U.S. and News Digital Media in Australia replaced the companies' fleet cars with hybrid vehicles.
  • Reductions: Facilities
    • The Keith Murdoch House in Adelaide, opened two uses 40 percent less energy than a typical office building. It uses solar panels to heat water and collects rainwater from the roof to be used throughout the building. Also uses bio-diesel generators.
    • In Australia, our Chullora Print Centre has saved 21,068 Kilolitres over the past 5 years through water reduction strategies and aims to reduce potable water consumption by 50 percent.
  • Reductions: Facilities
    • The use of low emission floorings and paint
    • The use of renewable and recycled timber for bench-tops and walls
    • Low heat absorbing “Greenscreen” roller blinds are fitted to all windows reducing temperatures and, in turn, air-conditioning requirements
    • Motion detectors to turn off a majority of lights when offices and meeting rooms are not in use
    • Time clocks on the air conditioning system for after-hours use
  • RenewableEnergy
    News International and HarperCollins in the UK have entered arrangements to buy renewable energy... 70% of News International's electricity will now come from hydroelectric power plants in Scotland
    Saves 36,000 tonnes of carbon next year alone-- that's enough to fill 650 railroad cars with coal
  • Carbon Offset Projects
    In December of 2007, 60,000 tonnes of VCS offets were transferred from Cheyne Capital to the News Corporation account and immediately retired against the footprints of the following News Corporation businesses:
    News International – 47,742 tonnes
    HarperCollins UK – 8,962 tonnes
    News Limited – 498 tonnes
  • Workingwith Partners
    20th Century Fox, together with Wal-Mart analyzed the carbon emissions caused throughout the production and distribution of its DVDs with participation of more than 20 of its key suppliers
    Set industry standard for DVD production
    BskyB established a process to evaluate the environmental performance of suppliers and provided workshops to help them to improve.
  • ReachingAudience
    MySpace has launched a channel dedicated to climate change at
  • Accomplishments
    Fox TV show 24 became first carbon neutral show
    Fox reduced the show's overall
    carbon footprint by 940 tonnes of carbon dioxide through
    purchasing renewable energy.
    Warner Bros. studios says its energy-efficiency programs save 9 million-plus kilowatt hours and dollars 1 million a year, and prevent 6,471 tons of greenhouse gases
  • Broadcasting & Cable TV
  • Movies & Entertainment
  • Recommendations
    Lack of a comprehensive sustainability report
    Report includes goals, hardly any results
    Rachel Weber admits they are not ready to disclose emissions figures, only methodology
    Last two CDP reports, News Corp has answered questionnaire but not provided data
    Needs to expand scope 3 reports beyond just supply chain and business travel emissions to include cabron neutrality in its products and logistics
    No report on performance or indicators of measurement that would indicate how effectively it carries out its CSR standards
    News Corp’s Standards of Business Conduct has not been updated since 2006
    Roberts Environmental Center at Claremont McKenna College
  • Works Cited
    News Corporation Launches Global EnergyInitiative.
    Publication: Business Wire
    Date: Wednesday, May 9 2007
    Carbon Labelling and Low Income
    Country Exports: An Issues Paper
    Brenton, Paul, Edwards-Jones, Gareth and Jensen, Michael
    World Bank, School of the Environment and Natural
    Resources, Bangor University, 31. May 2008
    Beyond carbon neutral © Peter Martin, CarbonSense 2008
    CarbonSense, Highleigh House, Teignmouth TQ14 8TL United Kingdom
    Creative climate change solutions,,May 2008
    CarbonDisclosureReport 2007, Matthew Kiernan
    Carbon Disclosure Project (CDP),
    Paul Dickinson, Report written by Innovest: Strategic Value Advisors
    Dennis A. Rondinelli
    Prepared for: International Research Colloquium on Multinational Enterprise and Sustainable Development: Strategic Tool for Competitiveness
    Center for International Business Education and Research
    Georgia Tech, October 19-20, 2006
    Best Practice in Climate Disclosure: Standards and Procedures for Comprehensive Reporting
    March 4, 2008 Meeting Report USA