News Corp\'s Global Energy Initiative


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New Corporation\'s plan to be carbon neutral by 2010

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News Corp\'s Global Energy Initiative

  1. 1.
  2. 2. Plan<br /><ul><li>IndustryOverview
  3. 3. GEI Background
  4. 4. Central Issue
  5. 5. What’sBeen Done
  6. 6. WhatShould Be Done</li></li></ul><li>Media Industry & ClimateChange<br />Notcarbon-intensive<br />Entertainment: Recession-proof?<br />Advertisingaccountsfor 60% ofrevenue, ad expenditurescorrelatedirectlywith GDP growth<br />Power to reach millions<br />Upside &gt; Downside<br />
  7. 7. GHG Emissions in Context<br />
  8. 8. ClimateChangeCommitment<br />&quot;Our audience&apos;s carbon footprint is 10,000 times bigger than ours. That&apos;s the carbon footprint we want to conquer.”<br />Rupert Murdoch, SpeachtoInvestors 5/9/2007<br /><br />
  9. 9. Central Issue<br />How can News Corp. become carbon neutral while at the same time creating a cultural imperative for its audience to reduce their own carbon footprint?<br /><br />
  10. 10. Global ClimateInitiative<br /> In 2005, BSkyB, led by James Murdoch, became the first carbon neutral broadcast company<br />He earned the top spot in CNBC European Business’ first-ever list of low-carbon climate pioneers<br />Developed world’s first auto-standby technology which automatically puts over 4 million set top boxes into standby if they are not in use after 11pm. Auto-standby has saved an estimated £16 million on customers’ energy bills and 77,500 tonnes of carbon dioxide in 2007.<br />Sky Shuttle buses to and from offices make over 5,000 passenger journeys every week. <br />
  11. 11. Global EnergyInitiative<br />1. Commitments, Targets andGoals<br />2. CarbonFootprint<br />3. Strategy: <br /> -Reductions<br /> -Renewables<br /> -Offsets<br />4. EngagingOurPeople<br />5. ReachingOurAudiences<br />
  12. 12. CarbonFootprint<br />NewsCorp Global EnergyInititiveReport<br />
  13. 13. Control Method<br />Scope 1, “Direct Emissions,” represent emissions from the combustible fuels and other sources that occur directly on sites (i.e. refrigerants) and mobile emissions sources.<br />Scope 2, “Indirect Emissions,” represent emissions that occur off-site to produce electricity or steam purchased for use at corporate locations. <br />Scope 3, “Other Indirect Emissions,” represents emissions from activities down or upstream from a company’s core business such as product use, waste disposal, commuting, and business travel. <br />
  14. 14. 2006 Emissions<br />NewsCorp Global EnergyInititiveReport<br />
  15. 15. Reductions: Lighting<br /> Fox studio in Los Angeles cut 45 percent of electricity use with more energy-efficient lighting.<br /> • STAR removed one out of every three light bulbs in their Hong Kong headquarters while still providing enough light. <br /> • New Fox Networks Center in Houston will utilize the latest light-emitting diode (LED) lighting technology in all of its master control rooms. <br />
  16. 16. Reductions: Transportation<br />Incentivestoemployeeswhobuyorleasehybrids, 47,000 employees (£1,300 cash back)<br />Solar-powered golf cartsformovingaroundthestudio<br />News America Marketing in the U.S. and News Digital Media in Australia replaced the companies&apos; fleet cars with hybrid vehicles.<br />
  17. 17. Reductions: Facilities<br /> • The Keith Murdoch House in Adelaide, opened two uses 40 percent less energy than a typical office building. It uses solar panels to heat water and collects rainwater from the roof to be used throughout the building. Also uses bio-diesel generators.<br /> • In Australia, our Chullora Print Centre has saved 21,068 Kilolitres over the past 5 years through water reduction strategies and aims to reduce potable water consumption by 50 percent.<br />
  18. 18. Reductions: Facilities<br />• The use of low emission floorings and paint <br />• The use of renewable and recycled timber for bench-tops and walls <br />• Low heat absorbing “Greenscreen” roller blinds are fitted to all windows reducing temperatures and, in turn, air-conditioning requirements <br />• Motion detectors to turn off a majority of lights when offices and meeting rooms are not in use <br />• Time clocks on the air conditioning system for after-hours use <br />
  19. 19. RenewableEnergy<br />News International and HarperCollins in the UK have entered arrangements to buy renewable energy... 70% of News International&apos;s electricity will now come from hydroelectric power plants in Scotland<br /> Saves 36,000 tonnes of carbon next year alone-- that&apos;s enough to fill 650 railroad cars with coal<br />
  20. 20. Carbon Offset Projects<br />In December of 2007, 60,000 tonnes of VCS offets were transferred from Cheyne Capital to the News Corporation account and immediately retired against the footprints of the following News Corporation businesses:<br />News International – 47,742 tonnes<br />HarperCollins UK – 8,962 tonnes<br />News Limited – 498 tonnes<br />
  21. 21. Workingwith Partners<br />20th Century Fox, together with Wal-Mart analyzed the carbon emissions caused throughout the production and distribution of its DVDs with participation of more than 20 of its key suppliers<br />Set industry standard for DVD production<br />BskyB established a process to evaluate the environmental performance of suppliers and provided workshops to help them to improve. <br />
  22. 22. ReachingAudience<br />MySpace has launched a channel dedicated to climate change at<br />
  23. 23. Accomplishments<br />Fox TV show 24 became first carbon neutral show<br />Fox reduced the show&apos;s overall<br /> carbon footprint by 940 tonnes of carbon dioxide through <br /> purchasing renewable energy.<br />Warner Bros. studios says its energy-efficiency programs save 9 million-plus kilowatt hours and dollars 1 million a year, and prevent 6,471 tons of greenhouse gases<br />
  24. 24. Broadcasting & Cable TV<br />
  25. 25. Movies & Entertainment<br />
  26. 26. Recommendations<br />Lack of a comprehensive sustainability report<br />Report includes goals, hardly any results<br />Rachel Weber admits they are not ready to disclose emissions figures, only methodology<br />Last two CDP reports, News Corp has answered questionnaire but not provided data<br />Needs to expand scope 3 reports beyond just supply chain and business travel emissions to include cabron neutrality in its products and logistics<br />No report on performance or indicators of measurement that would indicate how effectively it carries out its CSR standards<br />News Corp’s Standards of Business Conduct has not been updated since 2006<br />Roberts Environmental Center at Claremont McKenna College<br />
  27. 27. Works Cited<br />News Corporation Launches Global EnergyInitiative.<br />Publication: Business Wire<br />Date: Wednesday, May 9 2007 <br /> <br />Carbon Labelling and Low Income <br />Country Exports: An Issues Paper <br />Brenton, Paul, Edwards-Jones, Gareth and Jensen, Michael <br />World Bank, School of the Environment and Natural <br />Resources, Bangor University, 31. May 2008 <br /> <br />Beyond carbon neutral © Peter Martin, CarbonSense 2008 <br />CarbonSense, Highleigh House, Teignmouth TQ14 8TL United Kingdom <br />Creative climate change solutions,,May 2008 <br /> <br />CarbonDisclosureReport 2007, Matthew Kiernan <br />Carbon Disclosure Project (CDP),<br />Paul Dickinson, Report written by Innovest: Strategic Value Advisors <br /> <br />GLOBALIZATION OF SUSTAINABLE DEVELOPMENT?: PRINCIPLES AND PRACTICES IN TRANSNATIONAL CORPORATIONS <br />Dennis A. Rondinelli<br />Prepared for: International Research Colloquium on Multinational Enterprise and Sustainable Development: Strategic Tool for Competitiveness <br />Center for International Business Education and Research <br />Georgia Tech, October 19-20, 2006 <br /> <br />Media Release: 26 March, 2008. NEWS DIGITAL MEDIA OFFICIALLY CARBON NEUTRAL <br /> <br />Best Practice in Climate Disclosure: Standards and Procedures for Comprehensive Reporting <br />March 4, 2008 Meeting Report USA <br />