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WHY CSR
MATTERS
Corporate Social Responsibility is a voluntary activity
undertaken by a company to operate in an economic,
social and environmentally sustainable matter.
CSR activities have been growing strong over the last
few years in the Middle East due to their advantages &
impact on employees, corporations as well as society.

Social responsability in MENA
Professionals

Companies

37%

44%

Professionals often
engage in charity or
community work
Always

Rarely

Companies are
very actively engaged
in CSR activity
Sometimes

Never

23%

30% 22% 11%

Not at all

20%

Donโ€™t know

13%

CSR impact on clients
87%

93%

60%

Prefer buying products/
services from CSR driven
companies

Will be more loyal
to CSR driven
companies

Will pay 60%
more on CSR
driven companies

CSR impact on employees
80%

40%

Job seekers
prefer to work for CSR
driven companies

Employees in CSR driven
companies have better morale
than non CSR driven companies

86%

90%

Of engaged employees
say they very often feel
happy at work, compared
to 11% of the disengaged

Of professionals feel that
CSR is a moral responsibility
that companies have towards
the local community

Engaged employees lead to higher

Customer
satisfaction

Service, quality
& productivity

Levels
of profit

Shareholder
returns

Highly engaged organizations
have the potential to
87%

20%

Reduce staff
turnover

Improve
performance

Companies with
engaged employees

5x

Have 5 times higher
shareholder returns

Engaged organizations in 2012
3x

19.2%

32.7%

Grew profit faster than
their competitors in 2012

Improved in
operating income

While unengaged
companies declined

By joining a major intitiative led
in MENA you can become a lead
actor for social empowerment
and create impact in the region.
Join Pi Slice and become part of a MENA to MENA initiative by lending and
supporting micro-entrepreneurs in the region that will help increase job creation:

YEAR 3

YEAR 2
YEAR 1

Countries

MFIโ€™s

Job
creations

Direct
family

Close
community

Government

Sources
http://www.pinterest.com/pin/405324035184133648/
http://blogs.hbr.org/2012/01/why-csrs-future-matters-to-you/
http://www.inc.com/articles/201105/why-it-pays-to-be-green.html?utm_
source=twitter&utm_medium=socialmedia&utm_campaign=button
http://blog.bayt.com/2013/08/bayt-com-infographic-how-is-csr-makingan-impact-in-the-middle-east-and-north-africa/

www.pi-slice.com

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Why CSR matters To you?

  • 1. WHY CSR MATTERS Corporate Social Responsibility is a voluntary activity undertaken by a company to operate in an economic, social and environmentally sustainable matter. CSR activities have been growing strong over the last few years in the Middle East due to their advantages & impact on employees, corporations as well as society. Social responsability in MENA Professionals Companies 37% 44% Professionals often engage in charity or community work Always Rarely Companies are very actively engaged in CSR activity Sometimes Never 23% 30% 22% 11% Not at all 20% Donโ€™t know 13% CSR impact on clients 87% 93% 60% Prefer buying products/ services from CSR driven companies Will be more loyal to CSR driven companies Will pay 60% more on CSR driven companies CSR impact on employees 80% 40% Job seekers prefer to work for CSR driven companies Employees in CSR driven companies have better morale than non CSR driven companies 86% 90% Of engaged employees say they very often feel happy at work, compared to 11% of the disengaged Of professionals feel that CSR is a moral responsibility that companies have towards the local community Engaged employees lead to higher Customer satisfaction Service, quality & productivity Levels of profit Shareholder returns Highly engaged organizations have the potential to 87% 20% Reduce staff turnover Improve performance Companies with engaged employees 5x Have 5 times higher shareholder returns Engaged organizations in 2012 3x 19.2% 32.7% Grew profit faster than their competitors in 2012 Improved in operating income While unengaged companies declined By joining a major intitiative led in MENA you can become a lead actor for social empowerment and create impact in the region. Join Pi Slice and become part of a MENA to MENA initiative by lending and supporting micro-entrepreneurs in the region that will help increase job creation: YEAR 3 YEAR 2 YEAR 1 Countries MFIโ€™s Job creations Direct family Close community Government Sources http://www.pinterest.com/pin/405324035184133648/ http://blogs.hbr.org/2012/01/why-csrs-future-matters-to-you/ http://www.inc.com/articles/201105/why-it-pays-to-be-green.html?utm_ source=twitter&utm_medium=socialmedia&utm_campaign=button http://blog.bayt.com/2013/08/bayt-com-infographic-how-is-csr-makingan-impact-in-the-middle-east-and-north-africa/ www.pi-slice.com