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Listing Presentation
 

Listing Presentation

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    Listing Presentation Listing Presentation Presentation Transcript

    • If …Getting Your House Sold
      Means finding the most qualified buyers to buy your house
      Means hiring an Agent who
      can get what you want & gets
      the job done
      Means getting Top Dollars
      for your property
      Then you need to Sell like the Pro’s do …
      Knowing Insider Secrets
      As to how Real Estate Agents work will help!
      EXPIRED
      1
    • 2
      Still Thinking of Selling?
      A must read … before you take any further action
      Learn:
      How to avoid mistakes Sellers make
      Common Real Estate Myths Clarified
      Beware of Games Real Estate Agents Play
      Still Thinking of Selling?
      We know the Pitfalls
      Find out why certain Homes did not sell
      Use our exclusive Salability check-list
      And more …..
      SELL LIKE THE PRO’S DO
      Call for your FREENo Obligation
      40 Minutes Slide Show!
      EXPIRED
    • 3
      Are you confused, frustrated and lost
      What Are You Doing Now To Sell Your Property?
      [1] Still trying to figure out which AGENT to list with?
      [2] Which PRICE to list and/or SELL for?
      [3] What COMMISSIONS to pay?
      [4] What about GUARANTEED SOLD’S and BUY- BACK’S
      It’s a jungle out there.
      Most Seller’s – Suffer
      Seller’s get duped into Listing with an Agent for the wrong reason.
      Can’t blame the Seller’s – It’s the Real Estate Industry at fault,
      for not educating the general public.
      Get the FACT’S - Let genieSABRE show you what
      GAMES WE REAL ESTATE AGENTS PLAY
      EXPIRED
    • 4
      Selling Your Home
      Three important factors to consider – when Listing
      Location: Home location and setting influence its value. Busy streets, next to railway tracts and/or highway definitely do have a negative effect on the value.
      Pricing: If IBM stock is selling for between 104 & 108, it does no good to insist on Selling at 90. Likewise, your List Price must be priced within the app.. CMA range. The buyers are more objective and compares the amities of your home to those of other homes in the same price range.
      Appeal: New home enjoy a marketing edge over resale homes because they are shiny and clean. A house that needs some work can be got cheaper then a house that shows perfect 10+. Call Us we can guide you BEFORE you list.
      Price Right + Show Good = Fast Sale + High Price
      EXPIRED Pricing
    • 5
      Go ahead & ask me
      How much can you sell my house for?
      First let me explain - The 4 different types of pricing!
      COST: What the SELLER paidfor the house plus any improvements they made.
      PRICE: This is the price the SELLER wants for his house.
      VALUE: This is the price the BUYER is willing to pay for the house.
      MARKET VALUE: This is that price that awilling BUYER and willing SELLERagree to a sale price. Signed Sealed & Delivered!
      SELLER has to decide what end price – They are willing to take.
      AGENT’S job is to provide the data – market trend, CMA, etc.
      There is no such thing as a right or wrong price --
      the only true price is -- what the market will bare!
      However – Agent’s marketing & negotiating power can help !
      CHECK NEXT SLIDE!
      5
      EXPIRED Pricing
    • 6
      What should I get for this HOUSE?
      There is no scientific method to tell you exactly what your house will actually sell for - BUT - a comparative market research & study may give us a fair logical approximation of what the market will bear.
      An Agent can never be in a position to tell the seller as to exactly what the buyer is willing to pay. BEWARE of Agents who says “ I have a buyer who will pay… these are just gimmicks
      Agent's duty is to be aware of Market Trends and be able to explain it to the Seller. Make suggestions and give the confidence to the Seller, that they are getting a fair market value.
      The Agent above all must be a good negotiator and a deal maker. By using his skills a Seller's Agent can get a good deal for his Client. Product Knowledge is key to successful closing.
      Each House is unique. Each Buyer is unique. Market Trends change.
      Call : genieSABRE for your FREE – NO OBLIGATION
      Market Evaluation
      6
      EXPIRED Pricing
    • 7
      Market Value / Sale Price!
      Who determines this Market Value! Certainly NOT THE AGENT !
      It is the "invisible hand" of the market that ultimately determines the SALE PRICE.
      Value is determined at that magic moment when …
      BUYER says he wants to pay $xx and
      SELLER says “ I accept the offer”
      Remember:Agent has NO CONTROL over MARKET VALUE
      Yes, with some wheeling and dealing and with skillful negotiation a good agent can make excellent deals and may even get you some extras! -
      Select the Agent Based on His Marketing Plan, His Company & Other Criteria Such As Honesty, Integrity, Commitment.
      Make your choice! Call right now!
      genieSABRE
      7
      EXPIRED Pricing
    • EXPIRED
      8
      Pricing Setting Your Home …
      PRICING & SHOW-ABILITY - are things under SELLER’s control
      To get BUYER’S excited & enthusiasm
      we need.. Right Price & Good Show-ability
      The Point is…
      8
      EXPIRED Pricing
    • EXPIRED
      Some Seller’s Approach…
      We want high price listed. Buyer’s
      can make an offer and we negotiate!
      Pop
      Matter of fact is … Expired listings are the
      direct result of over pricing!
      30% SOLD - within 30 days
      Reason: RIGHT PRICED
      Source:TREB
      20% SOLD – within 60 days
      Reason: PRICE REDUCTION
      50% EXPIRED Listing
      Reason: HIGH PRICED
      Ever asked “ How long has this house been for sale?
      Longer the house on the market – Lower the sale price?
      The Point is…
      BEAT THE ODD’S genieSABREwith Help!
      9
      EXPIRED Pricing
    • EXPIRED
      New Listing!
      When a house first comes on the market
      There is a flurry of Activity
      It is important to be priced right during early activity
      Even if you drop the price…
      The best market has passed you by
      The Point is…
      BEAT THE ODD’S WITH genieSABRE’S HELP!
      10
    • EXPIRED
      11
      GOAL: To get Top price…
      OVER PRICING
      CAN WORK AGAINST YOU
      Priced High
      >45 to 75 days
      OK PRICE
      After Price Reductions!
      >75 to 120 days
      Below Market Value
      Priced Right
      sells < 45 days
      FULL MARKET PRICE
      OVER PRICING: costs…money, disappointment & missed opportunities.
      The Point is…
      BUYERS:may not even look at an otherwise attractive property, if the price is too high!
      11
      11
      FSBO Pricing
    • 12
      Searching MLS is only part of my Job!
      For Seller’s
      For Buyer’s
      Daily Checking on MLS
      Making appointments
      Dealing with other agents
      Staging your property
      Keeping Track of Market Trends
      Offer Presentation
      Negotiating to get the best deal
      Removing conditions
      Actual closing
      Secure buyers through
      Net working with local Buyer’s agents
      Telemarketing
      Data base search for buyers
      Advertising in local media’s
      Internet Marketing
      And more
      1/4
      1/4
      Arranging Financing Pre-approval
      Dealing with Lawyer
      Dealing with Appraisers
      Getting Inspections done
      Home Warranty if necessary
      1/4
      Keeping Track of Market Trends
      Attending Seminars & up-grading
      1/4
      genieSABRE SELLER’s
      Flat Fee – No Commission
      $3000
      genieSABRE BUYER’s
      Commission Cash Rebate
      Max. 50%
      12
      EXPIRED Marketing
    • 13
      Target Customer – The Buyer
      1. By LISTINGyour home on MLS, INTERNET & ADVERTISING in local papers.
      2. I "TARGET MARKET" Buyers - your location, type & price range from my database & NETWORKING Buyers Agents
      3. By working with only a FEW SELLERS at a time, I can devote more of my time to work on getting YOUR home SOLD!
      4. By TELE-MARKETING and locating potential would be Buyers.
      I will expose your Listing
      to the greatest number of
      Potential Buyers
      On the average Buyers
      Inspect 6 to 10 Homes
      genieSABRE.com
      Unique marketing system
      Benefits the SELLER
      Fast, Efficient and Hassle Free
      Check out: genieSABRE Listing Packages
      See the difference between them & us
      Nobody does it better! That’s a challenge
      13
      EXPIRED Marketing
    • 14
      Let’s
      Talk
      8 Big Mistakes
      That Cost You Money When Selling Your Home
      1:Basing offer price on needs or emotion
      2:Failing to "Showcase" the home
      3:Over improving the home prior to selling.
      4:Choosing a Realtor for the wrong reasons.
      5:Using the "Hard Sell" during showings
      6:Failing to take the first offer seriously.
      7:Not knowing your rights and obligations
      8:Failure to effectively market the property.
      Beware!Don’t get caught making these mistakes
      Let genieSABRE explain you
      14
      EXPIRED Listing
    • 15
      Cost to Sell?
      1:Real Estate Commission -Usually 5% on MLS listings & 4% on exclusive listings. Based on the Sale Price of the property. Paid by the Seller.
      2: Legal Fees -Count on between $500 to $1000 Call us re Lawyer referral
      3: Disbursements –Done by the lawyer and include things as pre-paid taxes, etc.
      4:Mortgage Penalties -Ask the financing company if any discharge penalties
      5:Home Inspection –Sometimes advisable to do BEFORE listing cost - $250-$350.
      6:Home Warranty -Sometimes advisable to do BEFORE listing cost - $250-$350.
      7: HST – you know the government – always is wanting its share.
      Note: Commissions are the biggest expense in the sale of homes.
      Before you list your property with any Agent check out
      genieSABRE
      EXPIRED Listing
    • 16
      Two Ways To Sell Your Home
      Hire
      Get an Agent
      List your home
      Puts it on MLS
      Keep waiting for offer
      Super Agent too Busy
      Listing more properties
      Your Home, one too many
      Keep waiting for offer
      Super Duper demands
      Price reduction
      Wait for buyers
      Keep waiting for offers
      Still waiting to SELL?
      More Price reduction
      Expired Listing
      Hannif Highclass
      Working full-time and devoting all his efforts towards fulfilling YOUR wants and needs –
      Hannif will see that his dealings with you will be a pleasant and problem free!
      &
      Start Packing
      TWO
      0NE
      16
      EXPIRED Genie
    • 17
      No other Agent will do
      what SABRE does for you!
      It takes a pro-active and
      an aggressive negotiator
      NOT
      a passive, hopeful wishful thinking person to get
      Your House
      SOLD
      Sabrina & Hannif
      will go the
      DISTANCE
      It is more critical to be exposed to all Marketing Avenues in order to get the BEST.
      Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More
      Commitment makes all the difference
      Note: “ Sabrina “ is a Marathon Runner”
      EXPIRED Genie
    • 18
      We are Full-Time Professional Agents
      You won’t find ANYONE
      who works HARDER
      more PROFFESSIONAL
      to get the MOST MONEY
      And with the FEWEST PROBLEMS
      It is more critical then ever to be exposed to all Marketing Avenues in order to get the BEST.
      Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More
      Inquire about our genieSABRE exclusive
      Technology Based Marketing Tools
      EXPIRED Genie
    • 19
      Make Your First Choice The Right Choice
      Second
      It's all up to you at this Point…
      Just Say
      What
      Are
      You
      Waiting
      For?
      genieSABRE You’re Hired!
      Remember:
      Our goal is to help you achieve your goal
      We do Real Estate a little differently
      Yesterday’s Old Fashion Service – Tomorrow’s Technology – Today’s Realtor
      Integrity, Accountability, Total Honesty & Dedication to our Clients.
      Commitment Makes All The Difference
      Make The Right Decision And Choose
      genieSABRE
      19
      EXPIREDS Genie
    • Mission Statement
      1. Be HONEST
      about every aspect of the home selling process. This will allow you to make difficult decisions with confidence and piece of mind.
      2. Be AGGRESSIVE
      In our SEARCH for potential BUYERS.Our pro-active marketing techniques have helped families to move fast
      3. To COMMUNIATE
      Weekly by phone or mail, all events relating to your home. You will never have to say “We never heard from our Agent” .
      4. Use EXPERIENCE
      and TRACK RECORDof Highclass. To get the job done and your Success is Guaranteed!
      5. Give TOP NOTCH SERVICE
      Care for YOUR NEEDS and EARN the right to become your Agent for Life
      Commitment Makes All The Difference
      Make The Right Decision And Choose
      genieSABRE
      20
      EXPIRED Genie
    • 21
      Preparing Your Home For Presentation
      Ask for.. YOUR FREE COPY.. No obligation
      “69 Easy Ways To Make Your Home Sell Faster”
      The first impression counts -- Make it a good one
      It’s a promise! You will not only sell your home faster but also you may be able to get an additional few thousand dollars extra from potential buyer!
      A must read: A Butterfly’s Lesson … 12 slide Presentation
      Inspirational thoughts, that could as well summon-up
      genieSABRE Philosophy
      Phone for your FREE COPY!
      21
      EXPIRED Genie
    • 22
      Last but not the least:
      This Presentation!
      Definitely intended to solicit business, but not those already working with a Realtor.
      Together we can do better. Why not call us
      416.900.8787
      Points to Know!
      • Full service flat fee brokerage
      • Pay -NO COMMISSION – FSBO & MLS
      • No Upfront fees /payment of any kind
      • Sleep Ease Guarantee.
      • 50% Cash Back Rebate on Purchase
      • Plus help with Financing, Mortgage
      genieSABRE SELLER’s
      Flat Fee – No Commission
      FSBO & MLS
      genieSABRE BUYER’s
      Commission Cash Rebate
      Max. 50%
      22
      EXPIRED Genie