CloudCast

1. GeneXus
Steven Canale

2. Evolving cloud requirements
Hybrid Cloud
Off
premises
Moving workloads Connecting clouds
New workloads Components to disrupt
On
premises

3. Global cloud platform
Unified architecture enabled by powerful software
• Only infrastructure solution with a common management interface and API across a
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unified architecture
• Mix and match bare metal servers, virtual servers and turnkey private clouds, and
manage them from a single control pane or API
• All deployed on-demand and provisioned automatically in real-time

4. Global footprint
IPv4/IPv6 dual stack
Global DNS
Global DDOS Mitigation
Global Internet Exchanges & Peering

5. Server Racks
Power
Battery Backup
Generators
Network
Storage
Security
Environmental
Controls
Server Racks
Network
Storage
Power
Battery Backup
Generators
Network
Storage
Network
Storage
Security
Environmental
Controls
Server Racks
Power
Battery Backup
Generators
Network
Storage
Security
Environmental
Controls
Server Racks
Power
Battery Backup
Generators
Security
Environmental
Controls
5
Data center pod design
Each data center consists of four or more “pods.”
Server Racks
Power
Battery Backup
Generators
Security
Environmental
Controls
Each pod includes:
• 10,000 ft2
isolated zone
• 2 megawatts
(n+1 power)
• 150 racks
• 4,000 physical
nodes
• Firewalls,
load balancers,
and storage

6. Triple-network architecture
• High-performance public network with transit from multiple tier-1 carriers
• Secure OOB management via VPN
• Private network for intra-application and inter-facility communications,
access to shared services
• Native IPv6 support
• Virtual racks for integrated management
• Complete suite of network services
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7. Robust, full-featured API
• Improves customer control, reduces error, increases flexibility
• Support for 3,000+ APIs to augment services
• Supports REST, SOAP and XML-RPC interfaces
• Enables full auto-scaling implementations
• Comprehensive documentation, libraries, and support
Functions include:
• Automatic server deployment
• Service provisioning
• Reboots and reloads
• Ticketing
• Hardware configuration
• Software load
• DNS
• Network
• Storage
• Security scans
• Monitoring

8. How it all fits together
SoftLayer Infrastructure Management System
• Bare metal and virtual server provisioning
• Integrated BSS/OSS
• Comprehensive network management
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Data Center & Pods
• Standardized, modular hardware configs
• Lower inventory carrying costs
• Maximize asset utilization and profitability
• Increase provisioning flexibility
• Simplify capacity management
• Globally consistent service portfolio
Triple Network
• Proprietary network architecture
• Pod design allows customers grow across
multiple racks or rows in the same layer 2/3
domain as needed.

9. Complete control,
access, and transparency
Seamless fault-tolerant,
multi-site topography
Single-tenant and
multi-tenant environments
Complete portfolio available
on-demand in all data centers
SoftLayer advantages

10. Integration with IBM
GBS Cloud
Business
Solutions
Cloud Managed
Services
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Think it. Build it. Tap into it.
Enabling
business
transformation
Business
Process
as a Service
Marketplace of high
value consumable
business applications
Software
as a Service
Composable and
integrated application
development platform
Platform
as a Service
Enterprise class,
optimized
infrastructure
Infrastructure
as a Service
Smarter
Workforce
Smarter
Commerce
Big Data &
Analytics
Smarter
Cities
Watson
Solutions
Software
Solutions
BluemixTM
Infrastructure
Services
On Premises Cloud Infrastructure
Public. Private. Hybrid.

11. IBM Cloud Managed Services
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12. Managed Services
Change Management
Configuration Management
Asset Management
Monitoring
Security Patching
Infrastructure
Deployment Choices
Shared/Private
On customer premises
Managed Compliance
Enablement
HIPAA
PCI
Workloads
SAP Applications
SAP HANA – production
Oracle Applications
Oracle Database
Commerce
SLAs at the virtual machine level and AIX option that no other vendor can give you

13. Bluemix on SoftLayer
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Delivering a Composable Services
development Environment
Run Your Apps
DevOps
APIs and Services
Cloud Integration
Extend SaaS Apps
Fueled by Open Source PaaS
The Cloud Foundry Foundation

14. What we do right
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• Single automated platform
• Servers, storage, networking services
• Easily “white label” entire portfolio
• Incl. billing, tech support, etc.
• High-performance global network
• Greater flexibility and control over end-user experience
• Established a “Referral Partner Program” in 2011
• Signed up 400+ partners
• Monthly commission payments and other benefits
• Examples include application developers, consultants, web
designers, etc.