Storytellers, Avid Script

1. ROOM IN SHADOW. CAMERA VO: There have always been
PULLS BACK TO REVEAL
BANK OF 6-8 AVID storytellers.
MONITORS ON PEDESTALS
WITH CLIPS OF STORIES SFX: THUNDER, KEENING WOLVES
FROM DINOSAURS TO CAVE
VO: The ancients, who lived in close
PAINTING TO SPACE SHOTS
CAMERA CATCHES LITTLE
connection with the world around
GLIMPSES OF EACH.
them, yet were helpless to

understand the origin of the stars . . .

the history of the earth . . . or the

AVID ICONS. CURSOR secrets of the sea . . . told stories.
HIGHLIGHTS “BILL FLAHERTY
CORPORATE VIDEO.” OTHER Early cave paintings tell us that we
ICONS ARE LABELED
“BILL—COMPANY PICNIC,” had a need to communicate as soon
“BILL—NAB SPEECH.”
as we could make sounds . . . before

we found language. We need stories.

SFX: BIG BANG
A GFX EXPLOSION OR
ERUPTION BLOWS BILL BILL: Myths were the stories that
FLAHERTY ONTO A
MONITOR. NEXT MONITOR combined a people’s imagination
IN SEQUENCE POPS UP HIS
TITLE. with the desire to know who they

were in relation to everything

around

them . . . and to tell others.

(name of script or show) 10/22/06 1

2. TRANSITION SPIN TO BANK VO: In a way, not much has
OF MONITORS. PROGRAM
CLIPS BECOME changed—although everything about
RECOGNIZABLE—FRONTLINE,
THE ENGLISH PATIENT, THE the way we see and relate to the
SOPRANOS, CNN, NFL, GARY
world has changed. Today, motion
COOPER AS LEW GEHRIG,
MLK & “I HAVE A DREAM,”
pictures, radio, television, mass
JFK & “ICH BIN EIN
BERLINER,” LADY AND THE media, new media—are the hallmark
TRAMP EATING SPAGHETTI,
LOCAL NEWSCASTER MID- of a century of imagination and
SPIEL, INFOMERCIAL, CAR
SPOT. creative storytelling. We’re still

basically storytellers, and everyone

has a story to tell. But the process

has changed. The audience has

changed. The world has changed.

And Avid technology is an essential
GFX: CONNECT WITH AVID.
force in those changes.
TRANSITION SPIN BRINGS UP
ICON “DAVID SFX: ELECTRONIC WHOOSH
KRALL—CORPORATE VIDEO,”
WITH OTHER ICONS LABELED DAVID: Today, mass media is
“DAVID—TITLES,”
DAVID—COMDEX.” redefining itself. It’s moving beyond
HIGHLIGHTING CORPORATE
mass communication to mass
VIDEO BRINGS DAVID UP ON
ONE MONITOR; HIS TITLE
collaboration, creating connections
COMES UP ON ANOTHER.
not possible before.


3. JAMIE EDITING. KEYBOARD, VO: Producers, broadcasters,
AVID INTERFACE.
advertisers, web masters, editors,

graphic artists, music and audio

specialists—all of us are

converging—becoming a community

defined by the creativity we share.

WEBSITE, OTHER NEW Programming is becoming
APPLICATIONS
interactive, more flexible, but also

more complex to create and

distribute via NTSC, PAL, DTV, DVD,

film, intranet, the web and a host of
GFX: AVID. CREATIVITY IS
YOUR ONLY OTHER TOOL. new digital interactive media.

DAVID: These distribution methods
DAVID ON MONITOR.
contribute to building a creative

community. They make it possible

for a creative group in a

collaborative environment to

produce a centrally developed story.


4. TRANSITION SPIN TO AERIAL And Avid is the single source for a
FOOTAGE OF AVID, GUY
ENTERING DOOR. DAVID wide range of solutions that enable
STILL VISIBLE ON ANOTHER
MONITOR. them to work together.

GLOBE GFX WITH SQUARE VO: Since 1989, we’ve provided
PLANES REVOLVING.
creative people around the world

with powerful, intuitive tools to use

in an all-digital, open, non-linear

environment. Those tools have
CAVALCADE OF PRODUCTS
AND AWARDS BY YEAR/GFX. enabled them to expand and

implement their vision, telling

stories that are immediate . . .

innovative . . . and interactive.

DAVID: All to make the story better.
DAVID ON MONITOR WHILE
ANOTHER MONITOR BRINGS To get it to an audience faster. Or to
UP GROUP AT WORK ON
NEWS STORY. make the audience part of the story

as it unfolds. As projects become

more visually sophisticated, our Avid


5. focus is the flexibility that will let

people fully embrace nonlinear

infrastructures, storage and

DAVID ON MONITOR WHILE workflow. So they can publish their
ANOTHER MONITOR BRINGS
UP WEBCASTERS AT WORK. stories using the many distribution

channels now available. Our goal is

to enable them to create multi-

version, multi-format content and

publish it everywhere. To go global .

. . be global.

VO: To that end, we remain
SEQUENCE OF AVID ICONS
HIGHLIGHTED: R&D, NEWS committed to the kind of research
RELEASES, SOLUTION
PARTNERS, NEW PRODUCTS. and development that has kept us on

the cutting edge of digital content-

creation capabilities.


6 EXPANDING VIDEO WALL We’re working today to provide
SEQUENCE WITH UPDATED
STATISTICS ON AVID USERS customers with rich information and
BY INDUSTRY.
services that help them better plan,

market and grow their business.

Already 96% of prime time TV

shows, 00% of all commercials and

00% of feature film makers rely on

Avid equipment. They’ll be able to

add depth of service, creativity and

cost-effective responsiveness.

SOMEONE EDITING AT Avid inaugurated the non-linear
CONSOLE.
digital editing era, and we’ve been a

driving force behind the widespread

acceptance of digital technology.
SEQUENCE WITH TITLES:
OPEN NON-LINEAR EDITING, Today, we are the premier provider
AUDIO, BROADCAST, GFX,
EDITING, ETC. of digital tools for film, video, audio,

broadcast and webcast. Our solutions

provide a complete non-linear

operating environment where


7 products connect, work together and

manage the entire post-production

process at the push of a button.

TRANSITION SPIN TO DAVID
DAVID: At Avid, we’ve learned that
ON VIDEO WALL WITH
DAVID REPEATING “AT THE listening improves vision. Our
PUSH OF A BUTTON.”
CURSOR SELECTS “FRAME customers tell us what they
CUT,” AND MONITORS ALL
CUT TO DAVID IN NEW want—innovative, computer-based
SETTING, LOOKING OVER
SHOULDER AT SOMEONE AT content-creation tools to help them
AVID STATION.
work faster, more productively and

with the creative freedom that lets

them do things that simply weren’t

possible before.

(ZEMECKIS, OTHER TESTIMONIAL

TRANSITION SPIN TO SUBJECTS TALK)
SEQUENCE OF
TESTIMONIALS.


8. CURSOR OPENS FOLDER AND DAVID: We’ve responded to our
SELECTS “CLIP 13.” DAVID
APPEARS ON MONITOR customers with products that scale in
SURROUNDED BY THE
TESTIMONIALS IN PLAYBACK capability and performance. With
ON FIVE OTHER MONITORS,
extensible creative tool sets that
SOUND DOWN.
accommodate multi-version, multi-

format distribution.

VO: Avid solutions minimize re-work.

POST PRODUCTION They let creative teams collaborate,
COLLABORATION IN GAME
INDUSTRY. sharing ideas and equipment—even

third-party products—between

applications and across platforms.


9. DAVID ON MONITOR WHILE DAVID: Though we recognize the
OTHER MONITORS FADE UP
TITLES: SIMPLE, FAST, complexity technology addresses, we
EFFICIENT, SCALABLE,
SHARED STORAGE, believe technology should be simple.
NETWORKING.
We create solutions that are fast,

efficient, effective. With a short

learning curve. When someone needs

to tell a story with visuals, graphic

effects, music and audio, we deliver

on our promise to make it easier

than ever before.

SEQUENCE SHOWING VO: Whether it’s a corporate training
NEWSROOM, CORPORATE,
video, the nightly news, a feature
KEYBOARD, CONSUMER
VIDEO WITH KID,
film, an e-commerce site or a kid’s

birthday party video.


10. MONTAGE OF SPEEDSKATER, VO: At Avid, we can see the future.
BBC, BALANCE BEAM,
FOOTAGE, ETC. Our contribution to it is to empower

more of us to connect in creative

collaboration . . . to express a

GFX: AVID. TOOLS FOR unifying vision . . . to tell our
STORYTELLERS
common story.

GFX: CONNECT WITH AVID.
Let’s work together as creatively as

we can think alone. Connect with

Avid. Your only other tool is

creativity.

PHONE, WEB ADDRESS,
LEGAL


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