:60 Radio Script for Kraft Foods, Georgia Dzurica

1. KRAFT FOODS
Celebrate the Holiday Sweepstakes
:60 Radio/ Dangerous Aisles
ET: (UPBEAT, SEASONAL MUSIC UP AND UNDER)
SFX: PA SYSTEM CRACKLING
FEMALE VO
OVER PA: Code blue in aisle three!
FEMALE VO: Things are getting out of hand at Food World and
Bruno’s. Some folks have been endangering other
shoppers by practicing for one of the five $1000
shopping sprees they hope to win in our Kraft “Celebrate
the Holiday” Sweepstakes. They’ve toppled cantaloupes
and knocked over salad dressing.
That’s not necessary! If you’re a winner in the Kraft
“Celebrate the Holiday” Sweepstakes, you can shop at
your own speed. It’s not a timed event!
A couple of ladies came in with gloves and coolers and
drilled each other on moving ice cream. And one guy
dropped a frozen turkey on his foot.
Oh, I don’t blame them for being excited! There are five
grand prizes of gift certificates for $1000 shopping
sprees! And Food World and Bruno’s will make five
matching donations to the Second Harvest Food Bank.
That’s our way of helping to provide ten million holiday
meals for families in need.
This season, let’s do something good. Come in to Food
World or Bruno’s and enter the Kraft “Celebrate the
Holiday” sweepstakes November 23rd through December
6th. See participating stores for official rules. And take it
easy in our aisles!
MUSIC OUT.