True quality is only achieved through continuous improvement in performance that ensures the highest standards of your products, services, processes and technology.

1. In Search of Quality!
Quality is the calling card of greatness.
This post began with a simple question: What is quality?
Quality is about love; it’s a passionate obsession with perfection. It is the result of good
intentions, uncompromising standards, sincere effort, intelligent design, attention to detail
and skillful execution.
Quality is the calling card of greatness; and it represents the wisest choice among many
alternatives.
True quality is only achieved through continuous improvement in performance that ensures the
highest standards of your products, services, processes and technology.
If you have any intention of being competitive, then quality — in the broadest sense of the
term — must become an obsession. Dynamic, sustainable results will only be achieved through
an obsession with quality.
High achievers are essentially scientists whose laboratories happen to be any of a variety of
places — the kitchen, athletic field, courtroom, classroom, and boardroom.
They test assumptions, experiment with new concepts and ideas, and search through the
minutia looking for the proverbial needle in the haystack that can take lead to a breakthrough
and competitive edge.
In the pursuit of quality, high achievers bring a methodical, pragmatic and demanding approach
to work. And, because these individuals only want to produce the best results, their personal
standards are uncompromising.
In their pursuit of perfection, they pay rigorous attention to detail, expect greatness, and
consistently deliver superior results. In their efforts to perform at the top of the game, they

2. show no mercy to themselves or others. They understand that quality is a competitive weapon,
and they use it with great authority.
The goal is simple: make your own and your organization’s name synonymous with quality.
Strive to render ever more perfection to the form and function of your work.
Ensure that each and every aspect of your work receives a finishing touch. The final attention
to detail must be given to the polish. Every single facet of quality must be polished and buffed
in such a way that the end result exceeds all customer expectations.
I’ve saved the best part for last; a commitment to quality means never having to say you’re
sorry!