2. Crisis Communications
*Develop a plan with contingencies
*Name the spokesperson(s)
*Share the plan with staff
*Hold practice drills/media coaching
*Be proactive in sharing news as available
*Don’t hide from the media
3. Crisis Communications
New Jersey HS Football Hazing Scandal
http://abcnews.go.com/US/jersey-football-program-
jeopardy-hazing-bombshell/
story?id=26155338
5. Coach Press Conference Assignment
http://www.nfl.com/videos/nfl-am/
0ap3000000403749/Belichick-We-re-
on-to-Cincinnati
Watch the press conference and write/type a one-page critique with the
following: Overall effectiveness, target audiences, key messages intended
to share, constructive criticism on making this event more successful and
the history of Bill Belichick and media.
DUE: In-class on October 28
6. No Class on Oct. 21
Read this article:
http://www.nytimes.com/2014/10/12/us/florida-state-football-
casts-shadow-over-tallahassee-justice.
html?module=Search&mabReward=relbias%3As%2C%
7B%222%22%3A%22RI%3A18%22%7D&_r=0
Write/type a three-paragraph response email to FSU athletic
donors from you (acting as the FSU Athletic Director)
DUE: In-class on October 28
