This document discusses the changing nature of communication and media consumption in the digital age. It argues that we have moved beyond mass communication models to a state of "networked communication" where people are both producers and consumers of media. Participants now play a central role as distributors, innovators, and classifiers of information. When people remix and share content using various tools, the message becomes defined by the people rather than the media itself. Communication is increasingly networked, with people, not media, at the center.

1. gustavo.cardoso@iscte.pt Consumer and Internet Workshop UOC, IN3 Barcelona, 10 January 2011 Beyond Internet and Mass Media...

2. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Our Network Cultures...

5. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Convergence Culture...

7. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Cloud Cultures...

9. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Openness Cultures...

11. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Piracy Cultures...

13. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Belonging Cultures...

14. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Cultures built out of mediation...

15. ( …)

16. Network Society Answer? Understand we are living in a… (Manuel Castells)

17. Networked Communication Answer? Understand we are no longer living Mass Communication… (Gustavo Cardoso)

18. Communication…? gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa How is it today?

19. But also what beyond mediation? ofonia, Português, Língua portuguesa, Cultura Lusófona) gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa What Mediation?

24. Self Mass Communication (Castells)

28. Multimedia Interpersonal Communication

31. One to Many Mediated Communication

34. Mass Communication

35. This is our mediated Communication

36. Self Mass Communication + Multimedia Interpersonal Communication + One to Many Mediated Communication + Mass Communication = Networked Communication

38. non mediated face to face

39. ( …)

40. It depends, both probably…and also prosumers…and, of course, still audiences ortuguês, Língua portuguesa, Cultura Lusófona) gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Users or Participants?

41. a space where

42. the “ user ” and “ audience ” meet

43. giving rise to the “ participant ” (Roger Silverstone)

44. when it happens mediation changes

45. our media diets change

46. http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet

47. media matrixes change i.e.our shared representations

49. new media systems develop

51. where the “ participant ” has a new central role

52. the participant as distributor

55. the participant as innovator

59. the participant as classificator (of experience )

65. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Cloud Cultures...

66. News, Fiction, Opinion and Commercials

67. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Ownership, from close to distant...

69. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Openness Cultures...

70. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Are always Beta, Updated, Remix(able)…

72. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Piracy Cultures...

74. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa What is available is shareable...

76. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Belonging Cultures...

78. gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa Be part of “us” be part of our network…

80. From Media to People or… gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa It’s all about the people …”the media are no longer the message”

82. In the 70’s, McLuhan argued that the media is the message — TV

84. Castells, in the turn of the century suggested that we should think of “ the message being the media ” WEB+TV

86. Eco, around the same time, suggested: “the media precedes the message” WEB+TV

87. Its all about the people… when they remix the messages using facebook, twitter, orkut, “television”, radio, press, cinema, p2p, video, games, machinima, blogs, music… When the message is remixed by the people… gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa

88. And Communication is Networked… The People are the message… gustavo.cardoso@iscte.pt Instituto Universitário de Lisboa

89. And the consumer changes its practises and representations on media consumption... Gustavo Cardoso, 2011