Resumen de ponencias de TedxBilbao 2011 que se celebrará el 30 de septiembre en la sede de EITB. Esta edción está dedicada al diseño en todas sus facetas.

1. Talks

2. Briggitte Sauvage
“DESIGN DREAMING, the genuine sense of design”
Each step in the evolution of the design discipline has had its own
number of misunderstandings and unavoidable collateral
damages. Now, in the era of Design Thinking, on the shift to Design
Doing, is there some missing link we should worry about? Have we
been overlooking some crucial aspect? Are we missing the point
about the genuine sense of Design?

3. Gorka Espiau
"Hiriko Driving Mobility, the future generation of Basque Social Innovation".
Originally conceptualized by the Media Lab at the Massachussets Institute of
Technology, Hiriko Driving Mobility is Today a Basque enterprise aiming to reinvent the
concept of mobility in urban context. Hiriko has been uniquely designed by Basque
and US companies from new perspectives of architecture, energy, ecology, city
planning and urban design, enabling a true paradigm shift in the way we address
mobility. This new social enterprise reinvents the car as an object, and redefines the
user's relationship to metropolitan use patterns. The Hiriko vehicle is designed to be
used in shared-use rental vehicle systems, otherwise known as “Mobility-on-Demand”
(MoD) systems.

4. Oskar Bell
“Designing beyond an architectural restoration.
Santa Maria Cathedral of Vitoria-Gasteiz”.
Cultural Heritage Conservation has become in a complex
task due to not only the accurate work of restoration and
researching itself, but also, due to requirement of sharing
the whole process. An historic building in a very bad
degree of conservation should be an opportunity to
discover our past, to ensure our present cultural activity
and to prepare the future generations to take care of the
Heritage. Thus, it is not a work for one or two persons, on
the contrary different points of view from different
disciplines must draft and manage the plan in order to
succeed. Our mind and the initial plan have to be
constantly opened during the process. Instead of time, the
building, which is different and unique each time, and its
users are the most important subjects. That is what has
been developing during the last 20 years of works at Santa
Maria Cathedral of Vitoria, lets see the keys of the the
process beyond an architectural restoration.

5. Héctor Martín
“Think Inside the Box: Unlocking the possibilities of your
gadgets”
It's 2011, and gadgets are all around us: at work, at home, in our
pockets, doing what they are supposed to do to make our lives
easier. But what if we could make them do more? Learn how you
too can break outside the bounds of your devices and delve into a
world of experimentation and possibilitie.

6. Alberto Prado
"Is there a universal design in technology?"
The quest for a superior global design, one that brings instant meaning to technology
and eases barriers of adoption regardless of cultural background, has been at the
centre of strategic shifts, large (and in many cases wasted) investments and ultimately
a decisive factor in splitting fortunes between winners and losers in the technology
battlefield. Starting off with the handset industry and finishing with a view and
outlook on the more generic space of consumer products, this presentation takes us
in the journey from the dominance of hardware design, via the revolution of software,
all the way to the emergence of experience-centric proposition design as the
darwinistic thread in the pursuit of the holy grail.

7. Xabier Zirikiain
"Thanks god dreaming is free”
One of the things I love most in life is lying in bed and
dream, watching the clouds. The only problem I have with
the clouds, is that I can not control my dreams. I might start
thinking of a present for my son and end up finding a
solution for the lay out of a new store.. just like fishing you
never know what fish is on your way, but you have to throw
the line!.
I am not a design teacher so I can only talk of my own
experience, I don't know how other people work, what is
their process. I just want to share three cases of dream
becoming real. Three different projects in size or nature. All
with common horizontal origins. Thanks god dreaming is
free!

8. Diego Soroa
“Mapping a Creative Organization, Rewiring your
companie's connectome.”
Our brain is wired for creativity, but do you know
what happens in your brain when you have an
idea? Neurosciences are now trying to answer
those questions by mapping our neural
connections. It is called the connectome and its
paths dictates your behaviour.
Can you imagine those insights applied to your
company? Can we picture our companies
connectome and rewire it for innovation? Here is
an early attemtp: Case study, “The Co-Design
Mapping Project” , TV3, Televisió de Catalunya,
Barcelona 2010.

9. Salva López
“Emotional Design”
Human being is a combination of reason and emotions. Design can be considered
from a dynamic point of view, when it takes to design a human experience and we
realize that emotions are going to be there, moving dynamically somehow. There are
some key points to have in mind when designing the emotions we want people to
experiment. Intention, rhythm or intensity arise as the main ones, but there is more to
be explained about how we can design emotions. There are many people who are
experts in emotional design, even though they never realized it…