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ern et,
                                                the   Int
                                       Wh   en             pe rty
                                                   al  Pro
                                         telle ctu         ollide
                                      In          ign  sC
                                          am   pa
                                      &C


Copyright 2011. Gagnier Margossian LLP. All rights reserved.
Us
Ori gins




When the Dean campaign launched the first
“online organizing” efforts, the impact and challenge
of the Internet in the campaign space had not yet been
imagined.
Iss ues
Is sues
’ 08/ ’10
             ycl es:
     ctio nC      IP
 Ele         and
      aig ns
Camp
10 iC ycles
’ 08/’ Or a
10 iC ycles
                                      ’ 08/’ Or a


Copyright and DMCA Takedown Notices

 ✓ Digital Millennium Copyright Act
 ✓ Platform providers benefit from a safe harbor.
 ✓ Essentially, they get a takedown notice and,
     literally, take it down.

 ✓ But not always...
10 iC ycles
’ 08/’ Or a
10 iC ycles
                                   ’ 08/’ Or a




Critical Question:

Who owns what when it comes to a campaign?
10 iC ycles
                                       ’ 08/’ Or a


Fair Use

 ✓ What is the character of the use?
 ✓ What is the nature of the work to be used?
 ✓ How much of the work will you use?
 ✓ What effect would this use have on the market?
10 iC ycles
                             ’ 08/’ Or a


Trademark Issues

 ✓ Domain Name Acquisition
 ✓ Domain Name Litigation
 ✓ What’s in a name?
10 iC ycles
                                       ’ 08/’ Or a


User Generated Content and Section 230

 ✓ Communications Decency Act
 ✓ Insulates platform providers from liability from
     defamatory posts by users as well as other
     content that may subject the provider to legal
     concerns.

 ✓ In a campaign context, exercising editorial
     capacity can be an issue on a website.
Cyc le:
       Election
2 0 12           Iss ues
         erg ing
     Em
2 rC ycle
                                      201O ia



Rule #1 of the Internet:

Be careful about deciding where and when to be a
jerk.

This is the “Coco” lesson.
2 rC ycle
                                  201O ia


Social Networks

 ✓ Spoof profiles
 ✓ Verifying identity
 ✓ Removing “unofficial profiles”
2 rC ycle
                              201O ia


Big Data Movement & Privacy

 ✓ Reuse of Campaign Lists
 ✓ Political Phishing
2 rC ycle
                                         201O ia
Mobile Fundraising

 ✓ FEC determination
 ✓ Funds coming back from provider companies to
     campaigns too slowly

 ✓ Cross platform issues
 ✓ Collecting the right kind of data to meet reporting
     requirements

 ✓ Ensuring caps are not exceeded
2 rC ycle
                             201O ia



Last, but not least...

        The “Sarah Palin Question”
act Us
                                               Co nt
                                                            om      llp.c
                                                              gama
                                                agnie  r [at]      amal lp.com
                                               g
                                                     ssian  [at] g
                                              m argo
                                                          @ga   mallp




Copyright 2011. Gagnier Margossian LLP. All rights reserved.

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When the Internet, Intellectual Property and Campaigns Collide

  • 1. ern et, the Int Wh en pe rty al Pro telle ctu ollide In ign sC am pa &C Copyright 2011. Gagnier Margossian LLP. All rights reserved.
  • 2. Us
  • 3. Ori gins When the Dean campaign launched the first “online organizing” efforts, the impact and challenge of the Internet in the campaign space had not yet been imagined.
  • 6. ’ 08/ ’10 ycl es: ctio nC IP Ele and aig ns Camp
  • 7. 10 iC ycles ’ 08/’ Or a
  • 8. 10 iC ycles ’ 08/’ Or a Copyright and DMCA Takedown Notices ✓ Digital Millennium Copyright Act ✓ Platform providers benefit from a safe harbor. ✓ Essentially, they get a takedown notice and, literally, take it down. ✓ But not always...
  • 9. 10 iC ycles ’ 08/’ Or a
  • 10. 10 iC ycles ’ 08/’ Or a Critical Question: Who owns what when it comes to a campaign?
  • 11. 10 iC ycles ’ 08/’ Or a Fair Use ✓ What is the character of the use? ✓ What is the nature of the work to be used? ✓ How much of the work will you use? ✓ What effect would this use have on the market?
  • 12. 10 iC ycles ’ 08/’ Or a Trademark Issues ✓ Domain Name Acquisition ✓ Domain Name Litigation ✓ What’s in a name?
  • 13. 10 iC ycles ’ 08/’ Or a User Generated Content and Section 230 ✓ Communications Decency Act ✓ Insulates platform providers from liability from defamatory posts by users as well as other content that may subject the provider to legal concerns. ✓ In a campaign context, exercising editorial capacity can be an issue on a website.
  • 14. Cyc le: Election 2 0 12 Iss ues erg ing Em
  • 15. 2 rC ycle 201O ia Rule #1 of the Internet: Be careful about deciding where and when to be a jerk. This is the “Coco” lesson.
  • 16. 2 rC ycle 201O ia Social Networks ✓ Spoof profiles ✓ Verifying identity ✓ Removing “unofficial profiles”
  • 17. 2 rC ycle 201O ia Big Data Movement & Privacy ✓ Reuse of Campaign Lists ✓ Political Phishing
  • 18. 2 rC ycle 201O ia Mobile Fundraising ✓ FEC determination ✓ Funds coming back from provider companies to campaigns too slowly ✓ Cross platform issues ✓ Collecting the right kind of data to meet reporting requirements ✓ Ensuring caps are not exceeded
  • 19. 2 rC ycle 201O ia Last, but not least... The “Sarah Palin Question”
  • 20. act Us Co nt om llp.c gama agnie r [at] amal lp.com g ssian [at] g m argo @ga mallp Copyright 2011. Gagnier Margossian LLP. All rights reserved.

Editor's Notes

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