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  • upload by api

    1. 1. LAWS OF MARKETING AND VIETNAM ONLINE MARKET Presented by Đặng Thế Vinh
    2. 2. Content <ul><li>Overview of Vietnam online market </li></ul><ul><li>Laws of marketing in VN online market </li></ul><ul><li>VN online market trend </li></ul><ul><li>Some final thoughts </li></ul>
    3. 3. Vietnam Online Market <ul><li>Perspective: </li></ul><ul><li>20 mil. Internet users, the youth: 80% </li></ul><ul><li>Average online time: 43 min. (TNS) </li></ul><ul><li>30% users click ads </li></ul><ul><li>Game market value: 2007: 50 mil.USD 2008: 80 mil.USD (Vinasa) </li></ul><ul><li>Online advertising: 2008: 2,8 mil.USD 2010: 7,8 mil.USD (AC Nielsen) </li></ul>
    4. 4. Vietnam Online Market
    5. 5. Vietnam Online Market <ul><li>Limitation: </li></ul><ul><li>Small market value </li></ul><ul><li>Weak network infrastructure </li></ul><ul><li>Lack of trained labour force </li></ul><ul><li>Lack of information, law </li></ul>
    6. 6. Vietnam Online Market <ul><li>Poor services: Ngoisaoblog, Techcombank </li></ul><ul><li>Lack of creativity: Faceviet, Vietspace </li></ul><ul><li>Hasty </li></ul>
    7. 7. The Law of Leadership
    8. 8. The Law of Leadership <ul><li>06 – 02 – 1997: “Fatherland” magazine </li></ul><ul><li>15 – 09 – 1999: “People”, “Labour” news </li></ul><ul><li>Limitation: digital editions of printed ones </li></ul><ul><li>26 – 02 – 2001: Vnexpress </li></ul><ul><li>Advantage: update speed ; unprejudiced </li></ul><ul><li>Achievements: </li></ul><ul><li>Alexa: 4 – VN / 199 – World </li></ul><ul><li>20.350.000 pageviews (Google, 2008) </li></ul>
    9. 9. The Law of the Category <ul><li>Kenh14.vn </li></ul><ul><li>2007 </li></ul><ul><li>VC Corp </li></ul><ul><li>catchy </li></ul><ul><li>hot news </li></ul><ul><li>Alexa: 13 – VN </li></ul>
    10. 10. The Law of the Perception <ul><li>Yahoo 360! Blog </li></ul><ul><li>World: Wordpress, Blogspot, Opera … </li></ul><ul><li>Vietnam: Ngoisaoblog, Yobanbe, Yume … </li></ul><ul><li>Yahoo 360! remains the 1st </li></ul>
    11. 11. Integrated Trend <ul><li>All – in – one Portal: VTC, FPT </li></ul><ul><li>Social network: blog, music, video, search, news </li></ul><ul><li>The Law of Line Extension </li></ul><ul><li>The Law of Division </li></ul><ul><li>The Law of Sacrifice </li></ul>
    12. 12. Final thoughts <ul><li>Laws of Marketing still true & useful </li></ul><ul><li>Vietnam Companies: </li></ul><ul><li>Big budget </li></ul><ul><li>Human Resources </li></ul><ul><li>Diversification & Customization </li></ul>
    13. 13. <ul><li>THANK YOU FOR YOUR ATTENTION </li></ul>

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