19. Price Difference 750 ml of Absolut: $20.49 750 ml of Smirnoff: $15.00 750 ml of Svedka: $11.69 High Low
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22. Strategy -We want to make Svedka more distinct by using its name to give it identity; The sound and feeling of the words “Svedka Vodka” should have meaning and make the target audience feel like having a good time. -We will attach drinking Svedka to everyday life experiences such as playing video games, playing sports, hanging out with friends etc. -We will establish Svedka as a brand name -We are going to change the tagline -We will convey a message that is accessible to a wider audience -We will make Svedka more readily available
